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SEO FAQ : Top 15 Frequently Asked SEO

SEO FAQ : Top 15 Frequently Asked SEO

Some of the most commonly asked questions surrounding SEO are: What is it? How can I use it to my advantage? Is there a way for me to learn about this without feeling lost in jargon and technical terms? Who should be managing my website’s SEO campaign, myself or an agency with experience in the field. The main takeaway from these FAQs is that if you want your business not only visible on search engines but successful as well, now might just be the time to start exploring how best SEO may work for you!

Find out the answers to the Internet’s most popular SEO questions by clicking a link below:

What Does SEO Stand for?


SEO is the acronym for Search Engine Optimization, a digital marketing practice focused on improving a website’s organic search ranking in order to attract more web traffic. SEO is often incorporated into a comprehensive marketing plan and is aimed at increasing both the number and the quality of visitors to a particular website by optimizing the website for search engine algorithms. Contrary to advertising or other traffic driving mechanisms, SEO focuses only on driving unpaid or organic traffic.

What is SEO?


Search engine optimization, commonly referred to as SEO is a method for increasing your website’s organic ranking across various search engines and receiving an increase in the quality of traffic you receive. While there are many paid techniques companies use to drive traffic, SEO relies on employing natural tactics that will help secure higher placement on a site’s results page. An integral tactic for any marketing plan would be seeking out someone who knows all about online marketing strategies: professionals with years of experience in developing successful campaigns!

Search Engine Optimization (SEO) has become increasingly important because it allows webmasters access spots high up  in Google’s rankings where consumers spend more time browsing their pages than they do lower down below them – which increases engagement rates by leaps and bounds.

There are a number of standard techniques that need to be employed when it comes to creating the ultimate SEO strategy. These range from content creation and keyword optimization, all the way through voice search, link building, cross channel integration and more! Measuring how these relate to each other is essential for companies looking to roll out their SEO campaigns in an organized manner.

Watch Our SEO Tips for 2021 Video

seo faq tip video

What Are the Benefits of SEO?


Organic search is important for businesses because people turn to the web for everything from research to purchasing. With a properly executed SEO campaign, there are many benefits such as:


Sales Leads: Leads generated from search have the highest probability to convert because they are actively searching for the solutions you provide.

Market Share: Organizations are now measured by their organic position within the search engines. If you are on Page One, you’re viewed as the leader in your space.

Brand Equity: When your domain appears organically on page one and ahead of your competition it produces significant brand equity and trust worldwide for your brand as a market leader.

Results: Our SEO team has years of successful experience generating tangible and trackable results for clients of all sizes and markets served.

Revenue: Typical return on investment for our SEO clients is 200%.

What Are the Pillars of SEO?


SEO has four main pillars – Technical, On-page, Off-page, and Content SEO. By breaking down SEO into these four sections it’s easier to get a handle on the breadth of work required to optimize a website for search engine algorithms.


Technical SEO: Technical SEO is the optimization of a website’s technical aspects to ease the work of crawlers and thus improve a website’s organic search ranking. This might include the organization of content, indexing or the creation of a site map, and other metadata optimization.

Technical SEO is the optimization of a website’s technical aspects to ease the work of crawlers and thus improve a website’s organic search ranking. This might include, website speed, code execution time, server optimization, CDN implementation, sitemap creation, JSON schema implementation, First Contentful Paint (FCP) and other technical elements.

On-Page SEO: On page SEO refers to the optimization of the content structure on your website. While it has a bit of crossover with technical SEO, on-page SEO more specifically refers to the organization of each individual page – from correctly using headers and tagging images, to choosing quality titles and relevant HTML tags.

Keyword count and hyperlinks on a page are also a must for a successful On-Page SEO structure.

Off-Page SEO: Off-page SEO is often known as link building or authority building. Using relevant links on your website that connect you to other reliable content across the web can help you build your content authority and improve your organic search rankings – even better is getting high quality web pages to link back to you.

