16 Ways to Significantly Increase Your Website Traffic

16 Ways to Significantly Increase Your Website Traffic

You built a website, but few are visiting or returning. If your website traffic is lagging, here are 16 tactics to give your website traffic a boost.

1. Do You Look Good?

Research shows 94% of first impressions relate to your site’s web design.

You may have a great product, but the first element of interaction with your potential customer is your website. If you don’t make a good first impression with your web design because your site is outdated or unappealing, chances are potential customers will bounce off your website and find your competitor. To positively impact your site visitors, invest in a fresh redesign that catches your audience’s attention and gets them to engage on your page.

2. Are You Mobile-Friendly?

According to Statista, by 2024, there will be more than 185 million mobile buyers. 

That is a lot of traffic and a lot of sales you will miss out on if your site isn’t mobile-friendly. Who doesn’t have a smartphone nowadays? Providing a mobile-friendly website reduces bounce rates by making it easy for visitors to navigate your site using their cell phones.

3. In Website Traffic, Speed Is a Good Thing.

According to a study by Google, the fastest websites can load within five seconds and retain 95% of their visitors.

The longer it takes your site to load once someone clicks on it, the more you’ll lose out on some potential customers who give up due to your slow site speed. Make sure your website is optimized for speed to keep traffic moving on your site and not your competitors.

4. Is Everything Neat and in Order?

53% of all trackable website traffic comes from organic search. (BrightEdge)

Optimizing your content for search engines is very important. On-page SEO is the practice of optimizing web page content for search engines. If you show up on page 1 of the SERP, you’re more likely to get more traffic to your website. On-page SEO practices include:

  • Optimizing title and meta tags.
  • Developing keyword-rich content.
  • Creating internal links.
  • Assigning SEO-friendly URLs to your web pages.

schema markup seo

5. What’s Going on Behind the Scenes?

68% of online experiences begin with a search engine. (Intergrowth)

A little schema goes a long way. Schema is a type of microdata that makes it easier for search engines to interpret the information on your web pages more effectively to serve relevant results to users based on search queries. While Google claims that schema does not affect search ranking factors, it does improve your site’s rich snippets. Rich snippets help people find what they want, and that is what Google loves. If you are more visible in the search engines on page 1, you will get more website traffic.

6. Do You Know How To Tell a Good Story?

B2B marketers use an average of 13 content marketing tactics. (TopRankBlog)

You can’t just rely on one type of content for your website. Don’t be afraid to vary the length and format you use, interspersing short news-based blog posts with longer pieces such as video, infographics, or data-driven articles. Creating quality copy without sounding robotic can be challenging but is extremely valuable in bringing quality traffic to your website. Don’t forget an excellent, compelling headline either because, without a powerful, attention-grabbing headline, even the best-written articles may go unread.

7. Are You Short Tail or Long Tail?

Long-tail keyword searches have a click-through rate of 3% to 5% higher than generic searches. (Smart Insights)

Long-tailed keywords are good if you’re in a competitive market. For example, the keyword “lawyers” produces over 201,000 searches per month. A long-tail keyword for lawyers could be “divorce lawyers near me,” which produces 110,000 per month. “Divorce attorney near me” creates 40,500 searches per month. Long-tail keywords can have a higher conversion value, as they are more specific. The traffic growth may be more gradual, but it opens you up to new visitors who are more motivated to buy.

8. If a Picture Is Worth a Thousand Words, How Much Is a Video Worth?

Video is 50x more likely to get organic ranking than plain text results. (Forrester)

When it comes to attracting new customers, video content combines visual imagery and sound to tell your story better than static images or text. Studies show that information retention is significantly higher for visual material than it is for text. So, if you want to boost traffic to your website, add video content. According to Elite Content Marketer, 66% of people said they’d prefer to watch a short video to learn about a product or service. 18% would rather read a text-based article, website, or post.

social media strategies

9. Are You Social?

53.6% of the world’s population uses social media. The average daily usage is 2 hours and 25 minutes. (Global Webindex)

Maintaining an active presence on popular social channels such as Twitter, YouTube, Facebook or Instagram can help you increase traffic to your website by leveraging the power of people sharing and liking your posted content – this builds awareness for any business’ products while simultaneously boosting traffic from sources like Google search results. Be sure to post regularly and offer relevant content that your ideal customers will find helpful, including images, videos, infographics, how-to guides, and more.

