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What You Need to Know About SEO & Web Design

What You Need to Know About SEO & Web Design

Marketers and entrepreneurs may have heard that SEO is important – but few are clear just how big a difference SEO makes in their business results. Consider these statistics:

  • 51% of traffic to a page is from an organic search result;
  • 40% of revenue can be captured through organic traffic;
  • 18% of local mobile searches result in a purchaseeach day.

If you haven’t considered how your page is optimized for both your customers and Google’s search algorithm, you’re missing out on a significant sales opportunity. Design elements of your page impact your customer’s experience as well as your marketing strategy. Here’s what you need to know about web design and optimization for first-page SERP this year.

SEO Basics

Before diving into the design elements of your page, it’s important to be up-to-date on the way Google and other search engines are analyzing and indexing your pages. Search engine algorithms are constantly evolving in their criteria for ranking search results. The basic process hasn’t changed; but, some elements – like mobile-friendliness – have become more important in recent months.

SEO Google Bot

First and foremost, crawlability is one of the most important SEO concepts related to website design. Crawlability has to do with how Google reads, or “crawls” your website. The search engine uses a crawler, an index, and an algorithm to rank search results. The crawler finds your website, scans the content and saves it to the index. The algorithm reads the information saved in the index to determine how important or relevant your site is to a user’s search query.

Arguably, crawlability is the most important element of your website. The information Google’s crawler picks up and indexes will directly impact how the search engine values your site. If the crawler misreads your page, has duplicate content, broken links or if your page blocks crawlers, you have no chance of showing up in the Search Engine Results Page (SERP). How can you make sure your page is crawlable?

There are many ways to improve your crawlability, but the main thing as you start to design the look and feel of your page is to ensure you’re allowing the bots to crawl your page at all. These things might be preventing Google from crawling your website:

Finally, before diving into design elements, it’s crucial to make sure your page is mobile-friendly.  In 2020, this is about more than just having a page that’s mobile-responsive. You need to build a page that loads quickly and doesn’t block CSS, JavaScript, or images. As experts at Moz argue, “Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away.” Make these technical adjustments before diving into the design of your page.

SEO and Web Design Tips

Designing for SEO

What exactly are Google’s crawlers looking for when they scan your webpage? In general, Google is trying to ensure your website contains unique content and a great user experience. The crawlers will attempt to read and catalog the information on your pages including text, images, navigation, videos & more. A crawler attempts to discern how easy it is for a search user to accomplish their mission; when your page ranks well for Google, your customers also benefit.

Start your design with your main navigation. Google Analytics can show you where a user goes when they enter your landing page. Learn about user behavior by clicking through your User Flow data and Heatmap to learn where people are converting – and where they’re dropping off. Once you understand how visitors engage with your pages, you can create a main navigation that helps someone find what they need quickly. Put links to your best-performing pages right in the main navigation menu.

SEO Friendly Website Structure

Next, consider what content you’re offering that’s unique and helps a customer learn the information necessary for completing a purchase. Make your website stand apart by creating high-quality content and you will surpass your competitors and encourage visitors to spend more time on your site.

Not only are you serving your customers by offering great content – you’re also improving your SERP result. More than 55% of marketing executives report that on-page content is the most effective SEO tactic. What does it mean for content to be high-quality? It means your webpage offers information that is:

  • Informative
  • More valuable than content on other sites
  • Credible
  • Distinct
  • Engaging

Content can include text, images, videos, infographics, and more. Don’t be shy about including different types of media in your website design. The overall goal of your content should be storytelling. As the experts at Yoast explain, “Storytelling is good for SEO because it will make your post nice to read. And, creating content that people like is exactly what Google wants. If you’re writing blog posts people enjoy reading, you’ll increase your chances to rank high in Google.”

CSS and SEO

Tips for better conversion architecture

A thoughtful main navigation menu and great content will start you off on the right foot toward better SEO rankings. The next step is considering your conversion architecture.

Conversion architecture refers to strategically using style and design elements on your site to encourage conversions. This can include typography, color, readability, and calls-to-action. Use headings and subheadings to make it easy for someone scrolling to find what they want. Keep your call-to-action buttons mobile-optimized so someone can tap the button easily. Use high-quality images that support the content and aren’t too big in file size; large files can slow down page speed, causing your audience to lose interest. Move customers through your funnel efficiently by giving them the information they need to go from one stage to the next with relatively little effort.

