After spending plenty hours doing keyword research via “Keyword Planner” for your SEO campaign, your next step is to apply SEO to your website but before you begin to move forward, here are 10 helpful tips to achieve your SEO goals.
1. Ensure what the main focus of your website is.
While it is easy to want to cover many aspects of your business, make sure you don’t detract yourself from its main focus. This is an essential step, so make sure you chose the right keywords to focus on.
2. Include Keywords where you need to.
Be sure to include your keywords on the appropriate pages and include them in the tagline, description, page content, page titles and blog categories. If you are using the WordPress platform, there are many free plugins which will allow you to include these areas on to your website,SEO Yoastis a great tool for WordPress users.
3. Make sure to link to pages within your website.
You need to be intentional about linking the keywords to the corresponding pages on your website. For instance, your homepage may have a keyword in the content that you want to link to an internal page that focus or talks about that keyword. This process will increase your internal link popularity.
4. Use a permalink structure and ensure it includes Keywords.
You’ll find that certain websites have an “dynamic” permalink structure that makes use of numbers for the purpose of identifying pages. This is bad for Search Engine Optimization. As an alternative, consider using a URL structure that incorporates the keyword or phrase you are going after. When creating permalinks, make sure to use dashes (-) to separate keywords.
5. Anything that slows down your website should be removed.
Page load times are essential, so ensure that you get rid of anything you don’t need that affects page loading times. These can include unnecessary plug-ins, flash graphics, large resolution images, etc. Try to keep homepage under 500KB and for internal pages your goals should be under 300KB. If you can afford a dedicated server to host your website, go for it, it will help search engines and prospects access your website without having to wait 10 seconds or more for a page to load, get a dedicated IP address as well.
6. Use Keywords in your images.
In the ALT attributes, description and image title, make sure to use words that reflect your website’s topic & relevant keyword. It is also important to re-title the image file to include the relevant keyword. Don’t put too many keywords in this tag, keep it under two words whenever possible.
7. Considering linking to websites with relevant content.
You can do this by including a resource page, a link list and a blogroll on your website. You should do this sparingly though, since each outbound link ranks as a vote for another website. When done correctly though, you’ll be ranked as a trusted authority on your specific topic.
8. Try to frequently update your website.
A website with dynamic content ranks a lot higher than websites with static content. This is the main reason why directories and blogs do so well in the SERPs. Write content that’s useful for people, don’t write specifically for search engines, create content that makes sense so that people can share it via social media, this will help you increase your outbound link popularity.
9. Ensure all search engines index your website.
While it’s true that the majority of search engines will find and then index your website automatically, you shouldn’t count on that. You want to be certain that search engines like Yahoo, Bing and Google crawl your website in order for people to find you online. Open a Google’s webmaster account and submit your sitemap, there a bunch of Sitemap plugins for WordPress. If you are running a static HTML website, consider switching to wordpress, this platform makes your site so easy to manage and it is also search engine friendly. To download a FREE copy of WordPress follow this link:
To submit your website to Bing/Yahoo, follow this link – Bing Add URL Page
10. Never change your domain name.
Your URL’s age directly impacts SEO, so be patient about it. So if you’re the type who launches a website every 6 months, you’re never going to get to the point where you can see it getting to the value it deserves.
WHY LOCAL SEO IS ABOUT TO BECOME EVEN MORE IMPORTANT
Local SEO optimization is not just about local shops owned by grandma and grandpa anymore. In fact, no matter what business you’re running, you can certainly take advantage of local SEO benefits. In 2014, Google released the Pigeon update which affected the importance of local SEO and made a lot of entrepreneurs think twice when it comes to coming up with an SEO strategy for their business that would get them the results they’re looking for. Others, who already used local SEO, saw the update as an opportunity to double down on their SEO efforts.
Due to the fact local SEO’s importance has greatly increased, these moves are savvy, yet things are continuing to change. In fact, in the next few years local SEO is going to become even more important for businessesand here is why.