Content: In SEO, quality content matters. While consistent use of keywords used to be one of the most important SEO elements, these days readability and the quality of the content provided is actually more important than a specific keyword phrase. By providing valuable content to your readers, you are not only improving your relationship with your clients, but also increasing the organic search ranking of your site by answering important queries in a succinct and readable manner.

seo link building strategies

What is Domain Authority?


Domain authority is a website’s ability to rank on a search engine results page. It is a rating of 0-100 that predicts how likely a website is to rank in a search compared to its competitors. Having a domain ranking between 40 – 50 is considered average, 50  to 60 is good and over 60 is excellent. Search engines do not actually use domain authority when they determine results rankings, however it’s a good way to measure your progress when you’re working on improving your SEO in a certain topic area.

search engine ranking factors

How Do Search Engines Work?


Search engines work by crawling through hundreds of billions of pages to find any that match the search term. These web crawlers are commonly referred to as “search engine bots” or spiders.” The process is fairly complicated, but it’s basically an automated way for people like you and me to find relevant information online. A search engine navigates this billion-page maze by downloading webpages and following links on these pages in order to discover new ones.

With search engines being the go-to for many people when it comes to information, and with most of your customers likely doing some research on their own before contacting you or making a purchase decision, understanding how search engine algorithms work can be crucial.

The key is getting visibility so that you show up in SERPs (Search Engine Results Page).  There are different ways this happens: You could use SEO techniques like keyword optimization and link building; get listed as an expert on industry sites through directory listings by linking back to your website; share content where others will find it via social media channels such as Facebook, LinkedIn and Twitter – all these possibilities help increase site traffic from natural sources which should lead to higher rankings over time.

How Are Websites Ranked in Search Engines?


No matter how hard they try, no one can overthrow the Google search engine as it’s all-powerful ruler. If you want to succeed in the SEO game then understanding what kind of rules are set by this almighty algorithm is imperative. In a nutshell: The rankings and results seen on Google searches rely strongly on their protocol with its algorithmic operation which means that if your site doesn’t rank well for certain keywords or phrases, there could be an issue within your content strategy.

Google uses a complex and ever-evolving algorithm to help users find the best, most relevant answers. When you type in a question into Google’s search engine, it will scan through web pages that contain your keywords before ranking them according to factors like relevance or popularity. What results is an organized list of information on everything from how many ounces are in one cup when measuring flour all the way up to who won Super Bowl XLIX.

You can find out more about Google’s ranking factors here.

seo ppc differences 2021

What is the Difference Between SEO and PPC?


SEO (search engine optimization) and PPC (pay-per-click) are two unique digital marketing strategies that work together in unison to create an ultimate SEM, or search engine marketing strategy. While SEO aims to improve your organic search ranking and overall visibility through content strategy, Google PPC allows for a company to bid on advertising space at the top of the search results page. SEO is free, while PPC is paid. Both however, take a certain amount of investment and knowledge about the best tactics to use and Google algorithms. But if employed correctly, both can provide you with favorable results.

Why Can’t I Just Buy Ads and Skip SEO


In theory, you could just buy adds and skip SEO… but it would be an incomplete marketing strategy and your search rankings – and thus the traffic to your website – would suffer. You should think of SEO and PPC as a team. They work together to ensure that your website is in the top rankings, so you get more traffic while spending less money on advertising.

The strategy behind search engine optimization (SEO) and paid search marketing (PPC), might seem like two very different things but they are actually partners who depend on each other for success – when it comes to driving web traffic at least.

does website need seo

Does My Website Need SEO?


Businesses should definitely invest in SEO if they want to be successful online. Many business owners are unaware of the importance of this strategy, and it’s one that should not be overlooked or given less priority than other tasks.

To ensure you are successful online, it may be time to enlist the help of an SEO firm. With this team’s expertise in search engine optimization (SEO), they will know how to increase your website ranking so that potential customers can more easily find what they need from your business. When your website is fully optimized for search engines, it will rank highly in search results—and when it is not, your business might end up on page 29 of the results.

To be visible and rank well in search engine results, you need a dynamic SEO program. This involves making sure your site is updated with fresh content on at least an ongoing basis to maintain high rankings that will generate the best long-term ROI for your business.

