16 Ways to Significantly Increase Your Website Traffic

16 Ways to Significantly Increase Your Website Traffic

You built a website, but few are visiting or returning. If your website traffic is lagging, here are 16 tactics to give your website traffic a boost.

1. Do You Look Good?

Research shows 94% of first impressions relate to your site’s web design.

You may have a great product, but the first element of interaction with your potential customer is your website. If you don’t make a good first impression with your web design because your site is outdated or unappealing, chances are potential customers will bounce off your website and find your competitor. To positively impact your site visitors, invest in a fresh redesign that catches your audience’s attention and gets them to engage on your page.

2. Are You Mobile-Friendly?

According to Statista, by 2024, there will be more than 185 million mobile buyers. 

That is a lot of traffic and a lot of sales you will miss out on if your site isn’t mobile-friendly. Who doesn’t have a smartphone nowadays? Providing a mobile-friendly website reduces bounce rates by making it easy for visitors to navigate your site using their cell phones.

3. In Website Traffic, Speed Is a Good Thing.

According to a study by Google, the fastest websites can load within five seconds and retain 95% of their visitors.

The longer it takes your site to load once someone clicks on it, the more you’ll lose out on some potential customers who give up due to your slow site speed. Make sure your website is optimized for speed to keep traffic moving on your site and not your competitors.

4. Is Everything Neat and in Order?

53% of all trackable website traffic comes from organic search. (BrightEdge)

Optimizing your content for search engines is very important. On-page SEO is the practice of optimizing web page content for search engines. If you show up on page 1 of the SERP, you’re more likely to get more traffic to your website. On-page SEO practices include:

  • Optimizing title and meta tags.
  • Developing keyword-rich content.
  • Creating internal links.
  • Assigning SEO-friendly URLs to your web pages.

schema markup seo

5. What’s Going on Behind the Scenes?

68% of online experiences begin with a search engine. (Intergrowth)

A little schema goes a long way. Schema is a type of microdata that makes it easier for search engines to interpret the information on your web pages more effectively to serve relevant results to users based on search queries. While Google claims that schema does not affect search ranking factors, it does improve your site’s rich snippets. Rich snippets help people find what they want, and that is what Google loves. If you are more visible in the search engines on page 1, you will get more website traffic.

6. Do You Know How To Tell a Good Story?

B2B marketers use an average of 13 content marketing tactics. (TopRankBlog)

You can’t just rely on one type of content for your website. Don’t be afraid to vary the length and format you use, interspersing short news-based blog posts with longer pieces such as video, infographics, or data-driven articles. Creating quality copy without sounding robotic can be challenging but is extremely valuable in bringing quality traffic to your website. Don’t forget an excellent, compelling headline either because, without a powerful, attention-grabbing headline, even the best-written articles may go unread.

7. Are You Short Tail or Long Tail?

Long-tail keyword searches have a click-through rate of 3% to 5% higher than generic searches. (Smart Insights)

Long-tailed keywords are good if you’re in a competitive market. For example, the keyword “lawyers” produces over 201,000 searches per month. A long-tail keyword for lawyers could be “divorce lawyers near me,” which produces 110,000 per month. “Divorce attorney near me” creates 40,500 searches per month. Long-tail keywords can have a higher conversion value, as they are more specific. The traffic growth may be more gradual, but it opens you up to new visitors who are more motivated to buy.

8. If a Picture Is Worth a Thousand Words, How Much Is a Video Worth?

Video is 50x more likely to get organic ranking than plain text results. (Forrester)

When it comes to attracting new customers, video content combines visual imagery and sound to tell your story better than static images or text. Studies show that information retention is significantly higher for visual material than it is for text. So, if you want to boost traffic to your website, add video content. According to Elite Content Marketer, 66% of people said they’d prefer to watch a short video to learn about a product or service. 18% would rather read a text-based article, website, or post.

social media strategies

9. Are You Social?

53.6% of the world’s population uses social media. The average daily usage is 2 hours and 25 minutes. (Global Webindex)

Maintaining an active presence on popular social channels such as Twitter, YouTube, Facebook or Instagram can help you increase traffic to your website by leveraging the power of people sharing and liking your posted content – this builds awareness for any business’ products while simultaneously boosting traffic from sources like Google search results. Be sure to post regularly and offer relevant content that your ideal customers will find helpful, including images, videos, infographics, how-to guides, and more.