Google loves local businesses
In the last few years, it seems that Google wasn’t shy to let everyone know that they do like smaller, newer and also more even though Google’s ranking bias generally has to do with a brand’s authority and history, the search engine giant also wants to make sure people get what they want and that usually means showcasing more popular and nimbler brands.
Furthermore, it also has to do with allowing small business owners who don’t have too many resources, more breathing space in breaking new ground. Google is very well known for providing a wide range of free tools to new businesses, including Webmaster Tools, Google Analytics and more in order to help them become more visible online. Given the fact that local businesses is something Google simply adores, one can only imagine that the Pigeon update is only one of the many of this type that are going to be announced.
There will be more individualized results.
When it comes to individualized results, Google loves giving them to its users. While presently it’s customized and predictive search are limited, the search engine can already provide users with results based on their search history. If you’re logged into your Google account, then your geographic location and history are going to influence the results you get.
Google continues to evolve and with it, its users’ demands become even more individualized, so this means that the importance of local optimization is only going to increase.
The growth of wearable and mobile devices
Every year, the number of mobile searches increases a lot and as you may imagine, people search for information on the go. Since more and more wearables are being released, on the go searches are also going to become even more frequent with a lot more immediate needs.
Because of that, proximity based searches are going to be the norm soon and when it comes to local searches, they’re going to be based on extremely specific locations instead of a neighborhood or regional specific basis. In fact, wearable devices are going to easily remove a lot of barriers between the physical and digital world and therefore lead to a more geographically relevant info matrix.
Competition is on the rise
On a yearly basis, thousands of businesses turn into amazing enterprises and millions of new websites are created. The result of this though is that in many areas potential search visibility is dropping a lot, especially because search engine results are taken over by features like the Knowledge Graph.
Competition is on the rise, which means that current businesses will be forced to focus on locating smaller target niches in order to become even more visible online. The best way to do this though is to ensure they optimize locally, so local search engine optimization’s importance is only going to get stronger if the competition increases.
Getting started with a local SEO campaign
If you plan on optimizing locally and things it’s hard, then don’t worry about it. This is a very simple process, but it does take a while to get it right.
Local citation correction
One of the first things you need to make sure is that your job is properly and accurately listed throughout the internet. Be sure to also review websites such as TripAdvisor, Yelp and don’t forget that claiming your local business profile on local directories is also essential.
Also, your business info needs to be correct, especially your phone number, address and name. They have to be formatted properly and be accurate and that’s because if Google notices that there’s even the smallest discrepancy between 2 separate sources, then this could negatively affect your local authority.
Relationship building and local content
After your info is in place and double checked for accuracy, you need to start optimizing your external links and content for local relevance. When it comes to doing so for articles, it’s actually very simple and you just need to include your neighborhood, region and city name in the articles you post on your blog and ensure that the content is highly relevant for your specific location.
Local info article and events are ideal opportunities for this. Posting on local external blogs is also recommended and don’t forget to do everything you can in order to publish press releases on local news outlets.
Local reviews and ongoing management.
Last but not least, it’s very important that you try to encourage your clients to post reviews about your business on the popular review sites online and also on Yelp. Soliciting these reviews or buying them is not a good idea, but you could actually persuade your clients to leave reviews on these websites. Increasing the number of positive reviews about your business should be one of your most important goals, so make sure you focus on it.
Well, that’s about it. If you don’t have a nationally established and dominant presence on the popular search engines already that no newcomer can ever touch or you lack a physical location, then you should certainly consider using local SEO. Just make sure to use a consistent strategy and soon enough your efforts are going to get you the results you’re looking for.
Portent’s inspection of the best 25,000 sites unveiled the fact that nearly half of them are not mobile friendly. Many webmasters do not pay attention to mobile because they assume that there will be no significant differences as their audience mainly rely on desktops to get content. Another reason could be because they are not familiar with the benefits that those who have been in the game for long already enjoy.
