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15 SEO Trends That Will Dominate 2019

15 SEO Trends That Will Dominate 2019

2019 SEO Trends Predictions by David Montalvo

Search Engine Optimization (SEO) is dominating the internet and digital marketing world. If you want your business to thrive in this competitive business environment, you must embrace the latest SEO developments and trends.  2019 will be the time where massive SEO changes are most likely to occur. In this article, I will discuss some of the top search engine optimization changes I see on the horizon for the year 2019.

How AI (Artificial Intelligence) is Going to Change the Way of SEO

It is important to note that artificial intelligence (AI) will continue to become more global. This means that SEO experts will have to decipher first-hand data on machine learning and automation. Many internet users are expected to switch to voice search using tools such as Alexa, Siri, Google Home & Smart TVs. What this means is, SEO experts and specialists will have to adjust their knowledge and practices to continue the success of their clients. Keep in mind that voice requests are very different from normal queries, so the challenge there is to make sure your website or article appears as a voice search result.

What about Virtual Reality?

artificial intelligence & SEOPersonally, I think that virtual reality (VR) and/or artificial reality (AR) will have a tremendous impact on search engine optimization in 2019 and beyond. I also expect to see more personalized SERPs (Search Engine Results Pages) that will take into account users’ hobbies, locations, interests, age, gender, search history and much more. SEO experts will be required to consider certain important factors when optimizing internet properties. Many, for example, are the quality of the content, the length of the content, TF-IDF (Term Frequency-Inverse Document Frequency), page structure, image optimization, page loading time, URL optimization, and schema markup.
While the number of searches using mobile devices will continue to go up again in 2019, web developers and SEO consultants will have to ensure that their websites are mobile-friendly and relatively fast to load via mobile browsers. AMP (Accelerated mobile pages) are expected to rise and there will also be fast SERP (Search Engine Results Page) features. All these mobile changes, development and trends are expected to come to reality in 2019.

How Will Amazon Search and Amazon Voice Will Effect SEO Efforts

With my years of expertise in SEO, I predict Amazon Search will be the largest movement in 2019.  Presently over 50% of consumers looking for a product start their search on “Amazon Search” instead of Google. (And, I don’t see this changing anytime soon.) Following Amazon Search will be Amazon Voice where consumers are searching vocally via Alexa. This is something I am sure you have seen on a daily basis. (You probably have used it yourself).   People talking to their phones.  Many consumers prefer this method not only because of the convenience, but they can say more keywords in their search without having to type it all out.

Of course, there will be many SEO challenges with these changes but they are not going away any time soon. These latest progressions are expected to have a tremendous impact on the market big time, and your website will have to embrace these changes and adopt them. If you want your business to survive, you must adapt to the developing trends and tailor your SEO accordingly.

How SEO Experts Will Concentrate Greater Attention on Search Intent & Code Optimization

Every fair-minded person can now conclude that we are indeed living in the future. The changes that were expected to be seen in 2019 & 2020 have already begun today. As I explained earlier in this article, more consumers are talking sentences into their phones searching for specific items, recipes, or just general information. So as you can see, key-phrases are becoming more important than individual keywords.

Let me give you an example;
Say you search for “the best margarita recipe”.  Most likely you wanted to know the ingredients, the measurements, and maybe even the brands of liquor. But, perhaps there is other information you didn’t even think about; like whether it’s best frozen or over the rocks?  Or, how about, which foods it pairs with best?

Google Voice Search and SEO Trends

What I have learned, is researching what the consumer wants, and build helpful information into the content the user didn’t even know they needed. This will satisfy the consumer, expand engagement, and boost rankings.

New Tools, Methodologies, and Technologies

When it comes to new tools, technologies, and methodologies, here are a few things you should think about:

Data and Interpretation

Technological advancement has resulted in easier ways of interpreting data. This means that SEOs will be able to generate informative content and also provide advice that gives people or satisfies the needs of a specific audience.

Security

This is a very important factor to consider currently. The security of personal information is very crucial, whether for yourself, your business, or your consumers. Keeping your site up to date, hosting on secure servers, and having your site encrypted is critical.  If you haven’t heard already, Google will boost your ranking if your site has a secure protocol (HTTPS vs. HTTP).  So, as you can see having security is very important to SEO efforts.

 Performance

Most people do not have enough time to manually monitor and control their websites. If your website is loading slowly, (more than a few seconds)  modern customers will mostly be deterred and move on to the next site.     That is why it is imperative that your site’s speed and load time are optimal. Even with the technologies of CDB’s, caching systems, and key management of Scripts and CSS files working; if your website’s loading time is more than 5 seconds, you may be penalized.

Google AMP
Google has developed AMP (Accelerated Mobile Pages) for an effective and near-instantaneous load for sites. If this is well implemented, websites will be able to load faster. The performance and productivity of your website are likely to increase in 2019 if the projected changes are implemented. Because of this, it would be recommended that web developers tighten up the code to optimize JS/CSS and HTML.

Why Virtual Reality (VR) and/or Artificial Reality (AR) Will Have Their Own Place in Organic Searches, Whereas Blockchain Will Land More on the Technical Side

Both augmented and virtual reality are technologies that will have a great impact on search engine marketing. This includes both organic and paid searches. The way people search will most likely not change but the way we need to engage users, our link building processes and how we generate leads must change in order to stay on top.