Make sure your social media profile is optimized. Fill in all the details on your profile and include relevant keywords. Also, add your website links in your social media profile and add your social media links on your website as well.

10. Thought Leaders Get More Traffic.

More than half (55%) of business decision-makers said they had increased their business with an organization based on their thought leadership. (LinkedIn)

Becoming an industry thought leader certainly is not easy. It requires maintaining an active role in providing fresh content and participating in industry events. Creating a blog with valuable, insightful information can help give you industry thought leader status, setting you apart from your competition and bringing potential customers to your website to read your content and procure your products and services.

11. Link-Up

91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks. (Ahrefs)

A backlink is a link from one website to another. Backlinks help websites increase their search traffic and rankings on search engines. But only high-quality backlinks will actually increase your website traffic. Backlinks are significant ranking factors. Google considers incoming links as a “vote of confidence” from one site to another. So, the more backlinks a page has, the more search traffic it gets from Google.

Referral traffic refers to visits to your site from links that appear on a different site. To make referral traffic worth your while, it has to be from a site that is reputable with ongoing traffic itself; otherwise, you could get penalized by Google. The best links that bring in quality referral traffic include directory/resource links, review links, and news aggregator links.

12. Does It Pay To Advertise?

Global digital ad spend will reach $445 billion in 2021. (eMarketer)

Paid search, social media advertising, and display ads help drive relevant traffic back to a business’ website.

Paid search involves placing ads on Google and other major search engines, which can lead you down the path towards success in no time! With paid search ads, businesses bid on ad placement to appear as a sponsored link on the search engine results page. When search engine users search for relevant keywords related to the company, the PPC ad will appear at the top of the page in their search query. The ad usually includes a link back to the sponsor’s website, which brings in the traffic that turns prospects into customers. Google estimates that businesses generally make an average of $2 in revenue for every $1 they spend on AdWords.

Social media advertising involves placing ads on social networking sites with a link back to your site to bring in more traffic, create brand awareness, and sell products. Promoted ads on Facebook, Twitter, or Linkedin are an effective way to target the right audience and get even better results than organic. In addition, everything is tracked, and you can use the data to improve your advertising campaigns further.

Display ads appear on Internet websites, apps, or social media through banners made of text, images, flash, video, and audio and can include a link back to your website to drive more traffic. According to Zenith forecast: Total display ad spend is expected to hit $177.6 billion globally. You can use retargeting tactics on your website to serve visitors display ads once they leave your site and visit other sites.

get online reviews

13. Get Gold Stars

Studies show that 94% of consumers report that positive reviews make them more likely to use a business.

Online reviews allow customers to rate their experience with a company and potential customers to decide whether they trust that company. As a result, online reviews have a significant impact on increasing a website’s traffic. If your customers have a positive experience with your company, encourage them to offer a review on sites like Yelp, Trip Advisor, and Google.

14. Can You Teach Them Something They Don’t Know?

Webinars hosted on a company domain generate 3x more audience participation. 91% of professionals who watch webinars say their next step is to visit a website for more info. (BrightTALK)

Webinars and live events are a great way to share your wisdom with eager audiences and bring in qualified traffic interested in learning about trending topics, case studies, and demonstrations around your products and services. Send out an email ahead of time so that you can increase attendance and promote through social media. Make sure your webinars are informative and not salesy if you want to hold your audience’s attention.

