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SEO Services for Law Firms

Unreal Web can increase your Law Firm’s rankings to gain new customers looking for legal services.

seo web design awards

If You’re Not First, You’re Last.

If you want more sales from the web, you need to be on page one of the search engines because 75% of searchers never search beyond page one.

SEO For Law Firms

Leads generated from search have the highest probability to convert because they are actively searching for the legal services you provide. 

We handle all facets of your web marketing programs, including strategy, launch, analysis and, management.

When your domain appears organically on Page One, and ahead of your competition, it produces significant brand equity and trust worldwide as a market leader.

We have a proven track record of continuously delivering successful programs that are tangible and trackable.

Our clients typically experience a 150% return on their investment in our web marketing programs.

How we can help your Law Firm achieve SEO Rankings

Where Will Your Law Firm Rank On Local Searches?

SEO For Law Firms

Relevant Law Firm Search Term

Your site should appear for relevant law firm and lawyer searches by local searchers.

Pay-Per-Click Position

This represents the top page search position for your target keyword.

SEO Organic Position

This represents the top organic search position for your target keyword.

Google Local 3-Pack

Top 3 local results from relevant phrases (Accountants near me, Accounting firm, etc.)

Rich Snippet

This represents additional information of value about your business.

Our SEO Program Generates Page One Rankings!

Our systematic approach to search will heighten your brand visibility & generate Page One rankings for your law firm  during relevant local searches.

Our Law Firm SEO Packages Will Land You on Page One!

Design

All of our designs incorporate best practices while ensuring the site is optimal for user and search experience.

 

Structure

Strong structure ensures overall peak performance and search rankings.

Research

Comprehensive keyword and market analysis informs and confirms most appropriate strategy and budget.

 

Content

Content reassures your audience and search engines of your authority, relevancy and differentiation in the marketplace.

 

Design

All of our designs incorporate best practices while ensuring the site is optimal for user and search experience.

Structure

Strong structure ensures overall peak performance and search rankings.

Research

Comprehensive keyword and market analysis informs and confirms most appropriate strategy and budget.

Content

Content reassures your audience and search engines of your authority and relevancy in the marketplace.

 

Local Profiles

Actionable insights are derived from analytics that identifies site progress and necessary improvements.

Links

Links reinstate the relevance and authority of your website within your target markets.

Page Credibility

Establishes the uniqueness and credibility of each page for visitors and search engines.

UX

Essential to drive higher engagements, brand equity, search relevancy, and domain authority.

When Should We Start?

Thousands of prospects are searching for a “Law Firm” or similar legal searches to find Attorneys or legal advice. If your Law Firm does not appear under the Google local listings, there is a good chance another Law Firm will. Let UnReal Web help you achieve page one rankings in Google.

 

%

of users who perform a local search visit an office within 5 miles

%

of practices ranked on page 1 include type of lawyer + city name

more traffic for law firms that actively blog than firms that didn’t publish blogs or new content

Our SEO Packages for Attorneys Will Attract New Clients to Your Law Firm 3 Ways: Producing  a Modern Website, Increasing Your Visibility, & Optimizing Your Conversions

We’ll Track Your SEO Results Every Step of the Way!

Gain Clarity Through Accurate Reporting

Our comprehensive reporting packages produce actionable insights that further inform our experts on the most appropriate and effective tactics.

High Level SEO for Lawyers

When marketing your law firm via SEO, it is important for you to have an online presence with a mobile-friendly website that is also optimized for search engines such as Google, Yahoo & Bing. Why? Because over 90% of consumers today use search engines to find law firms or attorneys around their area.

Search engine optimization (SEO) is critical for the growth of your law firm. Legal SEO is the process of making changes to your law firm website and other related web pages like directory pages, Google My Business and social media pages to help the search engines recognize your site as a relevant resource for users searching for lawyers. When your site is considered relevant by the search engines, it will move up in search engine rankings.