Make sure your social media profile is optimized. Fill in all the details on your profile and include relevant keywords. Also, add your website links in your social media profile and add your social media links on your website as well.

10. Thought Leaders Get More Traffic.

More than half (55%) of business decision-makers said they had increased their business with an organization based on their thought leadership. (LinkedIn)

Becoming an industry thought leader certainly is not easy. It requires maintaining an active role in providing fresh content and participating in industry events. Creating a blog with valuable, insightful information can help give you industry thought leader status, setting you apart from your competition and bringing potential customers to your website to read your content and procure your products and services.

11. Link-Up

91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks. (Ahrefs)

A backlink is a link from one website to another. Backlinks help websites increase their search traffic and rankings on search engines. But only high-quality backlinks will actually increase your website traffic. Backlinks are significant ranking factors. Google considers incoming links as a “vote of confidence” from one site to another. So, the more backlinks a page has, the more search traffic it gets from Google.

Referral traffic refers to visits to your site from links that appear on a different site. To make referral traffic worth your while, it has to be from a site that is reputable with ongoing traffic itself; otherwise, you could get penalized by Google. The best links that bring in quality referral traffic include directory/resource links, review links, and news aggregator links.

12. Does It Pay To Advertise?

Global digital ad spend will reach $445 billion in 2021. (eMarketer)

Paid search, social media advertising, and display ads help drive relevant traffic back to a business’ website.

Paid search involves placing ads on Google and other major search engines, which can lead you down the path towards success in no time! With paid search ads, businesses bid on ad placement to appear as a sponsored link on the search engine results page. When search engine users search for relevant keywords related to the company, the PPC ad will appear at the top of the page in their search query. The ad usually includes a link back to the sponsor’s website, which brings in the traffic that turns prospects into customers. Google estimates that businesses generally make an average of $2 in revenue for every $1 they spend on AdWords.

Social media advertising involves placing ads on social networking sites with a link back to your site to bring in more traffic, create brand awareness, and sell products. Promoted ads on Facebook, Twitter, or Linkedin are an effective way to target the right audience and get even better results than organic. In addition, everything is tracked, and you can use the data to improve your advertising campaigns further.

Display ads appear on Internet websites, apps, or social media through banners made of text, images, flash, video, and audio and can include a link back to your website to drive more traffic. According to Zenith forecast: Total display ad spend is expected to hit $177.6 billion globally. You can use retargeting tactics on your website to serve visitors display ads once they leave your site and visit other sites.

get online reviews

13. Get Gold Stars

Studies show that 94% of consumers report that positive reviews make them more likely to use a business.

Online reviews allow customers to rate their experience with a company and potential customers to decide whether they trust that company. As a result, online reviews have a significant impact on increasing a website’s traffic. If your customers have a positive experience with your company, encourage them to offer a review on sites like Yelp, Trip Advisor, and Google.

14. Can You Teach Them Something They Don’t Know?

Webinars hosted on a company domain generate 3x more audience participation. 91% of professionals who watch webinars say their next step is to visit a website for more info. (BrightTALK)

Webinars and live events are a great way to share your wisdom with eager audiences and bring in qualified traffic interested in learning about trending topics, case studies, and demonstrations around your products and services. Send out an email ahead of time so that you can increase attendance and promote through social media. Make sure your webinars are informative and not salesy if you want to hold your audience’s attention.

15. If You Email, They Will Come.

49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis. (Statista)

Email marketing is a powerful tool to help send traffic to your website. In fact, you’re 6x more likely to get traffic from emails than from tweets. Email newsletters can drive subscribers to your website to read an article or take advantage of an offer. Promotional emails can focus on specific sales or events, such as a product demonstration or featured artist in your store.

Remember to include CTAs with linkbacks to your website. Use Google Analytics to see how much traffic is coming through to the site when you send emails by adding UTMs (Urchin Tracking Module) to your links.

UTM Example:


16. It’s All About the Data.

The top four ranking factors are direct website visits, time on site, pages per session, and bounce rate. (SEMrush)

Google Analytics is your best friend on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Review what pages and posts are the most popular. Inspect visitor data to see how, when, and where your site traffic is coming from. Analyze the data and use this information to inform your marketing and content strategies.