15. If You Email, They Will Come.

49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis. (Statista)

Email marketing is a powerful tool to help send traffic to your website. In fact, you’re 6x more likely to get traffic from emails than from tweets. Email newsletters can drive subscribers to your website to read an article or take advantage of an offer. Promotional emails can focus on specific sales or events, such as a product demonstration or featured artist in your store.

Remember to include CTAs with linkbacks to your website. Use Google Analytics to see how much traffic is coming through to the site when you send emails by adding UTMs (Urchin Tracking Module) to your links.

UTM Example:


16. It’s All About the Data.

The top four ranking factors are direct website visits, time on site, pages per session, and bounce rate. (SEMrush)

Google Analytics is your best friend on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Review what pages and posts are the most popular. Inspect visitor data to see how, when, and where your site traffic is coming from. Analyze the data and use this information to inform your marketing and content strategies.

Getting To Where You Want To Go

Driving traffic to your website is challenging, but with effort will be rewarding. Following the 16 tactics above will help get you more traffic, more conversions, and ultimately increased ROI.



Related SEO Articles

UnReal Web Marketing Announces New Custom SEO Packages

UnReal Web Marketing Announces New Custom SEO Packages

UnReal Web Marketing is now offering three new SEO packages for businesses who want to increase their visibility on the web and generate more online sales.

UnReal Web Marketing, a provider of digital marketing solutions, recently announced that it has expanded its SEO services and now offers three new custom SEO programs. Each SEO package is a six-month plan that includes a dedicated project manager, a comprehensive SEO audit, and an ample monthly block of hours assigned solely for SEO tasks.

Each SEO package is designed to boost organic traffic by implementing proven SEO techniques that have generated up to 10x returns to businesses nationwide. All SEO packages provide competitor analysis, keyword research, link building, content creation, and website code enhancement to keep sites optimized for the latest search engine algorithms.

UnReal provides the Web Presence package to small businesses that want to start with a basic package. For mid-size companies looking to increase their online presence, UnReal offers the Web Acceleration package. The Web Dominance package is for larger businesses that need more SEO juice. Each package is customized to the organization’s online goals and objectives.

UnReal’s web-marketing initiatives allow leading companies to enjoy increased high-quality website traffic and accelerated business growth. Since 1997, UnReal has achieved more than 30 million top 10 positions in search engines for small and large businesses. Having developed more than 3,000 WordPress websites, UnReal’s staff includes web designersSEO expertsPPC specialists, and marketing professionals who work seamlessly to offer their clients full-service digital marketing capabilities.

UnReal, which is based in Port Jefferson, NY, was acquired by Reach Marketing, LLC in 2019. Reach Marketing has made Inc. 5000’s prestigious list of fastest-growing companies two years in a row.

Greg Grdodian, CEO of Reach Marketing, said, “The success UnReal Web Marketing has achieved for its clients is the product of the team’s passion for web marketing and the desire to build long-term relationships with our clients by providing unique, creative, and cost-effective solutions. Our SEO packages are proven to improve web visibility and key search engine rankings that will result in high-quality, revenue-generating website visitors.”

Follow us on Social Media:

For more information on UnReal Web Marketing’s custom SEO packages, please contact 631-743-9666 or email info@unrealwebmarketing.com.

Seven Reasons Why Your Business Should Go SEO

Seven Reasons Why Your Business Should Go SEO

Search Engine Optimization (SEO) is an important marketing strategy many businesses use to drive traffic to their website. Why?  In today’s digital world, the web is the place to go to gain leads for your sales department and grow your business through online sales. Funny that one of the most asked questions about SEO is…is SEO dead?

SEO is definitely not dead. U.S. companies are investing more into SEO than ever, spending over $80 billion annually. While social media, PPC, display advertising, and other online platforms can generate traffic to websites, search engines, especially Google, drive the most online traffic. In fact, 53% of all trackable website traffic comes from organic search, according to BrightEdge. When set up properly, SEO is one of the only online marketing channels that can continue to pay dividends over time, where advertising needs ongoing funding to send traffic to your site. SEO is not going to stop working anytime soon.