How Long Does SEO Take?


SEO is a longer term investment, with exponential results. Making the big technical, on-page and content changes can be completed in a short time, but it takes a longer time for crawlers to notice the changes and those changes to percolate. As you continue to refine your SEO strategy, with link and authority building, other websites (and the rest of the internet) will begin take notice. As long as you keep up your content game, traffic growth can truly be exponential, and SEO can eventually become one of your biggest traffic drivers- if not your biggest overall.  Quality SEO should show results within a 6 – to 12-month period. Results are defined as a measurable increase in traffic that generates leads or conversions.

best seo company

How Much Does SEO Cost?


The costs of hiring an SEO firm in 2021 varies from $1,000 to $4,500 monthly depending on the size and needs of your business. Some projects may only require a one-time fee while others will need ongoing services over an extended period. The benefits outweigh any initial investment as investing in SEO can lead to more sales and higher ROI for businesses looking to grow their visibility online.

What Does an SEO Company Do?


SEO firms helps organizations appear at the top of the search engine rankings for certain topics, keywords, or keyword phrases. Most SEO companies begin by assessing a company’s current search ranking, their online assets and website layout, and then creating a customized SEO strategy for said company. SEO requires constant monitoring, so it is important to work with a reputable SEO company to ensure that your SEO strategy is working to keep you ahead of your competitors on the search page and that your website is optimized and updated for Google algorithms.

It’s hard enough running your own successful company; but how do you get people interested? Traditional advertising isn’t as effective anymore so many businesses choose instead to invest money into an online campaign. The SEO experts at Unreal Web Marketing will develop a custom SEO package perfectly suited to your business’ needs.

How to use SEO to Generate High Quality B2B Leads

How to use SEO to Generate High Quality B2B Leads

SEO is an important and powerful tool for B2B marketers. But many businesses do not know where to start when it comes to SEO. It’s time to get on the ground floor with SEO in order to make sure that you’re maximizing all avenues for B2B lead generation. If you’re a B2B marketer, it is key to boost traffic and conversions from organic sources like online searches.

Today, many consumers and business professionals prefer to research about products and services on their own before contacting a company or making a purchase decision. The good news: relevant and compelling content marketing helps brands rank higher in search engine results pages which means more traffic and leads – 67% better than those who don’t blog at all. That’s why it’s import to start your company’s B2B SEO today.

In the B2B realm, many of your competitors are still hesitant to use SEO

While it is true that the competition and marketing success of consumer brands are at an all-time high online, many business-to-business (B2B) keyword terms are still underutilized by B2B companies. The hesitation from businesses stems largely from misconceptions about what they think will work or how much time it takes to see results. However, once these fears are overcome there can be tremendous gains made through optimizing content for search engines. Not only does optimization create brand awareness it also helps generate leads!

Keywords and Content

How can you check if your website is currently ranking for keywords in your industry? The first thing you should do to find search result rankings is make sure that the playing field on Google is level. Start by examining a depersonalized view of the keyword, which strips any pre-existing bias you might have in your personal history with it. This creates an unbiased search where you can analyze how people are interacting with that content online.

After you have completed a depersonalized search, begin to research where your website shows up on relevant search queries in comparison to your competitors. The ability to answer your prospects’ and customers’ common questions online is a huge opportunity for any brand. By doing so, you can make yourself authoritative on the subject of whatever question they have asked. It doesn’t matter if it’s about what product has certain features or why their favorite type of sports team stinks–if you are an expert in that area then people will turn to you before anyone else when looking up answers.


seo for b2b companies


SEO is a valuable tool to help increase the reach of your B2B content

Content is your best chance to build trust and confidence with buyers. Content for B2B specifically gives them the assurance that you are knowledgeable, competent, and trustworthy in their eyes.

It is easy to get lost in the crowd without combining content creation with SEO. Combining these two aspects of marketing can take your business from average to something special, as it will ensure that every asset you create has a larger reach and more value than before.