Getting To Where You Want To Go

Driving traffic to your website is challenging, but with effort will be rewarding. Following the 16 tactics above will help get you more traffic, more conversions, and ultimately increased ROI.



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How Can A/B Testing and PPC Ads Optimize Your Unique Value Proposition for Lead Generation?

How Can A/B Testing and PPC Ads Optimize Your Unique Value Proposition for Lead Generation?


It takes less than 10 seconds for a potential customer to decide whether or not your company’s website holds the solution to their business pains. Suppose you’re attempting to attract qualified leads. In that case, your landing page must present three selling points: how you can solve a visitor’s current predicament, how your brand will add value to their lives, and most importantly, why should they pick your product or service above your competitor’s? The best and most efficient way to grab a lead’s attention is by creating a unique value proposition, or UVP. Interchangeable with the term “unique selling proposition” or USP, a unique value proposition clarifies to potential customers what sets your brand apart from other brands within your industry. Typically, a statement placed on your landing page tells customers how your product will alleviate their business pains. In today’s competitive market, potential customers don’t just want to learn about how your product works or how qualified your company is to handle their business needs; they want to know how your product or service will improve their lives.

What is a unique value proposition?

Let’s start with the basics. Coming up with a value proposition is not your chance to present your resume and a list of your company’s qualifications to a potential customer.   A unique value proposition is a brief phrase that explains why your product is unique to the customer. Your company’s value proposition introduces potential customers to your brand by clearly outlining your values, how your product works, and why they deserve your business. A compelling value proposition will engage a potential customer in a way that feels familiar. It shouldn’t include technical phrases or jargon commonly used in your industry or ambiguous sentences, generalities or words that sound repetitive.

Most importantly, focus on making promises that you can keep. For example, if your product costs less than a competitor’s similar product, your value proposition should incorporate this fact. A potential customer should agree that your statement is accurate and easy to prove true. Relate to the customer practically, building on a foundation of trust between your brand and customers.

What is the objective of a unique value proposition?

The main goal of your proposition should be to present your company as a leader in your niche in the eyes of potential customers who are not familiar with your brand. For a moment, place yourself in the minds of your customers. Consider the presentation of your product. What is essential to the customer? Why would they choose your product above a competitor’s similar product? How is your product or service most helpful to them?

Try identifying your customers’ pain points:

  • Are they overpaying for a product or service they currently use?
  • Is the customer looking to reduce business costs?
  • Are there quality issues with other providers?
  • Are there time sensitive issues that need to be addressed?
  • Are productivity issues hindering their daily operations?
  • Do they have trouble assigning leads or nurturing low-priority leads?
  • Are they able to accurately resolve their own customer’s concerns?

No matter the pain point, your product should make their lives easier. Whether it’s saving customer’s time or improving their bottom line, take the essential aspect of your product or service and let your customers know how you will improve their lives while using the shortest sentence possible. The value proposition is intended to capture a potential customer’s interest, not necessarily sell them on your product with a long list of bullet points. Remember, your website has less than 10 seconds to catch their attention.


optimize unique value propositions

What is an example of a unique value proposition?

When you come up with a value proposition, you are making a promise to the customer. In fact, your proposition should pinpoint the primary reason why anyone would want to buy your product or service. The proposition should be easy to understand, explain how the product fulfills a need, and state why it’s superior to other similar offerings on the market. A practical value proposition will even communicate benefits that add value to the offering in the customer’s eyes. Benefits should be the specific qualities about your offering that set it apart from your competitor’s; qualities that not only you should be able to prove as accurate, but that potential customers can discern for themselves.

For example, consider the market for blueberries. There are many companies in the agricultural industry that grow and sell blueberries. That company’s unique value proposition may sound something like: “USDA Certified Organic Blueberries grown by your neighbors in Gwinnett County, Georgia.” But what if a company’s value proposition stated that they grew organic produce and operated as a worker cooperative in a particular region?

Not only does the proposition hold added value to the product (blueberries), but it also informs the customer of the company’s commitment to promoting the health and financial prosperity of their community. In the value proposition stated above, the company uses its statement to target potential customers who will benefit most from buying the product: people who prefer to eat organic produce, and more specifically, customers who support independent businesses over multinational corporations.