Wonder about those who already take advantage of mobile websites and what the future has in store? There are certainly some lessons from Google’s actions that will help them starting April 21st.
Search Experience Optimization
In an old video, Matt Cutts suggested the change what SEO stands for from Search Engine Optimization to Search Experience Optimization. If Google intends to attract and keep more people it must create a more enjoyable user experience compared to its close competitors like Facebook and Bing among others. Instead of focusing only on ranking high on search engine results, try to add some fun aspects that will make your site the first choice among users.
People hate having to do extra work while trying to access content just because they are using their Smartphones and thankfully, Google sees the need to fix this nagging problem in this update for it is the holy grail of improving user experience.
Google updates are important for webmasters who must keep up with them in the following ways:
– Ensure that it takes a second or less for pages to load on various mobile devices. While loading speed is not the subject of this update, Gary Lllyes of Google says it is a factor that affects ranking and might be considered in future. As you work on page speed, also make use of tools such as Pure Oxygen Labs Mobile Page Audit to improve user experience and do not forget to fix ‘common errors’ as listed by Google. Pages that take too long to load or websites that do not provide content on one flowing page for example, are a major turn off for users who hate clicking ‘next page’ click here to read more’ or waiting ages for a page to display content.
– Google is now using content from deep linked apps to rank search results of users with the app. It is recommended that you add deep links to your android app to take advantage of this practice that could soon expand to apps that are not yet installed according to Google’s Mariya Moeva at SMX West. It is worth noting that SEO is not only exclusive to websites judging from the new ‘Google Search for Developers’, which shows content from apps as well as websites.
– Optimize for mobile assistants. Think of creative means of integrating email notifications with mobile assistants such as Google Now which help your business by assisting people to find exactly what they seek. Search World West and Mobile Mooxies Google Now presentations are great sources of information on the importance of mobile assistants.
– Structured data for inclusion into Knowledge Graph. Hummingbird helped people find results to questions especially on mobile devices but the Knowledge Graph is about making instant answers possible. Make use of the detailed tutorial provided by Google to learn how to do just that. Instant answers not only increase loading speeds but they also save on data costs for mobile users depending on their plans and providers.
2. Provide and Additive rather than Reductive mobile site experience
For many years people believed that simplicity was the standard for mobile web development. Provision of essential information was encouraged as it was assumed that mobile users were always on the move and had limited time.
On the contrary, it is obvious that most Smartphones are used at home when people have time on their hands, hence the recent trend of availing wholesome content on any platform. Proponents of adaptive and responsive design have encouraged this and they receive help from Google through penalties that include redirecting to home pages. Google’s penalties are dreadful for websites because it is extremely difficult to go back to ranking high in results and webmasters want to avoid them at all costs. These factors are truly the reasons why our generation can enjoy full website experience on their mobile devices.
While this is a great step, more needs to be done to incorporate unique features of smart phones. Most mobile devices have GPS, cameras, radio and other features that are not on desktop computers. Mobile websites therefore make it possible to use GPS rather than IP address, Google Goggles and voice search among other feats that were impossible on desktops or ordinary results. This age demands more than matching mobile experience to traditional desktop experience. You have to make it better for users to choose your site as they look for content. Creating a great mobile experience will certainly generate more links, drive traffic and delight mobile users as it did for Google Search.
3. Take advantage before it is too late
If you missed the clarion call to make your site mobile friendly the pressure must be piling. It is not easy keeping up with each personal headset or smart watch that is released and if you tried utilizing every new technology available your site may never become optimized for large groups of people. Hot technology quickly goes cold and people move on just as fast, the reason why you must make a wise choice all the time. However, being too wary and waiting too long is not the best approach for successful mobile friendly website.
Rather than scramble for each new technology, take advantage of the ones that remain relevant for ages after their announcement. Waiting too long before you take advantage of such resources will make your customers miss out and it will hurt when they move on to better sites.