Seven Reasons Why Your Business Should Go SEO:

SEO Works!

SEO is effective and generates results. According to a recent study by BrightEdge, 40% of revenue is captured by organic traffic. SEO is trackable so you can see what’s working and what’s not working. And with comprehensive analytics, you have the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website. You can also set attribute values to your lead conversions, making it easier to see the return you’re getting from your SEO investment.

SEO Boosts Your Credibility and Authority

When you combine your SEO efforts with content marketing and create informative, valuable content, you have the opportunity to build trust and credibility with prospects on their buying journey, from the research phase through purchase to becoming a loyal customer.

SEO is Affordable

Inbound marketing strategies like SEO are much more cost-effective than outbound marketing strategies like cold-calling. SEO targets users who are actively searching online for products and services like yours, so the traffic generated to your site is more qualified. And leads generated by an inbound strategy like SEO cost 61% less than leads generated from an outbound strategy.  SEO drives results that other marketing channels just can’t match.

SEO Drives Mobile Device Traffic

According to TechJury, the mobile market share worldwide is 52.1% compared to the desktop market share of 44.2%, and 40% of people search only on a smartphone, especially when searching for local products and services. What does this mean? Local search optimization is important, and optimizing for mobile is critical to ensure your ability to gain more opportunities to reach people.

SEO Gives You Access to the Online Market

Organic SEO is more important than ever. Consumers spent $861.12 billion online with U.S. merchants in 2020, up an remarkable 44.0% year over year, according to Digital Commerce 360 estimates. That’s an incredible amount of business you will miss out on without SEO tactics in place to get you to page one of the search engines.

SEO Puts Your Name Out There

Your business needs to be on the web and not just on your website. Not having a good content profile will translate into lost business. Having a solid content profile means that your business has valuable content on its site and participates with other sites, including social media, forums, video sites, directories, etc. Search engines use updates to search algorithms to see where you are on the web, so having a content profile in place will ensure the search engines properly evaluate your site and presence on the web and deem it important.

Your Competition Is Using SEO

When your competition is aggressively using SEO, and you are not, someone will lose out, and it won’t be your competition. SEO is ongoing and needs to be actively managed. If you’re not on top of your SEO, another company will be, and they’ll pull ahead of you. Do not let your competition reign unchecked online. Get your business up to speed and start creating value (and clicks and customers).

Putting the work needed into developing organic SEO is more important than ever to remain relevant and generate more revenue. As a business, implementing SEO is one of the most important things you can do to build your online presence. It’s not only crucial for sales; it’s essential for branding, too. It’s now or never, and never might be too late. Check out Unreal Web Marketing’s SEO services today and see why SEO must be a part of your marketing strategy!

6 Tips to Improve Conversions on your Social Media Landing Pages

6 Tips to Improve Conversions on your Social Media Landing Pages

Using social media to advertise your product or service successfully is no simple task. While it may seem like putting together some good sales copy and coming up with an attractive deal is easy to do, the actual process of converting leads into loyal customers is often an uphill battle.

Your landing pages are critical to your marketing campaign’s success, and this article will outline some of the best strategies for improving your rates of conversion and the quality of the conversions themselves.

Tip 1: Make a Separate Landing Page for Each Social Network.

One of the simplest ways to increase your conversion rate as well as the quality of each conversion is by directing your users to landing pages optimized for the network they are coming from. This allows you to engage your potential customer with greater consistency, mentioning the network that they came from and directing them towards your lead form.

Tip 2: Maintain Visual Continuity Between the Network and the Landing Page.

One of the best visual tricks you can use to gain higher conversion rates is mirroring the landing page layout with the social network your user is coming from. By keeping your Twitter followers on a page designed to resemble Twitter, you avoid creating a jarring sense of visual discomfort.