For a company operating within the agriculture industry, this unique value proposition serves as an advantage over the competition because it targets a specific niche in an otherwise crowded and highly competitive market. It also asserts its place as a leader in its niche, the natural/organic segment, further promoting trust between brand and customer.

How can I test my unique value proposition?

Two proven methods of testing your unique value proposition are A/B testing and PPC ads. Let’s take an in-depth look at each method and learn how they help you find your company’s best unique value proposition.



A/B Testing

In digital marketing, A/B testing is a growth strategy designed to help you improve your conversion rates. In fact, A/B is one of the fastest ways to test UX and increase your conversions. When you sit down to formulate your company’s unique value proposition, it’s recommended that you draft several versions, reviewing each candidate internally until your team finds the statement that best represents your brand and product. Similarly, when A/B testing your unique value proposition, you are split testing two or more versions of the same variable. In this case, the variable you are testing is your website’s landing page and the conversion rate when using your two different value propositions.

The value of A/B testing your UVP

Each unique value proposition is incorporated into a different version of your website’s landing page and compared between two groups of web users. Each group will be able to view only one version of your landing page. The A/B testing process will allow you to consider which version of your landing page generated more engagement. Some examples of engagement are click-throughs and lead conversions. By A/B testing, you will learn which value proposition visitors responded to the most and what content they prefer to engage with on your website.

PPC ads

PPC ads mean pay-per-click ads and are a popular model of internet marketing. With PPC ads, advertisers pay a fee each time an ad is clicked. You are essentially buying visitors to your website rather than earning visitors organically through SEO. Search engine and social media advertising are two of the most popular forms of PPC. You can bid for ad placement on Google or Facebook’s search engine sponsored links when potential customers search for keywords related to the products or services that you offer. For example, if you bid on the keyword “tax grievance,” your ad might appear in the top spot of the search engine results page or SERP.

The value of testing your UPV with PPC

Using PPC to test your unique value proposition will split test ads with separate value propositions to target the same customers. The goal of this method is to see which ads generate a higher click-through rate (CTR). Although this method doesn’t guarantee higher sales conversions, you can funnel traffic directly to your landing page. Ultimately, a PPC advertising strategy will help you determine which value propositions attract the most customers.

Do you need help testing your unique value proposition?

Even if you understand your niche or have a product ready to roll on the market, your company needs to implement a unique value proposition that engages customers who may not understand just how your product will revolutionize their lives. Using A/B and PPC ads to test your UVP is a great way to find the right message to attract potential customers. But more often than not, the testing process can distract you from focusing on the daily operations of your business. If you need help testing your value proposition, call 631-743-9666 and find out how UnReal Web Marketing can help you generate more quality leads.

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SEO FAQ : Top 15 Frequently Asked SEO

SEO FAQ : Top 15 Frequently Asked SEO

Some of the most commonly asked questions surrounding SEO are: What is it? How can I use it to my advantage? Is there a way for me to learn about this without feeling lost in jargon and technical terms? Who should be managing my website’s SEO campaign, myself or an agency with experience in the field. The main takeaway from these FAQs is that if you want your business not only visible on search engines but successful as well, now might just be the time to start exploring how best SEO may work for you!

Find out the answers to the Internet’s most popular SEO questions by clicking a link below:

What Does SEO Stand for?


SEO is the acronym for Search Engine Optimization, a digital marketing practice focused on improving a website’s organic search ranking in order to attract more web traffic. SEO is often incorporated into a comprehensive marketing plan and is aimed at increasing both the number and the quality of visitors to a particular website by optimizing the website for search engine algorithms. Contrary to advertising or other traffic driving mechanisms, SEO focuses only on driving unpaid or organic traffic.

What is SEO?


Search engine optimization, commonly referred to as SEO is a method for increasing your website’s organic ranking across various search engines and receiving an increase in the quality of traffic you receive. While there are many paid techniques companies use to drive traffic, SEO relies on employing natural tactics that will help secure higher placement on a site’s results page. An integral tactic for any marketing plan would be seeking out someone who knows all about online marketing strategies: professionals with years of experience in developing successful campaigns!

Search Engine Optimization (SEO) has become increasingly important because it allows webmasters access spots high up  in Google’s rankings where consumers spend more time browsing their pages than they do lower down below them – which increases engagement rates by leaps and bounds.

