The UWM Blog & Archive
The latest news and studies in SEO, PPC, Social Media Marketing, Web Development & E-commerce.
User Experience Is Still King: Core Web Vitals in 2025
In the ever-shifting world of SEO, few things stay the same. Algorithms evolve, user expectations...
Inside Look: How Google, ChatGPT, and DeepSeek Manage YMYL Queries
YMYL—or “Your Money or Your Life”—refers to topics that can significantly impact a person’s...
What Modern Web Design Really Means in 2025
Why Looks Alone Aren’t Enough Anymore In the early days of the internet, web design was largely...
Why PPC Is Still One of the Smartest Investments in 2025
Paid Ads. Real Results. No Waiting. In a digital landscape where SEO can take months and organic...
Navigating SEO in the Age of AI-Enhanced Search
The SEO landscape is transforming as artificial intelligence becomes integral to search engines'...
The Evolution of Core Web Vitals in SEO: A 2023 Perspective
There are few constants in the ever-evolving landscape of Search Engine Optimization (SEO)....
Happy Holidays from UnReal Web Marketing
16 Ways to Significantly Increase Your Website Traffic
You built a website, but few are visiting or returning. If your website traffic is lagging, here...
How Can A/B Testing and PPC Ads Optimize Your Unique Value Proposition for Lead Generation?
It takes less than 10 seconds for a potential customer to decide whether or not your...