Content marketing specialists are also making large efforts in incorporating video into their plans. VR and AR content can replace the functions of infographics in SEO. Google and other search engines are expected to favor sites that have more mobile engagements and just may allow searches for VR/AR, just like they have done for images.

As far as Blockchain is concerned, that will be determined on which businesses will adopt this technology and for what reason. The way I see it, many corporations will be integrating Blockchain and web 3.0 into their hosting. It is for this reason that webmasters must maintain their sites on the technical side so it does not affect their rankings.

How Voice Searches are Likely to Increase and Make Up About 50% of Searches

In 2019, it is important to note that voice search will actually be the main areas of focus for SEO. It is projected that by 2020 voice search will be the number one way of searching. Currently, many SEO specialists are not focusing on this change, but in order to compete, they will clearly need to make a jump on this.

Since Voice Search contains more keywords you would need to create content that will match what the consumer is actually trying to find. For example, a sneaker company will optimize their site with the brands or color of sneakers they sell.  But if someone does a voice search for “where can I find the cheapest sneakers?” The new approach now will require marketers to consider long tail keyword such as the “where are the cheapest sneakers”.

In short, I believe that we will have to focus more on the terms such as when, how, where and why. We need to focus on problem-solving and answering people’s questions to guide them to what they are looking for.

Why Mobile and Voice Search Will Go On to Dominate

Mobile and Voice search is no longer a trend.  Today, more people search via mobile than on desktops so, you can safely guess that SEO in 2019 will seriously favor results that will be the most mobile and voice-query-friendly. What this means to companies is they need to concentrate on building their rankings by giving answers, as well as posting their information in a question and answer form.

Keep in mind that search engine algorithms will constantly change and become more technically sophisticated.  This will continue to push Black Hat SEO out of the picture; so it is important to always provide quality and relevant content to keep your rankings on top.

What exactly will SEO appear to be in 2019?

In my opinion, I believe consumer experience will be one of the most significant ranking factors. Google is driving towards increasingly more customized SERP’s, so you need to make certain you provide an improved end-user experience that will keep people on your site. You are going to need content that engages them, answers their questions and a well-designed site that is lightning fast to keep them from leaving.

Social Media Sites Will Become More Indexed and Therefor Social Media Optimization is Crucial

Long Island Social Media Marketing

Social Media has already begun playing a big role in SEO.  It creates more content to be indexed and ranked. Many consumers utilize these social platforms as search engines as well.  Think about it.  YouTube is already the 2nd largest search engine.

Optimizing Other Platforms for Search By 2019

As Google’s SERP’s become progressively monetized and other websites such as Amazon and YouTube gain more SOV (Share of Voice in Online Advertising) and search volume level, I believe the focus of SEO should shift slightly away from Google.

YouTube monetization has gone through massive changes during the last year that has made it problematic for content designers to count on traditional video monetization. Instead, YouTube is driving them into options like branded apparel and sponsorship.

Since Amazon has inserted the offline space by means of the Whole Foods acquisition, Walmart has started to push into the e-commerce space by offering alternatives for third-party vendors.

What we can expect from this is the most dominant platforms will carry over these SEO ranking studies.  An overgrowing knowledge and usage of big data control mean increasingly more publishers will regress to engineer those ranking factors, setting the stage for new tools, brands, and technology.

Why is Location and Voice Search important?

Voice search is already making SEO more competitive, as I explained earlier.  Consumers speak into their phone asking to purchase something or maybe finding a place to eat. Now listen to this! 76% of consumers who also use location search usually visit the business within one day. That is huge! Location search keeps growing yearly and we will continue to use our cell phones to find answers and alternatives locally to us.

Google Answer Box

How Searchers will Get Their Answers Without Actually Going to Your Website

While the essence of SEO will continue as before, the competition will keep on becoming increasingly focused in 2019. Google keeps on expanding fast data in the SERPs, from answer boxes (Rank #0)  and product data to extended reviews. These “rankings” on the first page of a Google search, and it will continue to expand as Google puts more trust in entities instead of people.

Voice search at present puts an overwhelming dependence on the answer box search. This makes it harder for advertisers and brands to have the capacity to give answers to the inquiries from the consumer. Before long, “being on the main page” won’t be adequate on the grounds that voice searches don’t depend on pages. Having the capacity to answer inquiries over an expansive range of information will be basic as the overall industry for voice develops.

Will Artificial intelligence and Technical SEO Be the Trend in 2019?

Yes, it will.  Large SEO companies have already invested in machine learning. One example is SEMrush.  SEMrush conducted its first Ranking Factors research, based on the scope of 600,000+ keywords, in order to shed light on what really impacts search results.  They used a machine learning algorithm instead of correlation analysis to arrive at their conclusions.

Google now uses AI to mimic human engagement on sites, and rewards sites that display powerful metrics of usability.  Metrics such as bounce rate, number of pages viewed and time on site are increasing rank factors. This is why long informational site content is effective today.  So, if your goal is to increase organic presence, you will focus more on usable relevant content that answers many questions and therefore focuses less on spammy link building.

The old way of SEO was more of a technical skill back in the day by making sure sites were crawlable and implementing meta keywords.  Then the focus switched to relevant content using linkable keywords.  Even though using relevant quality content is still important, the technical SEO knowledge and skills are coming back to the frontline. Developers and SEO specialists need to stay on top of these changes or risk losing their clients rankings.