There are a number of standard techniques that need to be employed when it comes to creating the ultimate SEO strategy. These range from content creation and keyword optimization, all the way through voice search, link building, cross channel integration and more! Measuring how these relate to each other is essential for companies looking to roll out their SEO campaigns in an organized manner.

Watch Our SEO Tips for 2021 Video

seo faq tip video

What Are the Benefits of SEO?


Organic search is important for businesses because people turn to the web for everything from research to purchasing. With a properly executed SEO campaign, there are many benefits such as:


Sales Leads: Leads generated from search have the highest probability to convert because they are actively searching for the solutions you provide.

Market Share: Organizations are now measured by their organic position within the search engines. If you are on Page One, you’re viewed as the leader in your space.

Brand Equity: When your domain appears organically on page one and ahead of your competition it produces significant brand equity and trust worldwide for your brand as a market leader.

Results: Our SEO team has years of successful experience generating tangible and trackable results for clients of all sizes and markets served.

Revenue: Typical return on investment for our SEO clients is 200%.

What Are the Pillars of SEO?


SEO has four main pillars – Technical, On-page, Off-page, and Content SEO. By breaking down SEO into these four sections it’s easier to get a handle on the breadth of work required to optimize a website for search engine algorithms.


Technical SEO: Technical SEO is the optimization of a website’s technical aspects to ease the work of crawlers and thus improve a website’s organic search ranking. This might include the organization of content, indexing or the creation of a site map, and other metadata optimization.

Technical SEO is the optimization of a website’s technical aspects to ease the work of crawlers and thus improve a website’s organic search ranking. This might include, website speed, code execution time, server optimization, CDN implementation, sitemap creation, JSON schema implementation, First Contentful Paint (FCP) and other technical elements.

On-Page SEO: On page SEO refers to the optimization of the content structure on your website. While it has a bit of crossover with technical SEO, on-page SEO more specifically refers to the organization of each individual page – from correctly using headers and tagging images, to choosing quality titles and relevant HTML tags.

Keyword count and hyperlinks on a page are also a must for a successful On-Page SEO structure.

Off-Page SEO: Off-page SEO is often known as link building or authority building. Using relevant links on your website that connect you to other reliable content across the web can help you build your content authority and improve your organic search rankings – even better is getting high quality web pages to link back to you.

Content: In SEO, quality content matters. While consistent use of keywords used to be one of the most important SEO elements, these days readability and the quality of the content provided is actually more important than a specific keyword phrase. By providing valuable content to your readers, you are not only improving your relationship with your clients, but also increasing the organic search ranking of your site by answering important queries in a succinct and readable manner.

seo link building strategies

What is Domain Authority?


Domain authority is a website’s ability to rank on a search engine results page. It is a rating of 0-100 that predicts how likely a website is to rank in a search compared to its competitors. Having a domain ranking between 40 – 50 is considered average, 50  to 60 is good and over 60 is excellent. Search engines do not actually use domain authority when they determine results rankings, however it’s a good way to measure your progress when you’re working on improving your SEO in a certain topic area.

search engine ranking factors

How Do Search Engines Work?


Search engines work by crawling through hundreds of billions of pages to find any that match the search term. These web crawlers are commonly referred to as “search engine bots” or spiders.” The process is fairly complicated, but it’s basically an automated way for people like you and me to find relevant information online. A search engine navigates this billion-page maze by downloading webpages and following links on these pages in order to discover new ones.

With search engines being the go-to for many people when it comes to information, and with most of your customers likely doing some research on their own before contacting you or making a purchase decision, understanding how search engine algorithms work can be crucial.

The key is getting visibility so that you show up in SERPs (Search Engine Results Page).  There are different ways this happens: You could use SEO techniques like keyword optimization and link building; get listed as an expert on industry sites through directory listings by linking back to your website; share content where others will find it via social media channels such as Facebook, LinkedIn and Twitter – all these possibilities help increase site traffic from natural sources which should lead to higher rankings over time.

How Are Websites Ranked in Search Engines?