The key to success in this approach is usually through the way your landing page treats large images. Since these are the most evident elements of your page, you’ll want them to look the same as they do on your social media profile page. The developers of Buffer have an excellent article on their blog that details the ideal image sizes for the most popular social networks and how those networks treat the images. 

Tip 3: Optimize Your Lead Generation Form.

If your landing page is designed to get potential leads to sign up for your service, you want to make your lead generation form as simple to navigate as possible. An important rule of thumb is that more questions and fields will result in less conversions; customers simply don’t have the time to answer any more than what is strictly necessary.

Take a look at your current form and ask yourself if you can make it more streamlined. If you ask for a customer’s first name and last name in separate fields, why not combine them into a simple, “name” field? Are you asking for any information that you can simply find out later, like company names or addresses? Use these questions to create a sign-up form that your customers can fill out in no more than five seconds.

Tip 4: Remove All Distractions.

When it comes to landing page design, minimalism is almost always the best way to go. Social media news feeds are busy places full of distracting content, and you want your landing page to be the opposite. Use large images, avoid unnecessary linking and keep your text to the strict minimum necessary to generate a lead. The landing pages that Go Spaces makes are an excellent example of the benefit this type of interface offers.

Tip 5: Add Chat Functionality.

Depending on your industry, you may benefit from embedding chat functionality on your landing page. Ask yourself whether your product or service seems complicated—do customers often have questions for you?

If the answer is yes, you don’t want to force them to call you on the telephone, since the majority simply won’t bother. Neither do you want them to search for an email address or go back to your social media page where they are at the mercy of the rest of the Internet’s distractions. Use a chat client like Olark to keep them on your page and engaged with you while you put their minds at ease.

Tip 6: Create an Explainer Video or Image Slider.

On the subject of keeping your leads on your page as long as possible, you’ve probably come across whiteboard-style explainer videos in the past. These simple videos give your potential customers a short, simple explanation of what your company does and essentially keep them glued to your landing page for 1-3 minutes, making them much more likely to decide to sign up for whatever you’re selling.

To succeed with this approach, it’s important that your video is of professional quality. As A/B testing service VWO points out in an exhaustive study, poor-quality or excessively technical videos can decrease conversion rates; some companies may enjoy greater benefit from an image slider that shows customers exactly what to expect.

What is Conversion Rate Optimization?

What is Conversion Rate Optimization?




Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.

What is a conversion?

A conversion is the general term for a visitor completing a site goal. Goals come in many shapes and sizes. If you use your website to sell products, the primary goal (known as the macro-conversion) is for the user to make a purchase. There are smaller conversions that can happen before a user completes a macro-conversion, such as signing up to receive emails. These are called micro-conversions.

Examples of conversions


  • Purchasing a product from the site
  •  Requesting a quote
  •  Subscribing to a service

Examples of micro-conversions:

  •  Signing up for email lists
  •  Creating an account
  •  Adding a product to the cart

What is a conversion rate?

Your site’s conversion rate is the number of times a user completes a goal divided by your site traffic. If a user can convert in each visit (such as by buying a product), divide the number of conversions by the number of sessions (the number of unique times a user came to your site). If you sell a subscription, divide the number of conversions by the number of users.

Conversion rate optimization happens after the visit makes it to your site. This is different from conversion optimization for SEO or paid ads which focuses on who clicks through to your site from the organic search results, how many clicks you get, and which keywords are driving traffic.

How to Calculate Conversion Rate

If a user can convert each time they visit the site:

Imagine we own an ecommerce site — Roger’s Robotics. A user could make a new purchase each session. We want to optimize so they make as many purchases as possible. If a user visited the site three times, that would be three sessions — and three opportunities to convert.

Let’s closer at our user’s three sessions and how they behaved:

  •  Session 1: No conversion — user was familiarizing themselves with the site and poking around.
  • Session 2: User bought a shiny new antenna. This is a conversion!
  • Session 3: User came back and bought a new set of gears and a blinking light — another conversion! Even though they bought two items, this is a single unique order and thus counts as a single conversion.