If you aren’t sure where you’re losing customers from your funnel, look to Google Analytics for deeper insight. Your analytics can show you where people enter your site, what they do once they get there, and where they exit without completing your desired action. From there, you can restructure the page to make it easy for someone to convert. For help in designing your website for great SEO results, get in touch with the experts at Unreal Marketing.

Reach Marketing announced that it has acquired UnReal Web Marketing

Reach Marketing announced that it has acquired UnReal Web Marketing

Pearl River, NY, April 3, 2019– Today, Reach Marketing announced that it has acquired UnReal Web Marketing’s award-winning search, social media, web design, and digital analytics business. UnReal Web Marketing will remain a separate company and help power the strategy and software behind Reach Marketing’s SEO, PPC, social media, User Experience (UX) and marketing automation programs.

Greg Grdodian, CEO at Reach Marketing said, “We’re very pleased to add UnReal Web Marketing to our corporate family. They’ve quickly become a respected provider, earning a stellar reputation as a leading specialist in local and national search solutions, including Search Engine Optimization, Pay Per Click, Social Media, Web Design and E-Commerce marketing.”

“Marketers’ singular pressing need today is for profitable growth using optimal technologies. We’re excited to offer clients our combined resources and value-added technologies backed by the strong management team we’ve built together,” says Wayne Roberts, Reach Marketing’s President.

Roberts added “Working with UnReal as it becomes part of Reach Marketing’s performance marketing agency will expand our mission critical services and help us deliver key search expertise and technologies to our customers worldwide.”

David Montalvo, UnReal Web Marketing’s original founder will continue as the company’s VP, Web Marketing Services to lead its next stage of growth. He stated, “I’m very impressed with Reach Marketing’s deep technology and management bench, and the deliberate steps it has taken to become a leader in enterprise-scale technology solutions. Our position in the marketplace coupled with massive growth within search and social provides a quick path to expand the business. I’m looking forward to working with their talented team to provide innovative search solutions to its customers and help them achieve greater success.”

The new company will be known as UnReal Web Marketing, a Reach Marketing Company.

For more information about Reach Marketing and the company’s full range of data enrichment, lead generation, email marketing, database architecture, SEO/PPC, web design and sales and marketing automation solutions, contact Greg Grdodian Greg.Grdodian@reachmarketing.com or call 1.855.TO-REACH.

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About Reach Marketing

Based in New York, Los Angeles and Miami, Reach Marketing ranks among the largest independent providers of customer data platforms, full-service email marketing, and search automation solutions helping to drive web and mobile traffic and engagement for leading brands worldwide.

Reach Marketing is a customer-driven, omni-channel marketing firm fueled by best-in-class technology supported by its proprietary MARKETING AI®. Reach Customer Data Platform solutions enable marketers to acquire and retain customers using effective digital marketing channels, improving user experience through web design and full-service email marketing, data enrichment assets, CRM, marketing automation and ROI analytics. Reach customers include leading brands in the E-Commerce, Health Care, Financial Services, Wholesale, High Tech, Training, and Media industries.

Reach Marketing and MARKETING AI are registered trademarks of Reach Marketing, LLC.

Why You Should Update Your Website On A Regular Basis

Why You Should Update Your Website On A Regular Basis

The importance of updating your website regularly cannot be overstated. Potential clients will be attracted to a site that is engaging and easily navigable .The three main elements that you need to concentrate on as you update your website are:

  • Website security
  • Fresh content
  • Website design

UPDATING THE SECURITY OF YOUR WEBSITE

SSL-Website-designIn today’s world, security ought to be one of the main priorities for any business, regardless of its size. Instances of hacking and infiltration of sensitive data have become all too common. When this happens to your business, customers may lose trust and move to your competitors because they may think that the breach will occur again.

Select a website platform that is secure

One major reason for websites getting hacked is building them on a platform and structure that is vulnerable. Besides being an easy platform to use, WordPress stands out as one of the most secure platforms for any business site . It gets regular updates and redesigning your site is fairly easy. In addition, each update incorporates robust security features.

Before any release, all security vulnerabilities are highlighted and sealed before they can affect your website. But any site that uses older versions of WordPress is likely to be targeted by hackers who can penetrate through indirect access ways.

Go for a company that prioritizes website security

Ensure that the firm you select to build or host your site gives the security of your site the highest priority. You especially need to ensure that your website’s backend is properly configured in order to avert security breaches.