No matter how hard they try, no one can overthrow the Google search engine as it’s all-powerful ruler. If you want to succeed in the SEO game then understanding what kind of rules are set by this almighty algorithm is imperative. In a nutshell: The rankings and results seen on Google searches rely strongly on their protocol with its algorithmic operation which means that if your site doesn’t rank well for certain keywords or phrases, there could be an issue within your content strategy.

Google uses a complex and ever-evolving algorithm to help users find the best, most relevant answers. When you type in a question into Google’s search engine, it will scan through web pages that contain your keywords before ranking them according to factors like relevance or popularity. What results is an organized list of information on everything from how many ounces are in one cup when measuring flour all the way up to who won Super Bowl XLIX.

You can find out more about Google’s ranking factors here.

seo ppc differences 2021

What is the Difference Between SEO and PPC?


SEO (search engine optimization) and PPC (pay-per-click) are two unique digital marketing strategies that work together in unison to create an ultimate SEM, or search engine marketing strategy. While SEO aims to improve your organic search ranking and overall visibility through content strategy, Google PPC allows for a company to bid on advertising space at the top of the search results page. SEO is free, while PPC is paid. Both however, take a certain amount of investment and knowledge about the best tactics to use and Google algorithms. But if employed correctly, both can provide you with favorable results.

Why Can’t I Just Buy Ads and Skip SEO


In theory, you could just buy adds and skip SEO… but it would be an incomplete marketing strategy and your search rankings – and thus the traffic to your website – would suffer. You should think of SEO and PPC as a team. They work together to ensure that your website is in the top rankings, so you get more traffic while spending less money on advertising.

The strategy behind search engine optimization (SEO) and paid search marketing (PPC), might seem like two very different things but they are actually partners who depend on each other for success – when it comes to driving web traffic at least.

does website need seo

Does My Website Need SEO?


Businesses should definitely invest in SEO if they want to be successful online. Many business owners are unaware of the importance of this strategy, and it’s one that should not be overlooked or given less priority than other tasks.

To ensure you are successful online, it may be time to enlist the help of an SEO firm. With this team’s expertise in search engine optimization (SEO), they will know how to increase your website ranking so that potential customers can more easily find what they need from your business. When your website is fully optimized for search engines, it will rank highly in search results—and when it is not, your business might end up on page 29 of the results.

To be visible and rank well in search engine results, you need a dynamic SEO program. This involves making sure your site is updated with fresh content on at least an ongoing basis to maintain high rankings that will generate the best long-term ROI for your business.

How Long Does SEO Take?


SEO is a longer term investment, with exponential results. Making the big technical, on-page and content changes can be completed in a short time, but it takes a longer time for crawlers to notice the changes and those changes to percolate. As you continue to refine your SEO strategy, with link and authority building, other websites (and the rest of the internet) will begin take notice. As long as you keep up your content game, traffic growth can truly be exponential, and SEO can eventually become one of your biggest traffic drivers- if not your biggest overall.  Quality SEO should show results within a 6 – to 12-month period. Results are defined as a measurable increase in traffic that generates leads or conversions.

best seo company

How Much Does SEO Cost?


The costs of hiring an SEO firm in 2021 varies from $1,000 to $4,500 monthly depending on the size and needs of your business. Some projects may only require a one-time fee while others will need ongoing services over an extended period. The benefits outweigh any initial investment as investing in SEO can lead to more sales and higher ROI for businesses looking to grow their visibility online.

What Does an SEO Company Do?


SEO firms helps organizations appear at the top of the search engine rankings for certain topics, keywords, or keyword phrases. Most SEO companies begin by assessing a company’s current search ranking, their online assets and website layout, and then creating a customized SEO strategy for said company. SEO requires constant monitoring, so it is important to work with a reputable SEO company to ensure that your SEO strategy is working to keep you ahead of your competitors on the search page and that your website is optimized and updated for Google algorithms.

It’s hard enough running your own successful company; but how do you get people interested? Traditional advertising isn’t as effective anymore so many businesses choose instead to invest money into an online campaign. The SEO experts at Unreal Web Marketing will develop a custom SEO package perfectly suited to your business’ needs.

How to use SEO to Generate High Quality B2B Leads

How to use SEO to Generate High Quality B2B Leads

SEO is an important and powerful tool for B2B marketers. But many businesses do not know where to start when it comes to SEO. It’s time to get on the ground floor with SEO in order to make sure that you’re maximizing all avenues for B2B lead generation. If you’re a B2B marketer, it is key to boost traffic and conversions from organic sources like online searches.