To figure out our conversion rate, we would take the number of unique purchase orders and divide it by the total number of sessions.

To find out the conversion rate for your site, you’ll look at all unique orders divided the total number of sessions.

Calculating Conversion Rate by Sessions:

If a user can only convert once

Now imagine we owned a second site — Roger’s Monthly Gear Box. Our site sells a subscription for a monthly delivery of robot parts. A user could come back multiple times, but once they purchase a subscription, they won’t convert again.

Let’s look at an example user’s behavior:

  • Session 1: User came to the site for the first time to explore the service. No conversion.
  • Session 2: User subscribed to our monthly GearBox service– this is our conversion!
  • Session 3: User came back to read blog articles and poke around.

Our user here can’t convert each time they visit the site. So instead of looking at the number of sessions, we need to measure conversion success by the number of visitors. To figure out our website’s conversion rate, we would take the number of unique orders and divide it by the number of unique users.

5 Ways CRO benefits SEOs

While not necessarily directly related to attracting organic website traffic or ranking on a search engine results page (SERP), conversion rate optimization has distinct benefits for SEO. Those include:

  1. Improved customer insights. Conversion rate optimization can help you better understand your key audience and find what language or messaging best speaks to their needs. Conversion rate optimization looks at finding the right customers for your business. Acquiring more people doesn’t do your business any good if they’re not the right kind of people!
  2. Better ROI: Higher conversion rate means making more of the resources you have. By studying how to get the most out of your acquisition efforts, you’ll get more conversions without having to bring in more potential customers.
  3. Better scalability: While your audience size may not scale as your business grows, CRO lets you grow without running out of resources and prospective customers. Audiences aren’t infinite. By turning more browsers into buyers, you’ll be able to grow your business without running out of potential customers.
  4. Better user experience: When users feel smart and sophisticated on your website, they tend to stick around. CRO studies what works on your site. By taking what works and expanding on it, you’ll make a better user experience. Users who feel empowered by your site will engage with it more — and some may even become evangelists for your brand.
  5. Enhanced trust: In order for a user to share their credit card, email, or any sort of personal information, they have to genuinely trust the site. Your website is your number-one sales person. Just like an internal sales team, your site needs to be professional, courteous, and ready to answer all of your customers’ questions.

The Key to Successful Optimization

In order to optimize for conversion rates, you have to know where, what to optimize, and who to optimize for. This information is the cornerstone to successful CRO strategies.

If you don’t gather data, then you’re left making changes based on gut feelings alone. Guts are awesome! But making decisions on just gut feelings instead of rooting assumptions in data can be a waste of time and money.

The Analytics Method

This method, also known as quantitative data analysis, gives you hard numbers behind how people actually behave on your site. Start with a solid web analytics platform, such as Google Analytics. Next, add tracking for your conversions.

Using analytics-based CRO can answer important questions about how users engage with your site. Quantitative analysis provides information like:

  • Where people enter your site, i.e., which webpage they land on first
  • Which features they engage with, i.e., where on a page or within your site do they spend their time
  • What channel and referrer brought them in, i.e., where they found and clicked on a link to your site
  • What devices and browsers they use
  • Who your customers are (age, demographic, and interest)
  • Where users abandon your conversion funnel, i.e., where or during what activity do users leave your site

This information will let you know where to focus your efforts. By putting your effort into the pages most engaged with and valuable to your users, you’ll see the largest impact.

The People Method

Doing your quantitative analysis first is especially valuable if you have a large site with diverse content as it lets you know, from a numbers perspective, where to focus your efforts. But now that you know how users interact with your site, you can look into the “why” behind their behavior.

This people-focused method, known as qualitative data analysis, is more subjective. You’ll need the quantitative data discussed above to identify who you should be asking. You can’t optimize for all users, so optimize for your ideal user — that is, the user it’s most important to have as a customer.