Your web-hosting company must be proactive when dealing with website security issues. Ask them how often they update the WordPress version you are using, and if they provide frequent data backup services. This simplifies the recovery and restoration process in case of any problems or data breaches.

REFRESHING THE CONTENT ON YOUR WEBSITE

long-island-web-designHaving website content that is updated can be beneficial to your business in several ways:

High quality content generates more user traffic

Maintaining web content that is updated frequently builds trust between your business and the clients. This means your clients will probably depend on your site when they are searching for useful information that pertains to your market or industry. In addition, it helps to boost the domain authority of your site when it comes to specific topics. Google puts a high premium on information that is well-researched and relevant when providing search results to users.

Having outdated content can give the impression that you do not keep abreast of the latest trends in your industry, and this will greatly damage your credibility.





Update keywords too

It is also useful to update the keywords in your website. You need to mention the keywords if there are webpages on your site that feature a particular topic .For instance if you are in the business of repairing air conditioners, there should be a page focusing on this on your website. You can also create particular pages for specific cities or markets .When you add new markets or new services, remember to update both the keywords and the content. Failure to do this means you will continue to get traffic only for the old services or markets, leaving out the new ones.

UPDATING THE DESIGN OF YOUR WEBSITE

Website updates long islandA lot of businesses concentrate solely on internet and content marketing and forget to work on the navigation and design of their website. To ensure that you retain your customers while attracting new ones, always avoid having a site that has unattractive colors, tedious client contact forms and a hard-to-navigate design.

Mobile-optimized web design

Today, 60% of internet traffic originates from mobile devices such as Tablets, iPads, iPhones and Android phones. Consequently, you may lose over half of your potential clients if your site is not mobile-friendly and optimized for small screens.

Always focus on the target market

The design of a website should be focused on satisfying the customer’s needs. So the content must be engaging, easy to access and beneficial to the target customer. In addition, it should enable conversion of website visitors into clients. Since the dynamics of the target market can change as the business grows and you hire new workers or buy new business tools, ensure that you modify your website content appropriately.

IN CONCLUSION

We live in a dynamic environment where almost everything is continually being updated in the monthly basis. As a business owner, you need to have fresh and relevant content for your prospects as well as clients.

 

BENEFITS OF RESPONSIVE WEB DESIGN or (Business tips to increase online sales)

BENEFITS OF RESPONSIVE WEB DESIGN or (Business tips to increase online sales)

 

BENEFITS OF RESPONSIVE WEB DESIGN or (Business tips to increase online sales)

Benefits of Responsive Web Design or (Business tips to increase online sales)

Since more and more people use their tablets and smartphones in order to browse the internet, it’s become essential to create mobile friendly websites to reach that market. After being launched in early 2012, Responsive Web Design (RWD) is now considered one of the best ways to create mobile friendly websites. With smartphones taking up a majority of the market (198.5 million users in the US) online businesses need to adapt in order to grown their customer base and stay profitable.





To put it differently, responsive web design means the pages of a website will reformat themselves based on the type of device the user considers in order to access it. So whether you access a RWD website via a tablet, Smartphone or using your PC or laptop, the website is going to stay user friendly. So why did this create such a splash in the web industry? Well, it’s because this is very different from previous mobile solutions of creating a dynamically served mobile website or a separate mobile website. But what about search engine optimization (SEO)? Can such websites rank better in the search engine results pages? Well, the answer is yes and below I am going to share the benefits of having one:

  1. Google Loves Responsiveness

According to Google, if you have a website and you would like to impress your users, (as well as Google), then you need to ensure that it has a responsive structure. This is because these websites will automatically format their pages in order to ensure that the pages are displayed properly no matter if viewed on your tablet or on your phone screen. While this all sounds great, there are still people that are debating whether a single responsive website or a separate mobile website is the best way to go but when it comes to search engine optimization though, having a single responsive website is the better option. Also, while separate mobile websites feature different HTML and have their own URL compared to their desktop counterparts, responsive websites make use of a single URL and a single set of files and pages, meaning that Google is going to have an easier time crawling and indexing your content. This structure will help you achieve better rankings not just in Google, but also in Yahoo and Bing. While 75% of the traffic comes from Google, Yahoo and Bing represent 25% of the web traffic out there and that’s something we don’t want to ignore.