SEO Specialists Need to Think More like Their Searchers

With people becoming apter to use their voice to search for information on the internet (especially with the smart home technologies like Google Home, Amazon Echo, and Apple HomeKit) we’re starting to see individuals beginning to utilize a more regular dialect when using search engines. For example, people used to type “prom dresses”, but now that people are have been asking and speaking into voice search, they are most likely to type “where can I find prom dresses near me”. Because of this, search engines are adapting more to favor more speech-like content.  In 2019, voice-search will be the prevailing way that individuals search. That is why it is important for SEO specialists to talk and think like their audience.

Is Google Organic Space Being Sold Away?

Between Google Place listings, answer boxes, Google Shopping Ads,  plus the paid search ads claiming the top fold of organic SERP, yes, I believe that Google will push organic listings further down. SEO Specialists will have to work hard to get those few organic listing spots on the first page. With organic space being depleted SEOs will have to take on a more diverse approach to their overall campaigns. Multiple forms of digital marketing tactics including paid search, local SEO, social media marketing, in addition to SEO will be needed rank on a Google SERP.

 Can the Use of Video Help My SEO?

Yes, the use of video is likely to become a more popular trend in search engine algorithms for 2019.  With content moving increasingly towards different types of media, for example, audio and video, and far from plain text, we can anticipate that search engine optimization will adjust as well. As search algorithms adjust to accommodate video, it is imperative for SEO Specialists to optimize their content accordingly.  I expect that search engine algorithms to zone in on smartphones and video as people become more accustom to their mobile devices.

Youtube SEO Trends 2019

Will Voice Search Optimization be the Next Trend in 2019?

Absolutely! SEO techniques such as quality content, keyword links, and site architecture aren’t going away anytime soon, but I do believe that Voice Search will change the way we optimize our sites. Smart home products will continue to grow in popularity, which means people will be asking questions, not typing in keywords. Companies need to tailor their content to match these queries to show up in the featured snippets.

Are Search Engine Optimization Algorithms growing as Fast as most SEO experts believe?

Everything is constantly evolving, I just don’t believe SEO Algorithms are in the fast lane. There are many SEO tools out there today that use AI to claim to put all SEOs out of business, but I have tested many and do not feel they will be taking the job away of an SEO expert anytime soon.

Conclusion

The number one trend I believe for 2019 will be Voice Search. Virtual Reality (VR), Artificial Reality (AR), Blockchain, Voice Search with Location Search, and Video, will make a big impact as well, but voice search will take over.

If you want your business to thrive in this competitive business environment, you must embrace the latest SEO developments and trends.  Of course, it is never too early to begin preparing for the future. 2019 may be actually the time where massive SEO changes of development are most likely to occur.

2019 SEO Trends Predictions by David Montalvo

  1. Google Featured Snippets
  2. Google Info Box
  3. Structure Data Optimization (Ratings, event data, recipes, etc.)
  4. User Experience (Desktop and Mobile) Bounce Rates
  5. Page Speed AMP (Accelerated Mobile Pages) Reduce Website Load Time
  6. Unique Content – Content still the King
  7. Strong Outbound Links (LSI)
  8. Voice Search Optimization (Google Home, Siri, Alexa, etc)
  9. Google’s Mobile First Index Algorthim
  10. ALT Tag Image Optimization
  11. Website Security – SSL Implementation
  12. RankBrain Machine Learning
  13. Youtube Videos
  14. User Experience Design
  15. Search Intent

2019 SEO Trends and Predictions


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Why Your Business Needs Social Media Marketing

Why Your Business Needs Social Media Marketing

Are you aware that the lead-to-close rate of social media marketing is 100 percent higher than outbound marketing? Or did you know that 84 percent of business-to-business (B2B) marketers use social media in some way?

By now, lacking an active social media presence is akin to removing a flip phone during a business meeting and later wondering why your manager or supervisor continues to give your colleague at work all the new accounts.

However some people still use flip phones and other people still resist social media marketing, stubbornly. They do not understand how it can assist them and they do not know if they need it. Here are a few powerful reasons why your business needs social media marketing:

You Can Use Social Media to Generate Targeted Traffic

Building a new page on your website can be likened to taking a beautiful selfie. You want the whole world to see it and admire its radiance, but you do not want to appear as if you are desperate for attention. This is why well- positioned social media posts can make a big difference for landing pages. For example, one link on Reddit can bring in 20,000 visitors while links placed on StumbleUpon can raise the number of visitors from a constant handful every day to hundreds. Everybody would want to benefit from that.

Social Media Enhances Your Website’s SEO

Search engine crawlers can tell the pages that attract traffic continually and dormant pages that just exist and have been long forgotten. An excellent SEO strategy is the most critical aspect of getting to the top of search engine rankings.

Social Media Can Assist You to Make an Impact or Attract Media Coverage When Attending Events

Social media is the best way of taking maximum advantage of your presence in a charity fundraiser that you have sponsored or attendance in an important trade show. For example, a tweet we sent when attending the Consumer Electronics Show (CES) resulted in one of our clients being featured in a prominent magazine.

You Can React to Problems Right AwaySocial Media Marketing 2018

You want to be informed immediately when one of your products or services has a problem. The feedback that you get as you are doing social media marketing ensures you will always be first to know when problems occur. You can then initiate corrective measures straight away. Various studies have indicated that consumers value companies that are responsive to customer complaints (and feel free to launch an online tirade when companies refuse to resolve issues relating to their products or services).

