Some of the most commonly asked questions surrounding SEO are: What is it? How can I use it to my advantage? Is there a way for me to learn about this without feeling lost in jargon and technical terms? Who should be managing my website’s SEO campaign, myself or an agency with experience in the field. The main takeaway from these FAQs is that if you want your business not only visible on search engines but successful as well, now might just be the time to start exploring how best SEO may work for you!

Find out the answers to the Internet’s most popular SEO questions by clicking a link below:

What Does SEO Stand for?


SEO is the acronym for Search Engine Optimization, a digital marketing practice focused on improving a website’s organic search ranking in order to attract more web traffic. SEO is often incorporated into a comprehensive marketing plan and is aimed at increasing both the number and the quality of visitors to a particular website by optimizing the website for search engine algorithms. Contrary to advertising or other traffic driving mechanisms, SEO focuses only on driving unpaid or organic traffic.

What is SEO?


Search engine optimization, commonly referred to as SEO is a method for increasing your website’s organic ranking across various search engines and receiving an increase in the quality of traffic you receive. While there are many paid techniques companies use to drive traffic, SEO relies on employing natural tactics that will help secure higher placement on a site’s results page. An integral tactic for any marketing plan would be seeking out someone who knows all about online marketing strategies: professionals with years of experience in developing successful campaigns!

Search Engine Optimization (SEO) has become increasingly important because it allows webmasters access spots high up  in Google’s rankings where consumers spend more time browsing their pages than they do lower down below them – which increases engagement rates by leaps and bounds.

There are a number of standard techniques that need to be employed when it comes to creating the ultimate SEO strategy. These range from content creation and keyword optimization, all the way through voice search, link building, cross channel integration and more! Measuring how these relate to each other is essential for companies looking to roll out their SEO campaigns in an organized manner.

Watch Our SEO Tips for 2021 Video

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What Are the Benefits of SEO?


Organic search is important for businesses because people turn to the web for everything from research to purchasing. With a properly executed SEO campaign, there are many benefits such as:


Sales Leads: Leads generated from search have the highest probability to convert because they are actively searching for the solutions you provide.

Market Share: Organizations are now measured by their organic position within the search engines. If you are on Page One, you’re viewed as the leader in your space.

Brand Equity: When your domain appears organically on page one and ahead of your competition it produces significant brand equity and trust worldwide for your brand as a market leader.

Results: Our SEO team has years of successful experience generating tangible and trackable results for clients of all sizes and markets served.

Revenue: Typical return on investment for our SEO clients is 200%.

What Are the Pillars of SEO?


SEO has four main pillars – Technical, On-page, Off-page, and Content SEO. By breaking down SEO into these four sections it’s easier to get a handle on the breadth of work required to optimize a website for search engine algorithms.


Technical SEO: Technical SEO is the optimization of a website’s technical aspects to ease the work of crawlers and thus improve a website’s organic search ranking. This might include the organization of content, indexing or the creation of a site map, and other metadata optimization.

Technical SEO is the optimization of a website’s technical aspects to ease the work of crawlers and thus improve a website’s organic search ranking. This might include, website speed, code execution time, server optimization, CDN implementation, sitemap creation, JSON schema implementation, First Contentful Paint (FCP) and other technical elements.

On-Page SEO: On page SEO refers to the optimization of the content structure on your website. While it has a bit of crossover with technical SEO, on-page SEO more specifically refers to the organization of each individual page – from correctly using headers and tagging images, to choosing quality titles and relevant HTML tags.

Keyword count and hyperlinks on a page are also a must for a successful On-Page SEO structure.

Off-Page SEO: Off-page SEO is often known as link building or authority building. Using relevant links on your website that connect you to other reliable content across the web can help you build your content authority and improve your organic search rankings – even better is getting high quality web pages to link back to you.

Content: In SEO, quality content matters. While consistent use of keywords used to be one of the most important SEO elements, these days readability and the quality of the content provided is actually more important than a specific keyword phrase. By providing valuable content to your readers, you are not only improving your relationship with your clients, but also increasing the organic search ranking of your site by answering important queries in a succinct and readable manner.

seo link building strategies

What is Domain Authority?


Domain authority is a website’s ability to rank on a search engine results page. It is a rating of 0-100 that predicts how likely a website is to rank in a search compared to its competitors. Having a domain ranking between 40 – 50 is considered average, 50  to 60 is good and over 60 is excellent. Search engines do not actually use domain authority when they determine results rankings, however it’s a good way to measure your progress when you’re working on improving your SEO in a certain topic area.

search engine ranking factors

How Do Search Engines Work?


Search engines work by crawling through hundreds of billions of pages to find any that match the search term. These web crawlers are commonly referred to as “search engine bots” or spiders.” The process is fairly complicated, but it’s basically an automated way for people like you and me to find relevant information online. A search engine navigates this billion-page maze by downloading webpages and following links on these pages in order to discover new ones.