Ways to get this data:

  • On-site surveys
  • User testing
  • Satisfaction surveys

Qualitative analysis helps optimize for conversions by providing information about users such as:

  • Why did they engage? Why did they originally decide to visit your site or navigate to a specific page? What about the page or product appealed to them?
  • What do they think your site offers that makes you different from competitors? Is there a feature or service offered by your company that makes buying from you a better experience?
  • What words they use to describe your products, services, and the pain points they address? How would they describe your product or service to a friend? In essence, how do they talk about what you do?

There are certain things that raw data alone can’t tell you about what brought a user to your site or how to make their experience better. But when you combine this information with your analytics data, you can gain a much better understanding of the pages on your site that present the best opportunities to optimize and engage the audience you’d like to target.

The Bad Method

This comes in many forms. Some not-so-effective CRO methods include:

  • Guesses, hunches, and gut feelings
  • Doing it because your competitor is doing it
  • Executing changes based on the highest paid person’s opinion

All these examples have something in common: they’re not data-based and might as well be random shots in the dark. It’s better to spend the time gathering and analyzing the data so you can create meaningful tests based on clear insights. Nobody loves running tests that fail.

Why Is Organic SEO Critical for Your Law Firm

Why Is Organic SEO Critical for Your Law Firm

Today, more and more businesses utilize the Internet as a source to find new clients, including people seeking your legal services. According to the FindLaw U.S. Consumer Legal Needs Survey, 74% of all consumers seeking legal help visit a law firm’s website before taking actionThat is a lot of potential business to lose if you don’t have a strong, well-managed online presence. That is why SEO for law firms is critical and why you need to work with an SEO company to ensure you are achieving the best results possible. 

Search Engine Optimization and How it Works? – For Law Firms

Search engine optimization or SEO is the process of improving your website to increase its visibility for relevant organic searches on search engines such as Google, Bing, and Yahoo. Of these three, Google is the market leader, with over 70% of the desktop market and a whopping 93% of the mobile search market (NetMarket Share). The statistics leave no doubt that Google is by far the dominant platform for online search. Statista reports that an astounding 92% of search traffic comes from Google.

The better visibility your law firm website pages have in search results, the more likely you will attract prospective clients to your business. Not only is it necessary to be in search results, but it is also critical to be on page one as 75% of people never scroll past the first page of search engines. Your goal is to get to the top three positions to get the most click-throughs (or potential business) to your site.

Search engines comb billions of pieces of content and evaluate hundreds of factors to determine which content is most likely to answer your query. They do this by finding and cataloging all content on the Internet, such as web pages, PDFs, images, and videos, via a process known as “crawling and indexing,” and then ranking it by how well it matches the query.

SEO makes it easier for search engines to find and crawl your law firm’s website.

SEO tactics include creating a mobile-friendly and user-friendly website, optimizing keywords and your site’s content, linking with other sites that have clout with the search engines, and making sure the code used on your site is friendly to the search engine crawlers.

SideBar: Organic search vs. Paid Search 

Whenever you type a question into a search engine, the list of links that appear below the links tagged as ads is called “organic results.” Organic results appear based on the quality and content of the web page. The difference between organic search vs. paid search is the cost. Organic search focuses on unpaid rankings in search results, while paid search focuses on paid rankings created through Pay Per Click (PPC) programs such as Google Adwords. With PPC, your visibility disappears as soon as you stop paying for the campaign. SEO is what companies use to optimize their site’s visibility or rankings in organic search results. SEO may not promise the immediate impact of paid advertising, but it does have the potential to deliver long-term success after your initial investment.


SEO for Lawyers

How Important is My Law Firm Website for Online Success? 

No matter what industry you’re in, your website should be a well-designed, content-rich website. Online, it will be the first impression of your law firm for your prospective client. If it isn’t easy to navigate, outdated in appearance, or lacking in content your visitor will find useful; they will rarely come back again and will move on to your competition. Additionally, suppose your website is slow to load. In that case, it will hurt your rankings, and your conversions, as the search engines take the speed of navigating through your site into account when determining rankings. The best law firm websites retain visitors on their site and increase the time users spend on their site by continually providing fresh content that keeps their visitors informed and engaged.