An Active Social Media Presence Creates Loyalty to Your Brand

A research study conducted by Texas Tech University revealed that brands that are active on social media have more loyal clients. It is not hard to see why this is the case. When you engage and interact with customers productively on social media (and not just flinging posts out on the internet in the hope that somebody will discover them by chance them ), you become part of a united group of people with a shared vision.

You Might Get Business from Customers That You Were Not Aware Of

When marketing on Facebook, you may perhaps join numerous groups linked to your products, customer base and industry. When you post links on such groups, you might persuade customers to visit your site. You can also answer questions on Quora. After posting a link today you may get a sale from it weeks or months or years down the line.

Why You Need to Understand the Importance of Social Media

Why You Need to Understand the Importance of Social Media

Let us demonstrate the real importance of social media marketing and the type of online marketing services we provide to make sure you stay ahead of the pack

Why is Social Media Important?

Let us start at the basics. AMA (American Marketing Association) describes marketing as a process or activity that has to do with the creation, communication and delivery of offerings that are valuable to customers.

Social media marketing, on the other hand, aims at building a brand and increasing its visibility by building interrelationships and communicating with potential clients. Therefore the two concepts appear to be closely related to each other.

It is undeniable that social networks are one of the world’s fastest growing sectors. But with an estimated annual growth rate of 25 percent in the next 5 years, this is certainly the right time to invest in social media in case you have not done it by now.

Examples of Social Media Networking Sites

Because of the exponential growth of the internet marketing industry, numerous social and digital media networking sites have sprung up, with each one of them having unique objectives and characteristics. Here is a brief description of a few of them:

Facebook

Twitter

Boasting of 1.55 billion active users, this is the largest and possibly the most powerful social network on the globe. Regardless of the size of your business you must be on Facebook having positive engagement with your customers.Dubbed the in the moment’ platform, this network has 255 million active users. It is the ideal marketing tool if your business wants to interact with people (and it is prepared to get a reply). The secret of using it effectively is to be fast and smart.

Instagram

LinkedIn

Images are powerful, and this visual platform allows users to post comment and share via digital media. Over time, Instagram has proved itself to be quite adaptable and innovative.This is this is considered to be a social marketing site for professionals. It mainly concentrates on b2b marketing (business-to-business), as opposed to b2c marketing (business-to-consumer).

Other social network sites of note include YouTube, Pinterest, Foursquare , Google + and Snapchat. 

Social Media Marketing Strategy

If you have a social media presence but you lack the right strategy and plan, this can have adverse effects on your business. We have developed a checklist that can help to strengthen your social media marketing strategy and streamline your internet marketing activities:

  • Set your goals – Start by thinking big and then narrow it down. Ask yourself if you need to enhance customer loyalty.
  • Understand your target customers. Use demographics and then look at psychographics.
  • Select the digital media you will use to relate with your audience. This can be a video, podcast, blog and so on.
  • Choose a Social Network Strategy. Concentrate on a network that will add value. A social network may have over one hundred million users, but it may not contribute to the objectives of your brand.
  • Conduct Assessment and Testing. Determine what constitutes success for you. You must continually review your social media strategy in order to understand its effectiveness. Engaging with your audience will reveal what is effective and what is not.

Advantages of Social Media Marketing

Some people might have recognized that social media marketing is what they need to connect to customers. But if you are still thinking about going into social media marketing, consider the facts below:

Social media marketing raises awareness about your brand.78 percent of small enterprises use social media to draw in new customers. Moreover, 1 out of every 3 customers has stated they use social media to find new products and services.

Social media helps in brand validation. A well structured social media presence tells customers that their brand is dynamic and focused on consumer interaction.63 percent of people who search for business on the internet are more inclined to go for the ones with a helpful social media presence.

Social media marketing can enhance customer loyalty. 71 percent of consumers who got a quick response to queries on social media platforms would endorse the brand to others.

As Facebook Shifts Instagram Emerges As A New Home For Brands

As Facebook Shifts Instagram Emerges As A New Home For Brands

Instagram has proven to be extremely innovative

Over time, Instagram has proved itself to be quite adaptable and innovative. For example it copied and mainstreamed the Snapchat stories’ concept, and in the process increased the number of its users by over 300 million. The platform has also been quick to adopt other functionalities, including live video and Snapchat-themed selfie filters. In addition, in the past few years, it has adopted an algorithm-based news feed just like Facebook. This gives advertisers and developers more control over what users are able to view. For businesses, Instagram’s knack for continuous reinvention will potentially pay off due to the projected steady growth of its users in future.

Whereas Facebook enjoys more reach because it has more users, Instagram is peerless when it comes to engagement a more important metric. Engagement is the extent of how the user interacts with the posted content, for example how much they share, like and comment. Research indicates that Instagram’s engagement rate is three times that of Facebook. To put these numbers in better perspective, the engagement rate of Twitter is one thirtieth that of Instagram.

The difference in engagement rates is attributable to Instagram’s visual DNA. The human brain can process visual content more efficiently, and the content is retained for longer periods when compared to text content. Even better, most of the engagements is positive because Instagram does not have a dislike’ button.