Today, many consumers and business professionals prefer to research about products and services on their own before contacting a company or making a purchase decision. The good news: relevant and compelling content marketing helps brands rank higher in search engine results pages which means more traffic and leads – 67% better than those who don’t blog at all. That’s why it’s import to start your company’s B2B SEO today.

In the B2B realm, many of your competitors are still hesitant to use SEO

While it is true that the competition and marketing success of consumer brands are at an all-time high online, many business-to-business (B2B) keyword terms are still underutilized by B2B companies. The hesitation from businesses stems largely from misconceptions about what they think will work or how much time it takes to see results. However, once these fears are overcome there can be tremendous gains made through optimizing content for search engines. Not only does optimization create brand awareness it also helps generate leads!

Keywords and Content

How can you check if your website is currently ranking for keywords in your industry? The first thing you should do to find search result rankings is make sure that the playing field on Google is level. Start by examining a depersonalized view of the keyword, which strips any pre-existing bias you might have in your personal history with it. This creates an unbiased search where you can analyze how people are interacting with that content online.

After you have completed a depersonalized search, begin to research where your website shows up on relevant search queries in comparison to your competitors. The ability to answer your prospects’ and customers’ common questions online is a huge opportunity for any brand. By doing so, you can make yourself authoritative on the subject of whatever question they have asked. It doesn’t matter if it’s about what product has certain features or why their favorite type of sports team stinks–if you are an expert in that area then people will turn to you before anyone else when looking up answers.


seo for b2b companies


SEO is a valuable tool to help increase the reach of your B2B content

Content is your best chance to build trust and confidence with buyers. Content for B2B specifically gives them the assurance that you are knowledgeable, competent, and trustworthy in their eyes.

It is easy to get lost in the crowd without combining content creation with SEO. Combining these two aspects of marketing can take your business from average to something special, as it will ensure that every asset you create has a larger reach and more value than before.

Thinks to factor in when beginning your content optimization are:

Creating the right content: You need to know who your audience is before you can create the right content for them. For instance, a CIO will be more interested in the tech specs of a product while a CIO may want more information about pricing and product update costs.

Determining Keywords: The decision of what keywords to input when searching is dependent upon the level at which users are looking. Initial searches may require very broad terms, such as “paper companies in Pennsylvania” while other searchers will know precisely what they want and search accordingly with more specific words like “paper companies in Pennsylvania who make 80lb linen white stock.”

Search Intent: Google’s algorithms are now so advanced that keywords alone will not do the trick. Content creators need to consider who their audience is and what they want from a search engine before crafting content, because different audiences require very specific information presented in unique ways.

Keep in mind that there are as many different types of decision makers out there and each one has their own interests.


b2b mobile seo


Always Consider Mobile When Creating B2B Content

The way we market our products has changed dramatically over the years. More and more, consumers are reaching for their phones to complete almost every task: from reading emails at work, ordering groceries online when they’re hungry on a Friday night, or even looking up directions while driving down unfamiliar streets.

While many business professionals work on a desktop at work, they still use smartphones and tablets — especially after work. Without optimizing your website’s design and content layout for different screen sizes, you may miss out on potential purchasers who research products off-hours.


It’s Never To Late to Start Using SEO

The best time to start focusing on B2B SEO is now. In this era of content marketing, you need a complete strategy if you want to make sure you are getting your market share and capturing and converting leads online.  Search engine optimization will help you achieve those goals. If you need help with your SEO program, please take a look at our SEO Packages.


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What Does an SEO Firm Do?

What Does an SEO Firm Do?

If you are starting a new business, struggling to boost your existing business, or simply feel as though you are not getting sufficient return for the money spent on your business website, it may be time to get an SEO firm involved to ensure online success. When your website is fully optimized for search engines, it will rank highly in search results—and when it is not, your business might end up on page 29 of the results.

This would mean few if any, searchers would ever see your website. Optimum visibility in search engine rankings requires exceptional SEO, which involves persistent content marketing and ongoing updates to your site. SEO will give you the very best long-term return on investment, but you will need a dynamic SEO program to earn and maintain these stellar rankings. So, exactly what does an SEO firm do?