There is no benefit of waiting years to utilize something that grows boundlessly with every passing month. We always knew that this day was coming and it is our hope that we will all think about better ways of improving searcher experience before Google announces them as a ranking factor.
Portent’s inspection of the best 25,000 sites unveiled the fact that nearly half of them are not mobile friendly. Many webmasters do not pay attention to mobile because they assume that there will be no significant differences as their audience mainly rely on desktops to get content. Another reason could be because they are not familiar with the benefits that those who have been in the game for long already enjoy.
Wonder about those who already take advantage of mobile websites and what the future has in store? There are certainly some lessons from Google’s actions that will help them starting April 21st.
Search Experience Optimization
In an old video, Matt Cutts suggested the change what SEO stands for from Search Engine Optimization to Search Experience Optimization. If Google intends to attract and keep more people it must create a more enjoyable user experience compared to its close competitors like Facebook and Bing among others. Instead of focusing only on ranking high on search engine results, try to add some fun aspects that will make your site the first choice among users.
People hate having to do extra work while trying to access content just because they are using their Smartphones and thankfully, Google sees the need to fix this nagging problem in this update for it is the holy grail of improving user experience.
Google updates are important for webmasters who must keep up with them in the following ways:
– Ensure that it takes a second or less for pages to load on various mobile devices. While loading speed is not the subject of this update, Gary Lllyes of Google says it is a factor that affects ranking and might be considered in future. As you work on page speed, also make use of tools such as Pure Oxygen Labs Mobile Page Audit to improve user experience and do not forget to fix ‘common errors’ as listed by Google. Pages that take too long to load or websites that do not provide content on one flowing page for example, are a major turn off for users who hate clicking ‘next page’ click here to read more’ or waiting ages for a page to display content.
– Google is now using content from deep linked apps to rank search results of users with the app. It is recommended that you add deep links to your android app to take advantage of this practice that could soon expand to apps that are not yet installed according to Google’s Mariya Moeva at SMX West. It is worth noting that SEO is not only exclusive to websites judging from the new ‘Google Search for Developers’, which shows content from apps as well as websites.
– Optimize for mobile assistants. Think of creative means of integrating email notifications with mobile assistants such as Google Now which help your business by assisting people to find exactly what they seek. Search World West and Mobile Mooxies Google Now presentations are great sources of information on the importance of mobile assistants.
– Structured data for inclusion into Knowledge Graph. Hummingbird helped people find results to questions especially on mobile devices but the Knowledge Graph is about making instant answers possible. Make use of the detailed tutorial provided by Google to learn how to do just that. Instant answers not only increase loading speeds but they also save on data costs for mobile users depending on their plans and providers.
2. Provide and Additive rather than Reductive mobile site experience
For many years people believed that simplicity was the standard for mobile web development. Provision of essential information was encouraged as it was assumed that mobile users were always on the move and had limited time.
On the contrary, it is obvious that most Smartphones are used at home when people have time on their hands, hence the recent trend of availing wholesome content on any platform. Proponents of adaptive and responsive design have encouraged this and they receive help from Google through penalties that include redirecting to home pages. Google’s penalties are dreadful for websites because it is extremely difficult to go back to ranking high in results and webmasters want to avoid them at all costs. These factors are truly the reasons why our generation can enjoy full website experience on their mobile devices.
While this is a great step, more needs to be done to incorporate unique features of smart phones. Most mobile devices have GPS, cameras, radio and other features that are not on desktop computers. Mobile websites therefore make it possible to use GPS rather than IP address, Google Goggles and voice search among other feats that were impossible on desktops or ordinary results. This age demands more than matching mobile experience to traditional desktop experience. You have to make it better for users to choose your site as they look for content. Creating a great mobile experience will certainly generate more links, drive traffic and delight mobile users as it did for Google Search.