Unlike Facebook, Instagram is welcoming brand content

Facebook’s decision to control brand content came about because people complained about excessive commercialization by businesses. But on Instagram, branded content does not feel as intrusive. Basically, a beautiful image remains that way, whether it is from a company or from a friend.

From recent indications, Instagram is intensifying its support for brands. Using the explore’ tab, companies and people can connect outside their circle, and this presents limitless marketing opportunities. Instagram has also ventured into the inn-app shopping arena where businesses are able to tag products in the posts they put up on the platform.

Instagram ad tools have improved tremendouslyReaching Customers With Instagram

Businesses on Instagram are now able target customers with the same precision and simplicity that made Facebook the king of targeted ads. As a result the number of advertisers, who mainly comprised of small and medium-sized businesses, increased by 100 percent last year to stand at 2 million. It is projected that Instagram’s advertising revenues will triple by the year 2019 to stand at $11 billion, which means business that get in now will be ahead of their competitors and are likely to stand out.

More advanced Instagram business tools are on the way

Recently, Instagram updated its Application Programming Interface (API), which essentially means new Instagram tools, especially those made by third parties, are on the way. Businesses will then have the capacity to post and measure results more efficiently.

A similar update in earlier times helped to turn Twitter and Facebook into critical marketing channels for businesses. User-friendly tools allowed companies to program multiple posts and measure the resultant engagement without needing to scroll through and analyze individual feeds. The new Instagram API will also be a game changer in the same manner.

However it is important to remember Facebook owns Instagram, and it still remains an important platform for companies to connect with their target audiences. Almost a third of the human race use Facebook ,and the ad revenue of Instagram is still far less than that of Facebook. But for any business that is seeking to enhance connections with its customers, it is increasingly important to adopt a complementary approach. Instagram has come of age, and its capacity to innovate and enhanced user engagement means it will continue to be an important platform in the days ahead.

7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

Long Island Social Media Marketing

 

Social media offers amazing benefits that enables businesses to connect with millions of customers across the globe, and as a result it has become one of the most critical elements of digital marketing. If you are not employing this valuable resource, you are passing up a great opportunity to promote your services or products to prospects in the daily basis.

 

Enhanced brand awareness

 

Social media is an extremely valuable and stress-free platform that can boost the visibility of your business. To start using it, build your business social media profiles (Facebook, Instagram, Twitter, Google plus, etc)  and begin to network with other people and “boost” your post or marketing message whenever you can to target a specific market or demographics. Employing a social media strategy will greatly enhance your brand recognition. After spending a couple of hours every week, more than 91% of marketers reported that their social marketing endeavors boosted the visibility of their brand and improved user experience. A social media page will definitely promote your business and it can quickly create a wider business audience if used regularly.

 

Affordable

 

Social media marketing is probably the most affordable advertising strategy for a business. It does not cost anything to create an account and sign up for nearly all social platforms. Most of these platforms are very affordable and the ROI is ridiculous. We have managed accounts for clients where the acquisition cost for a lead was $0.73. Make sure you are using the right “call to actions” on your ad content and that your landing page works well on desktop and mobile devices.

 

Increased Customer Engagement

 

Social media offers a great way of interacting and engaging with clients and prospects. Constant communication with your audience increases the likelihood of making a conversion or sale. Having a conversation with your target audience enables you to cater to their needs effectively. It also allows you to deliver your brand message and widen your reach for pennies.

 

Enhanced Brand Loyalty

 

Connecting with customers on social media allows you to enhance your customer retention and loyalty. Brand loyalty and customer satisfaction are interrelated. Engaging your customers also increases the bond you have with them.

 

More Customer Satisfaction

 

Social media is instrumental for networking and communication. it is a platform that creates a voice for your business and promotes the overall image of your brand. Customers get personalized replies to their comments on your page, and this gives them a positive signal regarding your business.

 

Facebook Marketing Campaign

 

Better Understanding of the Marketplace

 

The marketplace awareness provided by social media gives you a chance to learn the needs of your customers. By looking at your analytics, you will be able to find which ads or promotions are the ones with the highest performance. If a specific promotion generated over 8% CTR to your site, you know that the ad copy and call to action(s) were effective. Anything under 2% CTR you should keep testing.

 

Stronger Brand Authority

 

When you post original content and reply to customer’s posts on Facebook, Instagram, Twitter, etc., those interactions will help you build a positive company image. Frequent interactions with your clients indicate you care about them, and grateful and genuine customers will reciprocate by sharing your product or service to others.

 

More Website Traffic

 

Social media also helps boost your website traffic. When you share useful content, clients as well as prospects will “share” your post or tweets with their friends. This action will translate to more direct visits to your site. Just make sure the page you are using for your promotion has the right call to actions or message that will tell visitors what they need to do next.

 

Higher SEO Rankings

 

Social media also helps your organic rankings. Search engines are aware of active and real accounts linked to a specific domain name. Having an active account(s) with fresh content will help your positioning.

 


 



 

Why You Should Update Your Website On A Regular Basis

Why You Should Update Your Website On A Regular Basis

The importance of updating your website regularly cannot be overstated. Potential clients will be attracted to a site that is engaging and easily navigable .The three main elements that you need to concentrate on as you update your website are:

  • Website security
  • Fresh content
  • Website design

UPDATING THE SECURITY OF YOUR WEBSITE

SSL-Website-designIn today’s world, security ought to be one of the main priorities for any business, regardless of its size. Instances of hacking and infiltration of sensitive data have become all too common. When this happens to your business, customers may lose trust and move to your competitors because they may think that the breach will occur again.