Thinks to factor in when beginning your content optimization are:

Creating the right content: You need to know who your audience is before you can create the right content for them. For instance, a CIO will be more interested in the tech specs of a product while a CIO may want more information about pricing and product update costs.

Determining Keywords: The decision of what keywords to input when searching is dependent upon the level at which users are looking. Initial searches may require very broad terms, such as “paper companies in Pennsylvania” while other searchers will know precisely what they want and search accordingly with more specific words like “paper companies in Pennsylvania who make 80lb linen white stock.”

Search Intent: Google’s algorithms are now so advanced that keywords alone will not do the trick. Content creators need to consider who their audience is and what they want from a search engine before crafting content, because different audiences require very specific information presented in unique ways.

Keep in mind that there are as many different types of decision makers out there and each one has their own interests.


b2b mobile seo


Always Consider Mobile When Creating B2B Content

The way we market our products has changed dramatically over the years. More and more, consumers are reaching for their phones to complete almost every task: from reading emails at work, ordering groceries online when they’re hungry on a Friday night, or even looking up directions while driving down unfamiliar streets.

While many business professionals work on a desktop at work, they still use smartphones and tablets — especially after work. Without optimizing your website’s design and content layout for different screen sizes, you may miss out on potential purchasers who research products off-hours.


It’s Never To Late to Start Using SEO

The best time to start focusing on B2B SEO is now. In this era of content marketing, you need a complete strategy if you want to make sure you are getting your market share and capturing and converting leads online.  Search engine optimization will help you achieve those goals. If you need help with your SEO program, please take a look at our SEO Packages.


Related SEO Articles

What Does an SEO Firm Do?

What Does an SEO Firm Do?

If you are starting a new business, struggling to boost your existing business, or simply feel as though you are not getting sufficient return for the money spent on your business website, it may be time to get an SEO firm involved to ensure online success. When your website is fully optimized for search engines, it will rank highly in search results—and when it is not, your business might end up on page 29 of the results.

This would mean few if any, searchers would ever see your website. Optimum visibility in search engine rankings requires exceptional SEO, which involves persistent content marketing and ongoing updates to your site. SEO will give you the very best long-term return on investment, but you will need a dynamic SEO program to earn and maintain these stellar rankings. So, exactly what does an SEO firm do?


How Does an SEO Company Help Your Business Rank High in Searches?

There are four main components to SEO. The first is creating a user-friendly website structure. The second is creating content with relevant keywords. The third is building high-quality external and internal links. And the fourth is analyzing the results and adjusting the website’s SEO accordingly. This is the short answer to “What does an SEO firm do?” In reality, it goes much, much deeper.

There is a significant level of research that goes into a good SEO program, identifying facts and information about your unique business, then translating that into keywords and themes that will help those searching for a business like yours or products like yours to find your website. Many years ago, we heard “content is king,” and that has not changed. If anything, content is even more important now than ever, and longer content that is meaningful and genuinely interesting to your potential customers is essential.

Even the best SEO program is not a “one and done” or “set it and forget it.” SEO campaigns must be fine-tuned over time, and optimized to ensure it is reaching search engines, potential clients, and current clients. An SEO’s firm ultimate goal is to improve your search rankings, ensuring you are found, then ensuring that after users find you, they do not “bounce” to another site due to deficiencies on your website. Let’s delve a little deeper into what an SEO firm can do for you.


Research, Audit, Analysis

Your business and the website for your business are as unique as you are. Your industry, your products, your services, your locale—these are all factors that will determine what type of SEO program you need. Your SEO firm’s goal will be to solve any existing problems and overcome any challenges that may be present. The initial research will include:

  • Identifying keywords for your specific industry and goals. Your SEO firm will find the keywords that will produce the very best results for your business once you have moved up in the search engine rankings. Your best keywords will be those that searchers are likely to type in—yet are not already heavily saturated by your competition. While it must be relevant to your business and must be words your users would type in to find you, using keywords that your competitors have heavily targeted will not get you any closer to your goals.
  • Your website will be audited for internal linking, title tags, content, meta description tags, internal linking, load speed, and URL structure.
  • If you’ve had a website for a while, your site’s past performance will be an important part of the initial research, showing opportunities for improvement. Google Analytics is generally used for this initial analysis.
  • Your current links will require an analysis to determine whether cleaning up spammy links is necessary.