3. Take advantage before it is too late
If you missed the clarion call to make your site mobile friendly the pressure must be piling. It is not easy keeping up with each personal headset or smart watch that is released and if you tried utilizing every new technology available your site may never become optimized for large groups of people. Hot technology quickly goes cold and people move on just as fast, the reason why you must make a wise choice all the time. However, being too wary and waiting too long is not the best approach for successful mobile friendly website.
Rather than scramble for each new technology, take advantage of the ones that remain relevant for ages after their announcement. Waiting too long before you take advantage of such resources will make your customers miss out and it will hurt when they move on to better sites.
There is no benefit of waiting years to utilize something that grows boundlessly with every passing month. We always knew that this day was coming and it is our hope that we will all think about better ways of improving searcher experience before Google announces them as a ranking factor.
Woody Allen once said that 80% of success in life is all about showing up, and he was right. Marketing in the year 2015 is not far from this. Showing up when consumers Google-search your products and services; when they speak about you on social media or when you receive a comment or review, is what you need to do.
Show up brings loads of money. Just ponder over the following statistics:
80% of consumers search for products or services prior to purchase.
70% go through reviews prior to making a purchase decision.
68% start decision-making as they search for keywords.
55% more traffic, as well as 80%-plus more leads, go to sites that blog regularly compared to those that do not.
70%-plus search-clicks are organic.
Do you really need to be bombarded with more statistics to appreciate the importance of showing up and how it can reap you big bucks? No, I am sure you are already aware!
Google, review blogs, social media, other Web places, are all we turn to when making almost all 2015 life decisions — purchase decisions included. It is the reality.
Despite the myriad of opportunities offered by these tools, several brands still miss out by failing to show up. They leave cash on the table at the very focal-point of decision-making, at a time when the intent to buy is at the peak.
For a quick test: Google some generic non-brand name keywords best describing your product. If consumers cannot find you, then you do not exist. If you do not talk to them, then you are irrelevant. If your content is not awesome, then you are boring.
With up to 80% of consumers known to search for products and services prior to buying, invisibility is a much worse fate than failure.
Your sales are still going South despite your immense investments in ads, since just about 0.1% of online users are clicking on banner ads. The ad industry relies on impressions to count and charge; but 33% of them are not even seen by users. 86% skip TV ads; 44% of direct mail is never opened; etc.
A lot of good stuff is happening online, therefore no consumer enjoys unwanted interruptions. That is why marketing in 2015 and the future is not about interruptions when one is enjoying their content but being that content!
And the good news? New digital tools are enabling both individuals and businesses to reap millions on the Internet without a lot of costs in starting a business or promoting it. No more entry barriers; marketing has now been democratized.
Keep Away from Any Trouble with Google
Several reasons can explain your failure to use inbound marketing tools like SEO, social media, blogging, newsletters, etc to drive leads. Maybe you have already tried and given up after getting burned. But I guarantee you that it is not that it is not working for you, it is you who have not made it do so!
Or maybe you got in trouble with Google for some irresponsibility, like outsourcing your SEO to the Philippines to get on top of Google search for 10 keywords for some few hundred bucks, for instance.
Stephen C. Baldwin, the author of Net Slaves: True Tales of Working the Web and the Editor-in-Chief at Didit once talked of this. He has interviewed several SEO spammers. Quite sadly, they are all obsessed with fast money, are contemptuous of searchers cheated into consuming their poor-quality content, and rather strangely have the irrational belief that the law can never catch up with them.
And the good news? Marketers using smart SEO tactics actually get more profits in the long run compared to those who use crude and risky optimization approaches of the past.
The Good, the Bad and the Ugly of SEO
For many years now, SEO practitioners have massively bombarded the Web with poor quality and spam content; breaking directories, keyword-stuffing of content, spamming blog comments, buying and trading links to cheat Google algorithms into pushing their mediocre content to the top of keyword rankings, etc. This was bad, and oftentimes very ugly, but well, it worked! I like to call it the Wild West Era of SEO.