Select a website platform that is secure

One major reason for websites getting hacked is building them on a platform and structure that is vulnerable. Besides being an easy platform to use, WordPress stands out as one of the most secure platforms for any business site . It gets regular updates and redesigning your site is fairly easy. In addition, each update incorporates robust security features.

Before any release, all security vulnerabilities are highlighted and sealed before they can affect your website. But any site that uses older versions of WordPress is likely to be targeted by hackers who can penetrate through indirect access ways.

Go for a company that prioritizes website security

Ensure that the firm you select to build or host your site gives the security of your site the highest priority. You especially need to ensure that your website’s backend is properly configured in order to avert security breaches.

Your web-hosting company must be proactive when dealing with website security issues. Ask them how often they update the WordPress version you are using, and if they provide frequent data backup services. This simplifies the recovery and restoration process in case of any problems or data breaches.

REFRESHING THE CONTENT ON YOUR WEBSITE

long-island-web-designHaving website content that is updated can be beneficial to your business in several ways:

High quality content generates more user traffic

Maintaining web content that is updated frequently builds trust between your business and the clients. This means your clients will probably depend on your site when they are searching for useful information that pertains to your market or industry. In addition, it helps to boost the domain authority of your site when it comes to specific topics. Google puts a high premium on information that is well-researched and relevant when providing search results to users.

Having outdated content can give the impression that you do not keep abreast of the latest trends in your industry, and this will greatly damage your credibility.





Update keywords too

It is also useful to update the keywords in your website. You need to mention the keywords if there are webpages on your site that feature a particular topic .For instance if you are in the business of repairing air conditioners, there should be a page focusing on this on your website. You can also create particular pages for specific cities or markets .When you add new markets or new services, remember to update both the keywords and the content. Failure to do this means you will continue to get traffic only for the old services or markets, leaving out the new ones.

UPDATING THE DESIGN OF YOUR WEBSITE

Website updates long islandA lot of businesses concentrate solely on internet and content marketing and forget to work on the navigation and design of their website. To ensure that you retain your customers while attracting new ones, always avoid having a site that has unattractive colors, tedious client contact forms and a hard-to-navigate design.

Mobile-optimized web design

Today, 60% of internet traffic originates from mobile devices such as Tablets, iPads, iPhones and Android phones. Consequently, you may lose over half of your potential clients if your site is not mobile-friendly and optimized for small screens.

Always focus on the target market

The design of a website should be focused on satisfying the customer’s needs. So the content must be engaging, easy to access and beneficial to the target customer. In addition, it should enable conversion of website visitors into clients. Since the dynamics of the target market can change as the business grows and you hire new workers or buy new business tools, ensure that you modify your website content appropriately.

IN CONCLUSION

We live in a dynamic environment where almost everything is continually being updated in the monthly basis. As a business owner, you need to have fresh and relevant content for your prospects as well as clients.

 

4 Common Mistakes That Could Impact Your Responsive Mobile Conversion

4 Common Mistakes That Could Impact Your Responsive Mobile Conversion

 

Almost 10 years ago, nearly everybody who was accessing the web was on a desk top computer. In 2006, only two screen sizes were responsible for 77% of all internet usage.

This trend has completely changed. According to a research study conducted by Mobify, today ten different screen sizes comprising of tablets, smartphones, web-enabled TVs, netbooks and laptops represent 77%t of total internet usage.

It is interesting to note that there is not a single screen size that commands more than 20% of the market share. Nowadays, when marketers are designing their websites ,they must take into account different types of gadgets accessing the internet,-from the budget-friendly Android devices to smart TVs and high-end iMacs.

A responsive and user-friendly mobile design will be the answer for a digital world where tablet and smartphone users demand an intuitive and feature-rich web experience that matches the one desktop computers. However, implementing responsive mobile design is not a silver bullet. It may resolve the problem of screen-size layout, but there are other fundamental problems with the responsive strategy that many marketers just flick through.



The following are some common blunders that could impact on your responsive mobile conversion:

  1. Outsized, data-heavy images

Images represent a major responsive conversion problem. Since a website that is responsive utilizes one markup for various devices, it is crucial to make sure that only big, appealing images are loaded to Retina iPad displays whereas older smartphones get fast-loading images that have a low resolution .

For websites that have rich images, the problems start with mobile page speed because of the size of high-resolution images that are rendered to an inappropriate device. Furthermore, wasting valuable bandwidth when sending images to inappropriate devices is essentially like throwing money away.

Below are 3 methods for optimizing images for all resolutions and screen sizes:

  • Resizing images using imagemagick software to optimize their size.
  • Utilizing Lossy Compression in order to minimize the size of the image totally while at the same time retain depth.
  • Using multiple servers to render images-ideally Amazon Cloudfront CDN.

By applying these hacks, you can increase your mobile conversion. This is because these hacks ensure that you can consistently convey the appropriate images to the appropriate devices.

  2. Poor page-loading times

Web pages that have slow loading times are faced with a big problem because slow-loading pages make mobile users very annoyed. A normal retail mobile website in the US takes 6.9 seconds to load(by July 2016)

However, according to the study conducted by Akamai , 40% of users will leave a web page that takes over three seconds to load. In addition ,64% of online shoppers that are unhappy with their website will move to another site the next time they shop.