  1. One Website, One URL

It’s also true that building a separate mobile website does come with its own set of pros and in certain cases, creating a separate mobile version is a great idea. However, if you have a website that has a lot of content on it, then its more responsive variant could soon become the scrolling version, meaning that visitors and also users will have quite a hard time navigating through the content. As you can very well gauge, this is a big problem, but not one that you could not solve with a mobile website. With such websites, content has been carefully optimized for mobile browsing and that’s going to be much appreciated by your visitors and users.

From a search engine optimization perspective, one of the greatest challenges of having a different mobile website is that you’ll have to put in a lot of work in order to increase this website’s authority. What’s worse is that the majority of mobile websites don’t rank well in the search engine result page’s (SERPs) and that’s due to the fact that they’re inferior to their desktop counterparts. If you want though, you may choose to redesign your website and make it extremely responsive and by doing so you can also get to maintain your backlinks. Because of that, you’ll be able to focus your search engine optimization efforts on a single website. In addition, all of your backlinks will point to one URL and that will boost your Google rankings. On top of that, if your website is responsive, it’s possible to create social shares for a single page (service or product), this will enable mobile users to share your content with their friends, regardless of where the link is viewed (desktop computer, tablet or mobile device) the content will be simple to navigate and clear.

  1. Responsive Helps Combat a High Bounce Rate

Even if a website ranks well, if it does not work as it should for tablet and mobile users, then you’re going to have a big problem with bounce rate. Bounce rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). If the content you offer is minimal or very different from the one offered by the desktop website, then mobile web sites can suffer from a high bounce rate. When this occurs, Google will take the high bounce rate as a sign that that specific website provides irrelevant content to users and therefore lower its rankings. The good news is that this problem is easily combated by a website that’s been responsively designed by presenting the same content found on a desktop website in a functional way. With responsive website design, there’s no room for compromise when it comes to the content you want to display. As a result, your users will be provided the info they need every single time they access your website.

  1. Boost sales and conversion rates

With mobile shopping and searches becoming increasingly popular, business owners can increase sales by having a site that’s easy to access and interact with. Besides having  rankings in Google, customer’s interaction is the 2nd most critical component for a successful online campaign. We need to make sure that mobile users can get to the pages YOU want them to see first. In other words, YOU have to tell them what they need to do next. The main goal is to have the right “call to action” or “marketing message” to let them know why they should contact you and purchase your service/products. Keep in mind that you have about 5 seconds to convey this message, so your “sales pitch” has to be effective. Once we have their attention and the user goes to the contact page, the contact form needs to be short. Too many text fields on a form will increase your bounce rate for that specific page. In other words, prospects could leave your site if your form is too long or complicated to submit.

If you want your business to stay profitable you need to adapt. Targeting mobile users its not a choice anymore, its a must!

Web Design Predictions for 2016: The Good, The Bad, The Ugly

Web Design Predictions

In the web design industry where everything always stays in motion, exciting and new tools, techniques and concepts are frequently being introduced. The industry is kept fresh by creative minds which always come up with game changing ideas that challenge the norms. For those interested in online business, marketing and also web design, all of this means being up to date with the latest news in the industry.

Since 2015 is almost over, we decided that would be a good idea to share some of our insights regarding the direction web design is going to take in the coming year. While some may think that making predictions now is a bit too early, that’s not true. In fact, 2016 is less than a month away, so if you’d like to have the peace of mind your website is ready for it, then it’s best to start now. So by the time you’ll finish reading this article, you’re going to be both excited and terrified.

The Good

Customer-Centric Web Design: 

Web design needs to certainly be guided by the clients’ needs, but it seems that only in 2016 will this become a major consideration. In this regard, customer centric web design is going to ensure that your clients and potential clients are going to enjoy the journey through your website.

Graphic Text:

In 2016 you’ll see a lot of really innovative uses of text that’s comprised of patterns, textures and also images. While typography was always a very important part of web design, with the integration of various graphics elements it’ll now become even more important in the way your website looks.

Split Content:

Given the fact that centered layouts will be greatly used on pages with little content, it’s only natural that pages which contain more substance are going to receive a facelift with split content layout. This means that the screen is going to be divided into wide sections. What’s great about this is that each section’s look is going to vary and won’t be influenced by a single aesthetic tone. As a result, designers will have free reign over the way they want to design the website without having to worry about negatively affecting the coherence of content hierarchies.