What Comes Next?

Once the initial analysis is complete, it may be determined that you need a website redesign. This would be necessary for sites that are outdated, have low conversion levels, poor code, or when it is determined that the cost of fixing everything would be more than starting from scratch. If you do not need a redesign, the next steps could include:

  • Overhaul of the code on your website to make it more SEO-friendly. The extent of a code overhaul can range from minor cleanup to an entire code replacement, while keeping the existing design.
  • If your website’s analysis reveals low-quality, harmful links, then your SEO firm will remove these links, disavowing any backlinks that cannot be properly removed.
  • Building links is an ongoing process, rather than a one-time service—it is something that is ongoing in nature and virtually never ends since, in order for Google to continue to find your website relevant, it must be fed a constant stream of fresh links.
  • Competitors must also be continuously monitored to see what’s working best and to get inspiration for your site.
  • Content creation and content marketing are a vital part of what your SEO firm will do. There will, of course, be an overlap between link building and content creation (building links is often done by creating content that attracts links). If you are wondering what content marketing is, if you create content as a part of your marketing activities, then you are engaged in content marketing. More specifically, using videos, infographics, blog posts, and articles are all components of content creation and marketing that will drive links and traffic to your website. While blogging is a part of content creation and marketing, it deserves to be highlighted on its own and must be a solid part of your expansion or refining of existing website content.

seo analysis

Ongoing Analysis of Your SEO

Your SEO firm will constantly be analyzing the results of your SEO program to ensure they are working as they should. The activities and insights gained will show where improvements need to be made, and the results of these insights will be passed from your SEO firm to you. The reports you receive may include how many visitors your site has and where they are from when they visited, and, if they bounced, the likeliest reason. Your rankings will be passed along, with explanations, when necessary. The best analysis will include not only reports generated through automation but commentary from your SEO firm.

How Unreal Web Marketing Can Help with Your SEO

At Unreal Web Marketing, we understand that leads generated from searches have the highest probability to convert because they are actively searching for the solutions you provide. We have years of successful SEO experience, generating tangible and trackable results for clients of all sizes and markets served. The typical return on investment for our SEO clients is about 200%. Contact Unreal Web Marketing today for the best SEO for your website.

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Nine SEO Trends for 2021

Nine SEO Trends for 2021

While 2020 was busy throwing curveballs, it was also opening up a unique opportunity for companies to adjust their business plans and experiment with innovative marketing. One of the most well-known yet constantly evolving marketing strategies is SEO, and in 2021 it has definitely evolved to a new level. Here are the top nine SEO trends to optimize for in 2021:


AI Takes Center Stage

This year Google’s search AI called RankBrain is poised to take center stage, and your SEO strategy had better be ready.

RankBrain is, most simply put, an AI that looks for intent. What did the user intend when they typed “the best place for Chinese” into the search bar? Did they mean the best place for Chinese people to live or the best place to grab some Chinese food near me?

Looking for intent, rather than relying too heavily on keywords, means that in 2021 SEO factors such as time spent on a page, click-through rates, readability, and other items that ultimately contribute to a website’s quality and trustability will be held in much higher regard.


voice search optimization


Thanks to smartphone AIs like Siri and in-home smart speakers, voice search has finally been widely adopted, and it’s now becoming central to SEO strategy. To optimize for voice search, adjust your thinking towards phrases used in everyday speech. Someone might type “best hotels Portugal,” but they’re more likely to say, “what are the best hotels in Portugal?” Longer, more natural-sounding search phrases are better poised to succeed in voice search SEO.


Reputation is Key

Have you ever heard of the EAT principle? It stands for “Expertise, Authoritativeness, and Trustworthiness,” and it represents the key factors used to judge if a website is reputable or not – and thus if it will rank. Ensuring that your website provides quality content is essential to stand up to this principle, as is linking to and from reputable websites.