Web users are prone to getting exasperated if they are forced to wait for a long time in order to view your web page content. Jakob Nielsen, author of a book called Usability Engineering, says that people can tolerate a maximum of 10 seconds loading time before they abandon a page-but even a delay of a couple of seconds is sufficient to create a nasty experience for the user.

Several of the leading companies in the world recognize that the performance of their website is crucial and appreciating their users’ time can make them have a competitive edge in the market. This approach constitutes a major plank of Google’s commercial ideology.

The team in charge of design at Facebook noted that the company valued the time of their users more than anything else. In addition, the company understood that quicker experiences are more effective and feel more natural. Therefore users were not supposed to notice the performance of the website. The site needs to be as fast as the designers.

3. Integrating long forms in your website

Users do not like to fill out lengthy forms on standard desktop websites. But it becomes even more detestable if you have to enter a number of details using your thumbs on your mobile phone

Avoid incorporating long and tedious forms that force users to type a lot of stuff. Long forms discourage your users and also harm your conversion rates when they are used for any form of transaction. For example, Expedia lost 12 million dollars as a result of using an irrelevant form field that left their users confused.

On the other hand, HubSpot (A marketing automation solution) increased their conversion rates by 50% when they cut the number of form fields on their site from four to three. In regard to forms, shorter forms are always better- especially on mobile devices

4. Not paying attention to the user’s goal on your mobile site

Another frequent blunder that harms responsive mobile conversion is assuming that responsive design will solve all problems. Although having a responsive design solves a lot of mobile music user experience(UX) problems, it does not always take into account the goals of the user. Smartinsights.com notes that there is a 270% difference between mobile and desktop conversion rates . This is because people do not understand mobile websites.

When it comes to desktop computers, having a lot of words and long titles has an impact that is sometimes completely different to what happens in mobile devices. Additional text on a mobile device will obscure that page and discourage the user from attaining their goal- which is usually the call to action

Apart from the menu bar, you should always concentrate on helping your users to navigate through your webpage more easily, particularly the call to action buttons. As you are designing your website, keep the mobile user in mind and ensure that their journey across your website is much easier, focusing on your conversion rate.

Conclusion:

Usage of mobile media is rising faster than TV, desktop , print and radio. Today, more people than ever are accessing the internet using mobile devices. It is therefore critical to design mobile websites that are easier and more comfortable to use. A website that is hard to navigate annoys mobile users- causing them to abandon your site and search for other sites.

If you fail to ensure that your website is really mobile-friendly, visitors to your site will decline to fill your forms, ditch their shopping cart, abandon your site and conduct business with your competitors. Naturally, this will end up having a negative effect on your conversion rate.

If you need any help redesigning your old site or creating a brand new website that will be compatible with all mobile devices,  Let’s Talk!


 

CTA Creation Strategy to Increase Clicks Without Dropping Traffic

CTA Creation Strategy to Increase Clicks Without Dropping Traffic

Let’s be clear: every business needs to have a call to action (or CTA) on their website, even if it is just on their homepage.

It instructs readers what to do. Without it, businesses run the risk of having their readers do a skim and read, and drop off their website.

This could affect bounce rates, but what really hits home for companies is that the reader probably only grazed the surface of their site, service, or product.

This is where a good CTA comes into play. Read on to learn 6 ways you can beef up your CTA creation strategy.





 1. Do They Want to Click on It?

As the name suggests, a call to action is just that: a call to action. As Forbes mentioned, it is the “action” part that a lot of business owners and marketers miss out on.

In order to incorporate the action part into your CTA, ask yourself: what do you want the reader to click on? What do you want them to gain from landing on this page?

Forbes goes on to state that you want to make sure the CTA is relevant to where the reader is in your sales funnel. In other words, is this reader at the top of the funnel? Middle? Bottom?

For those at the top, perhaps add a CTA such as “Subscribe Now.” Readers who are in the middle of the funnel may benefit from a CTA like “Learn More” or “Free Trial.”

And those at the bottom who are close to converting would need instructions in what to do next: “Buy Now” or “Click to Purchase.”

(On a similar note, read Website Builders vs. Hard Coding: Which is Right for Your Business? — Perth Web Design.)

Photo by Vanessa Serpas on Unsplash

2. Limit the Options

People buy more when their options are limited; if there are too many, the individual may leave, feeling overwhelmed and confused.

Think In-N-Out. The infamous American fast food chain is known for their limited menu items.

For instance, they only give consumers three burger options: double-double, cheeseburger, and hamburger.

Contrary to popular belief, this works. In-N-Out, despite its short menu list, is still going strong, with abc7 reporting that the fast food chain is expanding to Colorado.

What In-N-Out has to do with CTA is this: Make your CTA simple. Don’t overwhelm your reader by placing them everywhere on the page, and make sure the message is short and straightforward.

                                          Photo by Brooke Cagle on Unsplash

3. Get Excited

Make your CTA pop out among the other standard CTAs—such as “Click Here.” Add some excitement with, as Forbes states, a CTA like “Yes, Take Me There!” The “Me” makes it more personal. Plus, the overall tone is energetic and exciting.

4. Make Your CTA Stand Out

Is your page mostly blue? Have your CTA—such as “Book a One-Way Charter Flight”— stand out by making it a different color. That way, when the reader visits your page, immediately his or her eyes will be drawn to the CTA. Enough said.