Google released their first major anti-spamming algorithm — known as Panda — in 2011. Before that, you could get on top of Google searches by purchasing links and banging out loads of low-quality content. This and other recent algorithm updates, including Penguin, have rendered obsolete almost all the dirty SEO tricks of old.
But you still need to know how search algorithms function if your content has to perform on Google or even Facebook Graph Search. The game changer? Rather than merely being concerned about keywords, as marketers we also have to optimize our content such that it relates to those who are typing it into the search box, i.e. our target consumers.
Technically, the Google search algorithm is a machine that tries hard to think and act human. Nowadays, this is why social signals, the authority of the author and other kinds of user-engagement metrics are gradually becoming a major part of how Google is making decisions on what is going on top of searches.
Rather than chasing the Google algorithm, why not get ahead of it by putting your user first.
For 2014 and beyond, we marketers have to align our keyword strategies with user needs by laying more emphasis on the connection between web content and intent (i.e. the keyword) via methodical audience profiling, research, and analysis.
The Good: White-Hat SEO
Focusing on quality — quality optimization, quality content, quality relationships, etc — is key to SEO success. When you have quality, users and algorithms follow suit.
Quality Optimization: helps search-engine spiders understand your content via on-site technical SEO.
Quality Content: valuable content for your users is both linkworthy and shareworthy.
Quality Relationships: build strong relationships across your industry via social media so as to amplify your content and raise chances of gaining valuable backlinks to your site.
The Bad: Black-Hat SEO
For a significant number of SEO companies and consultants, everything came to a standstill in 2011. Even right now, a new business is getting sold every second on $200 hassle-free SEO packages that are sure to get them to the top of Google for some keywords. Whether you actually believe in fairy tales or not, there is nothing like a free lunch in the SEO world.
If you use any of the practices below, more harm than good always results:
Buying links: any kind of a pay link scheme or farm is a major contravention of Google terms of service.
Acquisition of low-quality links: This involves the manual creation of a raft of low-quality backlinks via directory submissions and commenting. Since Google knows better, you should too.
Spinning of articles: large-scale rewriting and publishing of low-quality content and garbage links across the Web.
The Ugly: SEO Spamming
Multiple forms of spam exist, and it is a major challenge for Google. They are therefore constantly checking out their search results for spam and trying to filter them.
Google can flag you for spamming or even thrown you out of their index if you practice the following spammy SEO techniques:
Using fake accounts, comments or user reviews: this can also get you fined or even sued.
Spammy content: stuffing of keywords, doorway pages, or use of hidden or invisible text straight from a 1990s playbook are some of the tactics here.
Spam blogs: these are built on stolen duplicate content containing thousands of very useless webpages. Such sites are built only for monetization with no value whatsoever to users.
Just 1 year after Google slapped the mobile experience with an algorithmic premium, things aren’t looking any different. In fact, Google plans to release new tools that will help webmasters improve their websites for mobile use.
When the search giant decided to make it mandatory for websites to be mobile friendly, a lot of businesses suffered immensely from this drastic change and that’s because their websites weren’t mobile friendly. However, those that were mobile friendly were rewarded with an increase in rankings.
Based on information from a study conducted in July of 2015 by Adobe, websites that were not mobile friendly saw a twelve percent plug in traffic. It seems that small businesses were the ones that had to suffer the most because of this change, since only 1/3 of them had mobile friendly websites (according to eMarketer).
It’s important for Google to actually focus on mobile because more than 50% of its traffic comes from mobile devices, such as smartphones and tablets. This means that if people don’t have a positive experience when they click on a mobile search engine results page link, then they’re going to immediately leave the page and also look for a better search engine.
In fact, a survey conducted by Google in 2015 shed light on how bad the situation is. The discovered that up to 29 percent of smartphone users left Google because it didn’t satisfy their needs (slow download times and lack of info).