So is Mobile-Friendliness

Since 2019, Google has been using mobile-first indexing. That means that the algorithm looks first at the mobile version of your site rather than the web one when indexing. It’s high time to make sure that your mobile site is truly up to par. Check the Google Search Console or Google’s mobile-friendly test to see where you stand and what you need to work on.


long form content


Long-Form Content Does Rank

Content with more than 3,000 words reputably gets more traffic and more shares than its average 1,000-word counterpart. This translates into higher ranked content – as long as you don’t let quality suffer. Providing users with shareable yet still engaging information means your business will want to invest more in quality web-writing than it may have in previous years.

Be sure to organize the content logically – both for human readers and crawler-bots. Employ subheadings in logical places, link to relevant, authoritative sources, and avoid plagiarism at all costs. Make sure to use natural language and one new aspect of SEO that’s particularly important in 2021: Semantics.


Semantics Matter

SEO used to be all about primary keywords. Now, with intent on Google’s mind, secondary keywords and semantic search optimization are quickly gaining prominence. The more logical and relevant information that you can provide that truly addresses the question your content is designed to answer – while remaining natural and readable – the better.


Featured snippets, rolled out in 2017, show a short paragraph of information, often structured as the response to a question, right at the top of the SERP. Snippets are very brief, and if you get them right, they’re a sort of short-cut for getting first page results. If you’re aiming for snippets, make sure to tailor your content towards concise, easily-liftable answers to relevant keyword questions.


image and video optimization


Optimize Images

The proper labeling of images has always been key to SEO; however, with Google’s plans coming to a head, image labeling is more critical than ever. Optimize your images – use high quality, relevant images that are correctly labeled on the file name, alt text, and tags to ensure the crawlers can correctly classify them.


Include Video

Video isn’t for everyone, but if it’s the main medium for your target market, then you should be doing it and doing it well. Optimize the name of your video channel and its description. Tag relevant keywords. Beyond actually creating videos worth sharing, organizing content is the key to ranking in video search results.

Although most companies took a financial hit last year, many are already back on the up-and-up and ready to thrive. Revving up your SEO strategy this year will ensure that in 2021, your company will be climbing back up the rankings, right to the top.


Hire an Experienced SEO Firm with a Proven Track Record

To ensure you are making none of these SEO mistakes, UnReal Web Marketing has a systematic search engine optimization program that generates page one rankings every time. Our SEO program has been proven time and time again; our holistic approach integrates research, design, content, structure, links, UX, and analytics. Contact us today for a free health check and ranking report.


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20 Biggest SEO Mistakes to Avoid

20 Biggest SEO Mistakes to Avoid

SEO is a critical piece of today’s marketing budget. In fact, the SEO Market has reached $80 billion annually in spending and will continue to grow as a significant revenue channel.

With the breakneck speed of technology, changes and adjustments often occur in how SEO works. Perhaps one of the most significant announcements regarding SEO changes from Google centers around the Page Experience Update.

The Page Experience Update is based on Core Web Vitals, which measure the speed and usability of a web page. It confirms that user experience will become an SEO ranking signal during 2021. SEO methods are continually evolving.

This is due to changes in consumer behavior and new developments in search engines. Preparing for the coming SEO changes is vital, as is determining what SEO mistakes you may be currently making. Take a look at your website to determine whether your site is making any of the following 20 SEO mistakes:


site not accessible

1. Your site is not easily accessible.

Accessibility is one of the top SEO mistakes out there—issues with indexation and accessibility account for a significant number of all SEO errors. To ensure accessibility, prioritize features like alt text, and prioritize accuracy above keyword density.

2. The “noindex” tag was not removed.

A noindex tag tells search engines not to index your page, meaning you could have the most comprehensive SEO around, and users would still be unable to find your page.

3. The content on your page is too short.

Yes, at one time, shorter was considered better, but today, content is getting much lengthier. Google and other search engines need a minimum of 300 words to work with—longer is even better. In fact, most pages that rank in the top ten have more than 2,000 words. This is not to say words should be added for no other reason than to make a word count, but thoroughly covering a topic is recommended.