Centered Content:

Centered content is going to become very important and prevalent in 2016 and it seems that it’s going to be used prevalently on homepage designs. The text will be centered and it’s going to be surrounded by a great smooth and visual texture that creates a nice, dramatic effect. If you have a page on which you’d like to emphasize a minimum amount of content, this will hit home.

The Bad

Overlapping Elements: 

Overlapping elements are definitely a big no when it comes to web design. After all, no one likes to feel confused when browsing your website, so if you make things clear to avoid offensive and excessive layering, then you’re going to provide your visitors with a great browsing experience.

Hidden Navigation:

Hidden navigation seems to be yet another element that was spawned by mobile web design. This type of navigation implies that the entire menu is going to be compressed into a single icon that’s going to be expanded when the user clicks on it. For mobile devices, this makes a lot of sense, yet if it’s overused on desktop websites, then it can directly influence the usability of the website in a bad way. One of the best rules of webs design is that you should never complicate matters. Therefore, by adding an extra clicking and hiding the navigation menu, you’re only going to make it harder for visitors to enjoy navigating your website.

Website Intro Page:

More and more websites are gaining weight and this is not good for visitors. Tackling the problem seems to be done ineffectively, with many websites adding an intro page while the website loads in the background. However, this is not a solution, since users will only feel disgruntled because they have to wait for a few seconds more in order for the website to load. In this case, it would be better to just cut down on the amount of content on your website.

Too-Long Scrolling:

The hegemony of Facebook, but also mobile design made long scrolling very popular and common. While it’s true that there are many websites out there which have been designed based on this concept, there are a few negatives that we have to outline about it. Heavily animated scrolling effects, exhausting scrolling, not knowing where an article begins and the previous ends can be quite risky for the reputation and overall popularity and lifespan of a website.

The Ugly

App Overload: 

It’s really amazing that now website owners can integrate third party applications and tools to their website, but there has to be a limit. While adding more tools is a good idea, it’s also recommended to keep in mind that they’re developed by different people. This means that there’s a good chance that they may cause conflicts and if you have tens of thousands of visitors per day, they’re certainly not going to be happy about it. Secondly, these tools and apps also have various styles, so by using a few of them on the same page, you’re certainly going to create an aesthetic conflict.

Google Deep Dream:

Google’s psychedelic universe seems to be a major inspiration for people to use their imagination and create great, but also scary things. While currently only your social feeds are overflowing with strange images of limbs, eyes and dogs, it could be that this is soon going to be the norm on most websites, too

7 Crucial Web Design Trends for 2015

When the year 2014 is scrutinized closely, some spectacular patterns emerge in the world of web design: one-page websites, code-free web design platforms, effects of parallax, and many more.

As several web design trends shrink back to oblivion, a favored few are being transformed into natural evolutions in the web design industry. The varieties of electronic devices that support the technology to view websites on them are increasing by the day; that is why designers ought to continually adjust their expertise to suit the dynamic transformations currently happening in the web design landscape.

The design-team at UnReal Web Marketing comprised a list of the top 7 killer web design trends expected in 2015.

1) Typography Is Going To Be Flexible 

Typography Is Going To Be Flexible The content here partly focuses on raising the effort of portraying the written word in accordance with upcoming principles in typography.

The fact of the matter is that type greatly varies between on-the-web and print contexts. 2015 is therefore expected to be the year when shedding the very last of the out-dated thinking that has ensured text remained too small and compressed together on a significant number of the major websites will eventually be accomplished.

With this having been under a considerable debate since at least 2006, this concept is nothing strange to the design community, only that they have not been in a hurry to adopt it. Principles and techniques that have helped steer design forward for multiple years are just not easy to let go of.

On the web, 3 major aspects affect type readability:

1) Type Size
2) Column Width; and
3) Line Height

For multiple times, studies have shown that much bigger text sizes are help reading on the web become simpler. Incorporating responsiveness in typography, imaging and other web design structures is already happening. It is very important that text always has the best appearance, platform notwithstanding.

2) The Diminishing of Web Coding 

The Diminishing of Web Coding The traditional division of labor – web designers crafting the look and feel of a site as coders take over to make the whole thing work — is quickly changing as smarter, more ambitious and more capable web design tools emerge.

Nowadays, designers are building entire websites without touching even a single line of code. They are taking advantage of the above-mentioned superior features of graphic-design software to output W3C-validated, clean code.