How Do I Know What Keywords to Choose to Rank My Law Firm in Search Engines?

Keywords or keyword phrases are those terms and queries that searchers manually type in the search engine to find the products, services, or information they need. It is essential to choose the right keywords that reflect the legal services you offer and to build content on your site around those keywords.

For instance, if you are a DUI attorney, you would want to rank high for keywords such as DUI attorney near me or DUI attorneys in Pearl River, NY, if that is where your office is located. Additionally, you should offer content on your website that would describe the process of how your firm works through the DUI legal process with clients. Here is where an SEO company is beneficial, as they have the tools and research knowledge to help you choose the keywords that would work best for you and the writers to help you create engaging content.


Sidebar: Local SEO for Law Firms

Local SEO (Local Search Engine Optimization) is very important because it is one of the most effective marketing methods for lawyers, attorneys, and law firms. In local SEO, the goal is to get your law firm to rank in your local geographical areas for the types of cases you handle. Over 80% of local searches convert to customers (Search Engine Watch)

Lawyer seo keywords


How Long Will It Take Before SEO Works For My Practice?

Many factors determine how long it will take for SEO to work, including the level of competition for the terms you want to rank for and your geographic market. You may start to see improvements in your overall rankings in as early as three months, but it can take up to a year or longer for more competitive search phrases.


The Importance of SEO for Law Firms and Hiring an SEO Company to Get You to Page One

Online search is a critical marketing tool that lawyers, attorneys, and law firms have for attracting clients. The National Law Review reports that 96% of people seeking legal advice turn to a search engine. If you want to drive quality leads and improve your bottom line, you can’t afford to ignore SEO. But SEO takes time, requires a lot of attention, and is ever-changing and ongoing, which is why it is better to leave it in the hands of capable SEO experts. For instance, Google made over 3,000 updates to the search algorithm over the last two years, affecting search engine rankings.

Optimizing for Local Search for Lawyers – Google My Business Profiles

Google local results are based, primarily, on three key factors: relevance, distance and prominence. The Google algorithm will take these components into consideration in order to return optimal search results. When attempting to achieve local rankings for law firms, there are many strategies attorneys can use to make their Google My Business listing as relevant as possible. Here are some tips and tactics to help you achieve that first-place local ranking:

  • Distance:

    • Distance is the Google’s #1 factor when ranking for local search.
    • Google will consider how far each law firm is from the location term used in a search. If a location is not specified in the search, Google will calculate a distance based on what’s known about the searcher’s location.
  • Relevance:
    • Be specific when choosing your business category.
    • Make your description is as comprehensive as possible.
    • Add plenty of images and videos.
    • Include thorough service sections that target keyword phrases.
    • Make sure that your business information (address, phone number, etc.) is consistent with how it appears on your website and other listings online.
  • Prominence:
    • Collect high quality reviews to gain a high rating on your profile.
    • Acquire citations in online directories in order to help Google better understand how to categorize your law firm.
    • Amass backlinks pointing users to your website. These links act almost like “votes” to place your firm at the top of local search results.
    • Publish articles both internally, on your own website, and externally including backlinks.

Why You May Need SEO Today – Why Your Law Firm Needs SEO today

  • 96% of people of people who are looking for legal advice use a search engine
  • 74% of online visitors take action when arriving at a law firm website
  • 62% of legal searches are not branded (ex. New York injury attorney, Chicago law firm)
  • 72% of potential clients only contact one attorney

At Unreal Web Marketing, we specialize in search engine optimization, web design, PPC programs, and social advertising to help law firms succeed online. We track rankings for important keywords each month for law firms to identify when Google algorithm updates impact your rankings in the legal market. And we develop data-driven SEO strategies that will help give you an edge over your competition. Contact us today to speak with one of our SEO strategy specialists.