With search engines being the go-to for many people when it comes to information, and with most of your customers likely doing some research on their own before contacting you or making a purchase decision, understanding how search engine algorithms work can be crucial.

The key is getting visibility so that you show up in SERPs (Search Engine Results Page).  There are different ways this happens: You could use SEO techniques like keyword optimization and link building; get listed as an expert on industry sites through directory listings by linking back to your website; share content where others will find it via social media channels such as Facebook, LinkedIn and Twitter – all these possibilities help increase site traffic from natural sources which should lead to higher rankings over time.

How Are Websites Ranked in Search Engines?


No matter how hard they try, no one can overthrow the Google search engine as it’s all-powerful ruler. If you want to succeed in the SEO game then understanding what kind of rules are set by this almighty algorithm is imperative. In a nutshell: The rankings and results seen on Google searches rely strongly on their protocol with its algorithmic operation which means that if your site doesn’t rank well for certain keywords or phrases, there could be an issue within your content strategy.

Google uses a complex and ever-evolving algorithm to help users find the best, most relevant answers. When you type in a question into Google’s search engine, it will scan through web pages that contain your keywords before ranking them according to factors like relevance or popularity. What results is an organized list of information on everything from how many ounces are in one cup when measuring flour all the way up to who won Super Bowl XLIX.

You can find out more about Google’s ranking factors here.

seo ppc differences 2021

What is the Difference Between SEO and PPC?


SEO (search engine optimization) and PPC (pay-per-click) are two unique digital marketing strategies that work together in unison to create an ultimate SEM, or search engine marketing strategy. While SEO aims to improve your organic search ranking and overall visibility through content strategy, Google PPC allows for a company to bid on advertising space at the top of the search results page. SEO is free, while PPC is paid. Both however, take a certain amount of investment and knowledge about the best tactics to use and Google algorithms. But if employed correctly, both can provide you with favorable results.

Why Can’t I Just Buy Ads and Skip SEO


In theory, you could just buy adds and skip SEO… but it would be an incomplete marketing strategy and your search rankings – and thus the traffic to your website – would suffer. You should think of SEO and PPC as a team. They work together to ensure that your website is in the top rankings, so you get more traffic while spending less money on advertising.

The strategy behind search engine optimization (SEO) and paid search marketing (PPC), might seem like two very different things but they are actually partners who depend on each other for success – when it comes to driving web traffic at least.

does website need seo

Does My Website Need SEO?


Businesses should definitely invest in SEO if they want to be successful online. Many business owners are unaware of the importance of this strategy, and it’s one that should not be overlooked or given less priority than other tasks.

To ensure you are successful online, it may be time to enlist the help of an SEO firm. With this team’s expertise in search engine optimization (SEO), they will know how to increase your website ranking so that potential customers can more easily find what they need from your business. When your website is fully optimized for search engines, it will rank highly in search results—and when it is not, your business might end up on page 29 of the results.

To be visible and rank well in search engine results, you need a dynamic SEO program. This involves making sure your site is updated with fresh content on at least an ongoing basis to maintain high rankings that will generate the best long-term ROI for your business.

How Long Does SEO Take?


SEO is a longer term investment, with exponential results. Making the big technical, on-page and content changes can be completed in a short time, but it takes a longer time for crawlers to notice the changes and those changes to percolate. As you continue to refine your SEO strategy, with link and authority building, other websites (and the rest of the internet) will begin take notice. As long as you keep up your content game, traffic growth can truly be exponential, and SEO can eventually become one of your biggest traffic drivers- if not your biggest overall.  Quality SEO should show results within a 6 – to 12-month period. Results are defined as a measurable increase in traffic that generates leads or conversions.

best seo company

How Much Does SEO Cost?


The costs of hiring an SEO firm in 2021 varies from $1,000 to $4,500 monthly depending on the size and needs of your business. Some projects may only require a one-time fee while others will need ongoing services over an extended period. The benefits outweigh any initial investment as investing in SEO can lead to more sales and higher ROI for businesses looking to grow their visibility online.

What Does an SEO Company Do?


SEO firms helps organizations appear at the top of the search engine rankings for certain topics, keywords, or keyword phrases. Most SEO companies begin by assessing a company’s current search ranking, their online assets and website layout, and then creating a customized SEO strategy for said company. SEO requires constant monitoring, so it is important to work with a reputable SEO company to ensure that your SEO strategy is working to keep you ahead of your competitors on the search page and that your website is optimized and updated for Google algorithms.

It’s hard enough running your own successful company; but how do you get people interested? Traditional advertising isn’t as effective anymore so many businesses choose instead to invest money into an online campaign. The SEO experts at Unreal Web Marketing will develop a custom SEO package perfectly suited to your business’ needs.