1) Photos speak a thousand words.
This means if you can get beautiful photos of your products and services, then you will be able to present your offerings in the best light possible.
The right image appeals to everyone, including shoppers who may just be looking for something and not necessarily wanting to buy at that time. Good photos of your products and services could make all the difference. They determine whether a shopper will stay or move on to the next good e-commerce website.
Again, you don’t have to hire a professional photographer to do this for you. All you need is a little bit of your time to capture photos that will insight your audience to look into your products.
You should capture photos of what you’re selling from a high level of view, close up detailed shot, as well as photos from multiple angles. You want to give the online shopper a complete look of what you’re offering since they are shopping over the web, and the experience is different from that of walking into a physical store.
2) Merchandize Your Products & Services
Merchandizing affects your sales in a positive way. It’s helpful as it enhances the overall experience of the shopper on your site. Therefore, you should always group your products and services according to how they are often used, as well as items that are frequently bought together with each product.
For example, if you offer clothing, then shoes and sandals should be grouped together, separate from pants and shirts. This way, you’ll enrich a shopper’s experience, thus making their work easier.
Also, ensure that each product and service has descriptive information within eye level. In other words, don’t make them dig or try searching for information about what they want to buy.
3) Make Your E-commerce Navigation-friendly
Good navigation means users will find browsing your site a breeze, plus search engines will have an easy time understanding the structure of your site.
Good navigation means visitors can easily find whatever they are looking for, and they can even see related categories of products or services they are shopping for. Amid all this, ensure that the interface is so user-friendly that users can take different actions with a strong call to action.
This calls for a sitemap in order for search engines to understand your site better. Sitemap and navigation is all about visibility, and these are elements that search engines take into consideration when ranking sites.
Just organize your site into different category levels, then from there, break it down into sub-categories under the relevant category of products and services.
4) Customer Service
Customers love where they are treated with dignity, or where they feel their time wasn’t taken fore granted. Furthermore, beating competition these days is hard, and so banking on the seemingly little things such as world class customer service can help you emerge the winner.
To ensure that you offer world class customer service, make sure your site has improved usability, and that customers are guided, step-by-step, throughout the entire sales funnel.
You should be able to provide 24/7 email, phone or chat service for them to feel good. You can use chat services like LivePerson or even BoldChat to communicate with them throughout every step of their shopping process.
You need to offer support before, during and after shopping. This way, your customers will have more information about you, so they’ll be inspired to come back.
5) Optimize Your E-commerce Site for Search Engines
Optimizing your site for search engine visibility is a process that will drive in more traffic for you. The only way to achieve this is by ensuring that your site structure is user-friendly, and that you are consistently creating fresh content for your blog. In addition to this, you should make sure that your pages are correctly named with titles and descriptions that have keywords easy for the user and search engines to understand.
An example would be a site that sells running shoes. The site owner would want tor rank on Google for anything related to running shoes.
The key is to create fresh content for their audience. If they write about the latest running shoes in the industry, they’ll improve their visibility in the search engines, and also educate their audience as well.
6) Pay per Click Advertising and Search Engine Optimization
Pay per click advertising (PPC) is very similar to search engine optimization. The only difference is that you are paying for the ads on search engines as opposed to ranking through organic results.
If you are an advertiser, you can specify a group of keywords and pay for them. When a user searches for those keywords or even related phrases, your ads will appear at the top, in a box highlighted using a brown/yellow background (when using Google).
Many companies use PPC as a complement to their SEO efforts since PPC returns results in a shorter term period, compared to SEO. You see, SEO could be compared to an oven that heats up too slowly and takes a while to lose heat. On the other hand, PPC could be compared to a microwave that heats up too quickly and cools down too quickly.
So when you use PPC, your ads will show up quickly and fade off quickly when the campaign comes to an end. This means you’ll lose all the ranking for particular keywords you had paid for. Therefore, you need to decide how you’ll balance between SEO and PPC.
7) Use Social Media
Social media offers you the best opportunity to share quality content with your audience as well as engaging them. However, it might take too much of your effort when it comes to the number of channels you must pay attention to, and also how to use them properly.
So if you’re going to use social media and you want an easy time, focus on these 3 elements: Promotion, customer support and measurement.
You could use popular networks like Facebook, LinkedIn or Twitter to share your best content a few times a week. You can also use social media to answer questions your customers may have. By doing this, you are also listening and interacting with them.
Lastly, you want to measure your efforts to see what’s working and what’s not working.
8) Build a list through Email Marketing
You want to offer your visitors and existing customers something special to entice them to sign up. Offer them deals, discounts, or even exclusive specials in their mail boxes. Don’t forget to incorporate a variety of messaging in your emails to ensure a wide range of offerings i.e. promotions, products, news updates, content and so much more.
Building an email list will mostly convert subscribers into buyers. And when you communicate with them directly through their mail box, it builds a strong relationship, thus you have the power to retain them for a long term period.
9) Learn A/B Testing
A/B testing is described as the process of testing two versions of the same page of your site to determine which features are more appealing to users.
Therefore, it’s in your best interest to frequently test your home page, landing page, and other features as well – just to see which ones get the most clicks, which ones are converting and also which ones are leading customers to make it through the entire sales funnel.
Test one variable at a time, while keeping everything else consistent. Once you get hold of one feature, look for any sign of success. Most people test click-through rates or conversion. But the rule of the thumb is always to stick to one metric when testing. Realize that the purpose of A/B testing is to analyze your site and build it around the behavioral pattern of the user.
10) Use the Right Copy
Your website should use a copy that reflects your company’s voice in general. It should also encourage your customers to take some action.
You see, a highly converting copy will reflect the voice and tone of your brand, highlight features and benefits of your content and offering. At the same time, it encourages the user to take action.
To make it with the right copy, ensure that the tone reflects in your product pages, landing page, social media updates, email messages, and just about anywhere else you interact with your audience.
You can use A/B testing to determine which copy works best with users on your website. You can also use social media to test a copy since you can gain insights into the level of engagement, and also which content does best with or without a copy. Finally, ask yourself whether or not the copy you’re using is offering some value to your customers.