How Does an SEO Company Help Your Business Rank High in Searches?

There are four main components to SEO. The first is creating a user-friendly website structure. The second is creating content with relevant keywords. The third is building high-quality external and internal links. And the fourth is analyzing the results and adjusting the website’s SEO accordingly. This is the short answer to “What does an SEO firm do?” In reality, it goes much, much deeper.

There is a significant level of research that goes into a good SEO program, identifying facts and information about your unique business, then translating that into keywords and themes that will help those searching for a business like yours or products like yours to find your website. Many years ago, we heard “content is king,” and that has not changed. If anything, content is even more important now than ever, and longer content that is meaningful and genuinely interesting to your potential customers is essential.

Even the best SEO program is not a “one and done” or “set it and forget it.” SEO campaigns must be fine-tuned over time, and optimized to ensure it is reaching search engines, potential clients, and current clients. An SEO’s firm ultimate goal is to improve your search rankings, ensuring you are found, then ensuring that after users find you, they do not “bounce” to another site due to deficiencies on your website. Let’s delve a little deeper into what an SEO firm can do for you.


Research, Audit, Analysis

Your business and the website for your business are as unique as you are. Your industry, your products, your services, your locale—these are all factors that will determine what type of SEO program you need. Your SEO firm’s goal will be to solve any existing problems and overcome any challenges that may be present. The initial research will include:

  • Identifying keywords for your specific industry and goals. Your SEO firm will find the keywords that will produce the very best results for your business once you have moved up in the search engine rankings. Your best keywords will be those that searchers are likely to type in—yet are not already heavily saturated by your competition. While it must be relevant to your business and must be words your users would type in to find you, using keywords that your competitors have heavily targeted will not get you any closer to your goals.
  • Your website will be audited for internal linking, title tags, content, meta description tags, internal linking, load speed, and URL structure.
  • If you’ve had a website for a while, your site’s past performance will be an important part of the initial research, showing opportunities for improvement. Google Analytics is generally used for this initial analysis.
  • Your current links will require an analysis to determine whether cleaning up spammy links is necessary.

What Comes Next?

Once the initial analysis is complete, it may be determined that you need a website redesign. This would be necessary for sites that are outdated, have low conversion levels, poor code, or when it is determined that the cost of fixing everything would be more than starting from scratch. If you do not need a redesign, the next steps could include:

  • Overhaul of the code on your website to make it more SEO-friendly. The extent of a code overhaul can range from minor cleanup to an entire code replacement, while keeping the existing design.
  • If your website’s analysis reveals low-quality, harmful links, then your SEO firm will remove these links, disavowing any backlinks that cannot be properly removed.
  • Building links is an ongoing process, rather than a one-time service—it is something that is ongoing in nature and virtually never ends since, in order for Google to continue to find your website relevant, it must be fed a constant stream of fresh links.
  • Competitors must also be continuously monitored to see what’s working best and to get inspiration for your site.
  • Content creation and content marketing are a vital part of what your SEO firm will do. There will, of course, be an overlap between link building and content creation (building links is often done by creating content that attracts links). If you are wondering what content marketing is, if you create content as a part of your marketing activities, then you are engaged in content marketing. More specifically, using videos, infographics, blog posts, and articles are all components of content creation and marketing that will drive links and traffic to your website. While blogging is a part of content creation and marketing, it deserves to be highlighted on its own and must be a solid part of your expansion or refining of existing website content.

seo analysis

Ongoing Analysis of Your SEO

Your SEO firm will constantly be analyzing the results of your SEO program to ensure they are working as they should. The activities and insights gained will show where improvements need to be made, and the results of these insights will be passed from your SEO firm to you. The reports you receive may include how many visitors your site has and where they are from when they visited, and, if they bounced, the likeliest reason. Your rankings will be passed along, with explanations, when necessary. The best analysis will include not only reports generated through automation but commentary from your SEO firm.

How Unreal Web Marketing Can Help with Your SEO

At Unreal Web Marketing, we understand that leads generated from searches have the highest probability to convert because they are actively searching for the solutions you provide. We have years of successful SEO experience, generating tangible and trackable results for clients of all sizes and markets served. The typical return on investment for our SEO clients is about 200%. Contact Unreal Web Marketing today for the best SEO for your website.

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