On top of that, many other studies confirm that even a load increase of 1s can lead to an eleven percent decrease in page views, a sixteen percent decrease in satisfaction and a seven percent decrease in conversions.
Because of that, websites are now optimized for mobile use and there are in fact 2 main reasons why it’s vital for any online business to do the same: search engine ranking and better customer experience.
When Panda was released in 2011, Google permanently changed their algorithmic signal in order to include both quality and relevance. What this means is that if a website fails to provide a great customer experience, then it won’t be able to shoot up in the SERPs. That also means that even if the website ranks highly in the SERPs, it won’t automatically lead to a greater user engagement.
But UI and IA are hard. Because of their cumbersome keyboard entry, small screen size and mobility, users interact with their mobile devices a lot differently than they do with a desktop computer or a laptop. What this means is that they don’t have patience for anything that’s slow, irrelevant and non-intuitive.
If you make your website mobile friendly, then you can easily use one URL for it and have the peace of mind that the UI is going to adjust based on the type of device users access your website with.
However, there are still a lot of websites out there that need zoom on mobile or horizontal scrolling and the truth is that layouts need to be viewable on mobile devices with no such shortcomings. You need to ensure that no matter the device the user decides to access your website from, the loading times need to be low and your website needs to also have a very simple and intuitive UI. There’s also a positive side to all of this and that is the fact that a lot of brands are already investing in mobile strategies and optimization in order to crush their competition. Better yet, it seems that most people who use a mobile device to shop and research will eventually become customers.While Google’s new tools may make some businesses worry, that’s not what the search giant intends to do. In fact, their tools will allow them to easily check various stats about their website and make the required changes in order to improve ranking. No more will you be able to keep having a non-mobile friendly website, since the longer you keep it that way, the more Google is going to penalize you.
Based on information from the Internal Consumer Affairs, 93 percent of these people will make a purchase within two to four hours compared to one to three days for desktop users.
When developing a user interface, it’s important that developers consider the way users engage with their devices. Therefore, you should hold the device in your hand, walk through some of the websites you visit on your phone and then ask yourself the questions below:
Where are the menu items placed on the mobile user interface and does your hand properly align with the calls to action and the menus themselves?
Is it simple to click and call the business?
Do you find it hard to navigate to a purchase or fill a form on the website?
Do you have to scroll far to get information?
Do your hands engage well with the website?
Does the website load fast?
Consider these questions carefully and then come up with a way to improve your website’s UI to ensure your visitors benefit from a better mobile experience.
If you want to have a high conversion rate, you need to ensure that users don’t have to use the zoom feature too much. Also, the links should be spaced properly and be clearly visible, while the tasks also need to be simplified.
For instance, the way Flipboard’s UI effectively aligns with their business objectives is one example you should follow. They allow people to share videos, images, stories and follow all of their interests in one place. On top of that, their website is intuitive, simple and fast and manages to get eighty two million readers a month.
In order to compete for high search engine rankings and mobile clients, IMs need to become mobile user interface architects and design a more relevant and intuitive client experience.
Mobile devices have now become the norm and a lot of us do banking, find dates and make dinner reservations on our phone. Mobile has actually changed the foundation of how consumers discover, connect and communicate on the internet.
Because of that, they have high expectations from brands to provide them a clean, intuitive and responsive mobile experience.
Just 1 year after Google slapped the mobile experience with an algorithmic premium, things aren’t looking any different. In fact, Google plans to release new tools that will help webmasters improve their websites for mobile use.
There’s also a positive side to all of this and that is the fact that a lot of brands are already investing in mobile strategies and optimization in order to crush their competition. Better yet, it seems that most people who use a mobile device to shop and research will eventually become customers.While Google’s new tools may make some businesses worry, that’s not what the search giant intends to do. In fact, their tools will allow them to easily check various stats about their website and make the required changes in order to improve ranking. No more will you be able to keep having a non-mobile friendly website, since the longer you keep it that way, the more Google is going to penalize you.