4. Your content is long enough, but it’s not the content your audience wants.

When you create content only to rank for a specific keyword, but that content is not actually about your audience, you fail in your SEO objectives. When any of us type in a search query, if the results do not answer our needs, we will quickly go elsewhere. To rank for keywords, sometimes the quality of the content deteriorates, or there is an attempt to fit several topics within a single piece of content. While your content should have high-ranking keywords, even more, it must closely correspond to the needs of your target audience, answering their questions in a straightforward, thorough manner.

5. The content you are publishing is not original.

“Back in the day,” duplicating text was standard. However, today, such practices are penalized by search engines. Never copy content, never plagiarize content, and never duplicate content. Spinning old content into new is simply not worth the toll it can take on your rankings. Make sure your headlines are strong and match your content topic, ensuring the content provides answers and is relatable and engaging.

6. Your AMPs (Accelerated Mobile Pages) are not working correctly.

When you use AMPs, pages will load faster on mobile devices, making the page much more user-friendly. It is important that you not use JavaScript code or CSS stylesheets with AMP—they are not compatible. Also, make sure you remove outdated tags in the AMP document.

seo for target audience

7. You don’t have a good understanding of your target audience.

No matter what business you are in, if you don’t have a thorough understanding of your target audience, your SEO will fall flat because SEO is your customers’ voice. How do your customers behave in your specific market? And while you may have a particular understanding in your mind of how your products and services are defined, do your customers have the same understanding?

8. You’re flying blind without a solid SEO plan and roadmap.

Even if you happen to have a solid understanding of your clients and your audience, if you don’t have a solid SEO plan, then whatever you’re doing can come off as random. It is surprising to realize how many businesses lack a specific SEO strategy, which is crucial for success. Take a look at your site now, including the level of results you’re currently getting. Is it where you want it to be? Do you have specific goals? Do you understand your competition? Do you know what tools and platforms will help you meet your goals and help you with workflow?

9. You’re working with meta content that is not optimized.

Meta content or tags describe the contents of a page to search engines. Meta titles should not exceed 11 words, with a meta description of between 150-300 characters.

pages not being crawled

10. Your pages aren’t being crawled as they should.

This could be because your HTTP status code has an error.

11. Your headings are “off.”

Search engines see headings as a sign of relevance, plus they guide users with short attention spans through your content.

Don’t buy your links. Build them organically. Always ensure there are no broken links and use appropriate tools to help monitor the site’s links.

broken internal links

Consider your top-performing pages, then place links to them in your content. As with external links, audit your internal links often for broken links.

14. Your site is not mobile-friendly and/or is too slow.

Since more than half of all those who search the internet do so on mobile devices, your site must be mobile-friendly. If your site is too slow, your users will bounce and will not be back.

15. You are failing to utilize analytics properly.

If you’re not tracking your SEO progress, then there is no way to know if it’s working as it should.

choosing the right keywords

16. You’ve failed to choose the right keywords.

Always use a reputable keyword finder, and never use overly-generic short-tail keywords.

17. You are using the same keyword for more than one page.

When you do this, you are, in effect, stealing your own keywords, plus you are forcing your pages to compete against each other.

18. You are ignoring local SEO.

When you do this, you will not rank in your immediate region, meaning you will not connect with local customers. Utilizing local SEO is a must in 2021.

19. Your conversions are not being properly analyzed.

Conversion tracking tools can help you determine which parts of your content leads to conversions—when you fail to convert organically, you are almost certainly losing out on revenue.

20. There are pop-ups lurking on your pages.

Pop-ups are annoying, so use them with care. If you want to notify your visitors about an important event, ensure the pop-up only comes up once when your visitor first enters your site.


Hire an Experienced SEO Firm with a Proven Track Record

To ensure you are making none of these SEO mistakes, UnReal Web Marketing has a systematic search engine optimization program that generates page one rankings every time. Our SEO program has been proven time and time again; our holistic approach integrates research, design, content, structure, links, UX, and analytics. Contact us today for a free health check and ranking report.