Most people will never go beyond looking at the first page of the search engine results to find a lawyer, so you want your law firm to show up on page 1, preferably in the top 3 organic search positions.

The SEO for your Law Firm is a constantly moving target, which is why it is important to hire an SEO firm with experience in the legal field.  Unreal Web Marketing uses proven, comprehensive processes to improve your search engine rankings. To learn how our Legal SEO team can help your business grow through SEO, call (631) 743-9666 to speak with one of our legal SEO experts.

Why is UWM the Best?

When marketing your law firm, it is important for you to have an online presence with a mobile-friendly website that is also optimized for search engines such as Google, Yahoo! and Bing. Why? Because over 90% of consumers today use search engines to find businesses in their local areas, including people looking for a lawyer.

Search engine optimization (SEO) is critical for the growth of your law firm. Legal SEO is the process of making changes to your law firm website and other related web pages like directory pages, Google My Business and social media pages to help the search engines recognize your site as a relevant resource for users searching for lawyers. When your site is considered relevant by the search engines, it will move up in search engine rankings.

Most people will never go beyond looking at the first page of the search engine results to find a lawyer, so you want your law firm to show up on page 1, preferably in the top 3 organic search positions.

Unreal Web Marketing uses proven, comprehensive processes to improve your search engine rankings. To learn how our Legal SEO team can help your business grow through SEO, call (631) 743-9666 to speak with one of our legal SEO experts.

2,965

Clients Served

$3 Billion

in Revenue Generated From Search for Clients

SEO Experts with
 24 Years 
of Experience

30 Million

SEO Page One Rankings Acquired

Google & Bing

Premier Partner

Successfully Servicing Businesses Online Since 1997

I hired UnReal Web Marketing 5 Years ago for our SEO. David and his team helped us get better Google local rankings and until this day, we are still showing on the top listings for the keywords we purchased. This company also developed 3 websites for us and they have done an “unreal” job.

Joey Zee

Unreal designed and optimized our site to achieve better rankings and increase our conversion ratios.Our rankings have improved dramatically. I did not realize how important it is to hire a company that knows SEO to develop your site.

Douglas Vairo

We were undertaking a large redevelopment of our website and noticed a dramatic change in traffic as a result, so we got in touch with David Montalvo from UnReal Web for a complete website site SEO audit and report to ensure our online visibility didn’t suffer.
The Unreal staff had no issues getting to know not only our business, but our industry as well. We’ve since implemented a number of changes as a direct result of the report. I would happily recommend Unreal Web. Their knowledge, efficiency and transparency were welcoming traits to work with.

Kitchen Monkey

SEO Packages for Law Firms

All Features

Site Audit 
Keyword Research  10 search terms 25 search terms 50 search terms
Keyword Optimization  3 keywords 7 keywords 15 keywords
Internal Link Development  25 contextual links 35 contextual links 50 contextual links
Backlink Implementation  5 external links 10 external links 15 external links
Speed Optimization 
Content Development  1 press release (annually) 2 press releases (annually) 3 press releases (annually)
Content Optimization  up to 4 pages up to 10 pages up to 20 pages
Local SEO Development 20 submissions 40 submissions 60 submissions
Social Advertising  N/A 20K  monthly impressions 50K  monthly impressions
Image Optimization  20 images 40 images 60 images
Meta Tags & Descriptions  10 25 50
Google Analytics Tracking Setup 
Report Package 
Pricing $1,999/month Custom Quote Custom Quote

Want Affordable Pricing With Exceptional Results?

Why Your Law Firm Shouldn’t Overlook SEO

When you prepared for your career as an attorney, the hours you invested on the mock trial team allowed you to develop the ability to argue persuasively.

Did improving your public speaking skills not play a crucial part in your success? Did you not grind through speech and debate class?

To be successful, it took a well-planned course of action to build a name for yourself in the legal profession. You had to gain trust. You fought tooth and nail to build your clientele. After all, your reputation wasn’t built in a day.