That is a major paradigm shift in web design; it is bringing the barrier to entry for web designers to a much lower level because they now have access to an easier, much more streamlined alternative for designing, building and deploying professional, modern systems for their website clients.

While they now concentrate on the merit and quality of their design, the evolving algorithms underneath their chosen platforms is also advancing to make sure that their work stays up to date. Though a place for dedicated web coders can never cease to exist entirely, that place will continue shifting away from the front-end realm of website-building.

3) The Evolution of Responsive Web Design 

The Evolution of Responsive Web Design Building responsiveness into sites just a few years back only meant that it had to work on desktops, smartphones and tablets. But today, smartwatches, smartTVs and home appliances are pushing the meaning of responsive design to a whole new level.

Each one of the platforms comes with its own unique challenges, but smartphone and tablet UI systems are very familiar with most people. Therefore, their main complexity has been appropriate sizing of content for easier navigation.

But with smartwatches, the whole navigation system has also to be entirely re-thought afresh; they cannot use smartphone designs. Similarly, sites optimized for desktops may not necessarily function properly when displayed on smartTVs.

Though optimal solutions to such new challenges are expected to take some time to find, by the time 2015 ends, the sheer size of the smart-device market is going to force web designers to adapt their design techniques to the changing dynamics.

 4) Flat Design is Expected to Conquer Every Pixel 

Flat Design is Expected to Conquer Every Pixel Following the emergence of the flat-design trend in independent sections of the industry (i.e. in Microsoft’s UI language; via Google’s new Material Design guidelines; and via Apple’s new aesthetic direction), it is now in full bloom.

Though flat design has had some argue that it has some issues in the UI realm, there is a general consensus that it is a favorable approach to web design. It all has to do with how we consume online content and the technology underlying the serving webpages.

Flat design is associatable to minimalist principles, resulting in lean, fast, clutter-free and content-focused websites; an aesthetic feature that is not only attractive but also a very practical one, letting webpage visitors interact with webcontent and appreciate its usefulness without any distractions.

5) Bigger is Equal to Better for Images 

Bigger is Equal to Better for Images As text grows larger, images also are! Though noteworthy limitations used to be there for serving web images under limited bandwidth, this becomes less of a challenge as time moves forward, resulting in larger images taking the Internet by storm.

Images are going to take centre-stage in whole new compelling ways in 2015. Responsive resizing; extraction of dominant background colors; and the optimization of images for the most minimum server load are some of the captivating techniques expected to unfold.

In addition, the use of images as webpage backgrounds is also projected to be a major trend in 2015, with blur and color-filter overlay technology allowing the top-floating of text with no compromise whatsoever on usability.

With the use of large images in web designs expected to actualize, expect web designers to make appearances quite often going forward!

6) Revamping of Scrolling Animations, Parallax Effects and Micro-Interactions

Revamping of Scrolling Animations, Parallax Effects and Micro-InteractionsPossibly, the most awe-inspiring trend is, obviously, parallax scrolling animation, found on major websites like some product pages of Apple, Google, and all over the Internet. User interactiveness on websites where parallax scrolling effects are incorporated is enhanced by up to 70%!

The use of scrolling rather than clicking as a navigation method can be remarkable on many levels, including less page-loading required. More significantly, the technique eases the crafting of smooth changeovers from point A to point B with no jarring page refreshes. With it, information just flows continually.

2015 is therefore expected to see more web designers taking this parallax plunge.

7) The Advent of WebGraphics 

 The Advent of WebGraphics Humans are a visual species, that is why we better internalize information if it is presented graphically. That is why infographics became popular; it offered a platform to easily convey huge amounts of information with the highest degrees of retention.

But an entirely-new trend is emerging: webgraphics! Like infographics, this technique conveys huge amounts of information, but also incorporates extra aspects that permit a user physical interaction with that information. Webgraphics have a higher visual appeal; notably increasing user retention.

2015 is thus anticipated to be the year when more clients will demand more interactive webgraphics from designers in order to have more personalized designs. You should look forward to seeing the popularity of webgraphics soaring, with this new technique establishing itself as an integral part of modern web development.

Looking Out to the Future… 

Though web design trends often come and go, the innovative ingenuity by web designers is what drives the transformation in design levels and standards. It is the work of web designers to convert ideas into trends and then trends into standards.

The popularity of web design trends we listed above is rapidly rising in the web development world; it is expected to find an even greater acceptance in 2015. Websites lacking these aspects are surely going to be left for dead in the coming year!