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Major Marketing Trends for 2020 and Beyond

Major Marketing Trends for 2020 and Beyond

With so many changes happening at such a high speed in digital marketing, most organizations are finding it challenging to keep up. As 2020 fast approaches, there are a few trends that are set to take the digital marketing world by storm.

Live Stream with Your Audience

Live video, or video streaming, allows you to broadcast a live video feed to an online audience. It’s like a live newscast, except anyone can do it and the audience can comment and react in real-time. Although live videos started trending in 2017, many businesses have still not adopted this interactive marketing channel to communicate with their audience. But according to Markets and Markets, live streaming will be worth an astonishing $70.05 billion by 2021.

Several social media platforms including Facebook, Instagram, YouTube, and Periscope now offer live video. You can often comment and react to live videos as they’re streaming. For example, while using Facebook Live, you can tap various reaction emoticons that will cause smaller versions of the emoticons to float across the bottom of the video, giving everyone a sense of the audience’s reaction.

With live video, marketers have an exciting opportunity to tell their story and engage with real people in the same exact space, creating brand trust, one of the biggest factors in consumers’ purchasing decisions.

Get the Top Spot with Zero-Click Result

You’ve probably seen this new search trend on Google. When you search for a question, Google itself automatically provides you an answer to your search query in the form of a snippet from someone’s website. No clicking on or reading through websites required.

This search result is often referred to as Google Zero, or the zero-click result, and it’s the new aspiration for all websites out there.

How does it work? Imagine you type in a question in your search query, such as “What is the weather in Long Island?”  Before the Adwords results, and well before the organic search results, a box will pop up in which Google provides you with what they feel like is the best answer, lifted as a quote from some lucky website, in this case,

Why does it matter? According to Jumpshot, 62% of search results now include a Google Zero answer. That means more and more keywords are becoming less profitable, as Google is taking them over themselves.

How to get your answer chosen, however, is the new holy grail.

While the automatic snippet does come from a website that ranks somewhere on the first page of the search engine results, there’s still no clear understanding of how companies ought to be optimizing their content to get chosen for the Google Zero spot.

And, it’s one of the biggest open opportunities out there in digital marketing’s future. The brand that figures out how to optimize their SEO for Google Zero will have a huge competitive edge over all the others in their industry.

Advertise Through Smart speakers

One of the most interesting developments of late is the smart speaker or the little AI speakers that have begun to run our homes.

According to Edison Research, 43 million Americans own a smart speaker. This is 18% of the adult population, in just 2+ years of existence.

These speakers are managed by AIs that go by the names of Alexa, Siri or Google Home, depending on the maker, and are offering a new potential advertising outlet to savvy marketers.

While branded advertising on smart speakers started in 2017, well before the speaker’s itself hit their heyday, ads were few and far between. Now, smart speakers’ ads are better, less invasive and more customer-friendly.

One of the best ways to advertise on smart speakers is to make what’s called a “branded skill.” For example, if you tell Alexa “Ask Patrón for a cocktail recipe,” Alexa will respond with a diverse selection of possibilities, courtesy of the premium tequila maker. According to Digiday Patrón gets more than 6,000 queries a month for its Alexa skill – it’s a strategy that works.

Give Your Content a Voice

Another opportunity that comes along with the AI world is to think of your content not just in written form, but in spoken word as well.

According to Google, 20 percent of all Google search queries now take place through voice search. That doesn’t apply to just Smart Speaker queries, either. According to Thrive Analytics, 71% of all mobile users between the ages of 18 and 29 use voice assistants on their smartphones.

For example, you can add voice to your blog with a platform like Amazon Polly, a text-to-speech service which synthesizes speech that sounds like a human voice. Check out our blog posts to hear this in action.

If the trend continues, which it probably will, optimizing your content for voice search is going to be a new business necessity. There’s a lot of tips on how to do this, but the consensus boils down to making content more conversational in tone. Optimizing your content for spoken queries now will put you ahead of the game as voice searches begin to take over, bringing you well ahead of the competition.