So, does your firm’s website reflect the hard work you’ve put into becoming a great lawyer? If the answer didn’t come to you immediately, then it is time to invest in website optimization.

It’s simple. Search engine optimization (SEO) boosts internet traffic to your website directly from search engines. When a potential client needs legal help, he searches “best lawyer in town” on his smartphone. If your law firm doesn’t maintain a strong foothold online, the client schedules a meeting with one of your competitors instead.

If you lost one potential client, then you will surely lose more. This trend leads to a decrease in revenue, and ultimately, impacts the longevity of your esteemed law firm. 

96 % of people seeking legal advice use a search engine.

74% of people visit a law firm’s website to take action.

Closed

Here's How SEO Works for Your Law Firm

If you want to attract more clients and increase revenue, your law firm needs better visibility online. The best way of achieving greater visibility is by ranking higher on search engines.

It’s simple: if your law firm isn’t first, it’s last.

Because potential clients are actively searching for legal help on the internet, you need to invest in an SEO program to win a page one ranking every time.

Even if your law firm is already on popular platforms like Instagram, Facebook, and LinkedIn, it’s worth noting that SEO drives 1000% more traffic than social media.

Investing in SEO is your clearest path to becoming the most popular law firm within your community.

According to Think with Google, 30% of all mobile searches are related to location, and 76% of people who search on smartphones are looking to visit a nearby business within a day.

Optimizing Your Firm's Website is Great for Visibility and Your Reputation

You carry a good relationship with your clients, and your page ranking should reflect that. Potential clients are not only searching for legal advice but also trustworthy firms to represent them in a court of law. To potential clients, a page one ranking on search engines is a sign of trustworthiness. Do you want to build confidence in the public’s perception of your law firm? Then consider investing in an SEO strategy.

Why? When people feel that a search engine trusts your firm, they will confidently reciprocate that feeling. The higher you rank, the more credible you appear. SEO is crucial to your office maintaining a positive image online, and a second search page ranking can shrink your reputation.

As a trustworthy law firm, you strive to ensure that your clients feel certain of their decision to go with your law firm. And sure, reviews are important and factor heavily into your search page ranking. 85% of consumers trust online reviews as much as personal recommendations. You wouldn’t want to diminish the hard work you and your team put in to earn a five-star rating online by not optimizing your website and reserving the first-page rank.

You're Investing in the Longevity of Your Firm

Over half of all website traffic is driven by organic search.

The outcome of an effective SEO strategy is increased traffic going straight to your website. How does this strategy work? The primary focus of website optimization is creating content with keyword-related title tags.

For example, if a potential client looks up “divorce attorneys” on Google, this short tail keyword will generate a first page with the most relevant websites at the top. The most relevant websites produce the greatest amount of optimized content with matching keywords and backlinks on their web page.

Keywords like “DUI defense,” “personal injury,” and “lawsuit” are more competitive because of their search volume. The use of long-tail keywords such as “I broke my leg at work, can I sue my employer?” is a common SEO strategy. Long-tail keywords are cost-effective because they are less competitive, and your business can capitalize on that one fact alone.

Here’s a hypothetical example. A potential client searches, “divorce attorneys in Long Island.”

If your website promotes optimized content, it is more likely to see higher click-through rates because the question is more specific. When performed effectively, these methods increase web traffic funneled through your website.

Although pay-per-click (PPC) is a valuable tool in digital marketing because it targets users who are ready to purchase your services, SEO is a more cost-effective method because organic search generates your site traffic. Consider that the first five organic results account for 67% of all the clicks, meaning potential clients don’t bother scrolling past the first results page. Optimizing your content means you’re earning potential will skyrocket.

Why Go With SEO?

The best way to increase revenue is to rank first on Google searches. Potential clients are doing a tremendous amount of online research before they ever reach out to you for legal advice. If your law firm isn’t listed on the first page of keyword searches, then you’re falling behind the competition. Implementing a systematic search engine optimization (SEO) program solidifies your reputation within the community, increases traffic, and builds better visibility and credibility for your firm.

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