5. What You Put Next to Your CTA Matters

It is not just how your CTA looks or what it says that is important. You need to be aware of what you put around it.

According to Entrepreneur, social proof around your CTA—think testimonies and case studies—increases conversion rates.

Make sure though that the testimonies and case studies are genuine and speak to what your business offers its consumers.

Final Thoughts

Besides these tips, consider using A/B split testing software to get data on what works for your CTA and what doesn’t.

What other tips do you have that helps businesses boost their CTA creation strategy? What has your experience been using CTAs? Do you believe CTA trends have changed? Be sure to leave a comment below.

Ashley Lipman

Ashley is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.

14 Ways To Get Smarter With Your Content & SEO

14 Ways To Get Smarter With Your Content & SEO

 

Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives your consumer interactions, engagements, experiences and, ultimately, conversions.  However, only 41% of marketers think their organization is clear on what an effective or successful content marketing program looks like, according to the Content Marketing Institute (CMI).

Marketers aren’t just lacking confidence in their efforts; these are real and measurable deficits. In fact, only 20% of B2C and 50% of B2B content earns any engagement at all. That’s a lot of wasted effort and resources invested in content that ends up just floating around the web, winning zero business benefit for its creators.

In this post, we’re going to take a look at content through the SMART lens. SMART is a goal-setting framework in which S stands for Specific, M for measurable, A for achievable, R for relevant and T for timely. Below is my variation that explains how to apply search engine optimization (SEO) to your content within a SMART framework, giving you 14 concrete ways to make your marketing more effective and to win you more business.



S — Specific content wins every time.  Content is not about what your marketing team wants to say. It is about providing insight and information that your audience actually wants to hear.

SMART content is designed for a specific audience, based on your understanding of their needs, preferences and intent.

 1. Get to know your audiences

There’s much more to this than keyword research. Where do your consumers live online? What’s their intent when performing certain types of searches or engaging your brand in social? What action are they most likely to take at that point? Understanding the audience you’re writing for is the foundation on which SMART content is built.

2. Discover opportunities through topical research

How well do you understand the competitive environment in the verticals for which you’re creating content? Today, you’re competing for eyes and clicks. Your competitors may be other companies, but you could be competing for space in the SERPs against media brands, bloggers, influencers and more. Without that bigger-picture, bird’s-eye view of relevant search and social spaces, you’re flying blind.

Evaluating the content gaps not covered by your competition provides you with opportunities to create engaging content that speaks to people in the key moments that matter.

3. Choose content formats wisely

Which media will you incorporate to best illustrate your message, engage your audience and reach people across platforms?  Don’t limit yourself; a single piece of content can incorporate several types of media, including socially shareable images, quick video clips and embedded media, like SlideShares.  This gives you various ways to convey your message, but it also allows you to appear in different types of search results (like Google Images) and on different search platforms (like YouTube or SlideShare’s internal search), as well.

M — Measurable content delivers on the metrics that matter

Content marketers are getting better at proving the business value of their activities. Just two years ago, only 21% of B2B marketing respondents to CMI’s annual content marketing survey said they were successful at tracking ROI. Now, in 2017:

• 72% are measuring their content marketing ROI.
• 51% are using a measurement plan to provide both insight and progress toward the business goals.
• 79% are using analytics tools.

4. Choose metrics that matter and align with your business goals.

Which KPIs (Key Performance Indicators) tell the true story of your content’s success? Ideally, you’re going to measure your content’s performance through the entire funnel, right from lead generation and audience-building to nurturing, conversion, sales and right on through post-sales to retention and evangelism.  Site traffic, lead quality, social shares, time on site and conversion rates are among the top metrics used by B2B marketers to determine content success. Priorities are similar for B2C marketers.

5. Make search engine optimization a core component of content creation.

Improve your visibility and key metrics like engagement, time on site, sharing and conversions with strategic content optimization. Apply readability standards and optimize title tags, meta descriptions, subheadings, images and text in line with current SEO standards. Keep visitors clicking and engaged with smart internal linking that both improves user experience and resurfaces your most popular, highest-converting content.

6. Accelerate with automation.

Machine learning is growing in importance in search, especially where data sets are large and dynamic. Identifying patterns in data in real time makes machine learning a great asset to understand changes in your customer base, competitor landscape or the overall market. Ideally, your content automation system will include reporting to tell you not only how each piece is performing but also make recommendations to help you focus on your most valuable opportunities.
Automation allows you to manage routine tasks with less effort so that you can focus on high-impact activities and accomplish business goals at scale.

A — Actionable content is always on & ready for activation

By actionable content, I mean that which is ready to answers users’ questions but also is valuable way beyond the initial period of promotion after publishing.

7. Empower your content creators with technical SEO support.

Last month, I wrote about the importance of balancing technical and non-technical SEO within your organization. If you want your content to perform its best, you need to support your creative team with a technically sound, optimized online presence.  Site structure and hierarchy, meta data, mobile readiness, internal linking, site speed, coding errors and other technical SEO factors can all affect your content’s ability to rank.  Further, they can affect readers’ ability to access and enjoy the content and then take next steps. Get your technical and non-technical SEO in order to set your content team up for success.

8. Optimize for activation across multiple channels.

Search engine marketing is the second-most commonly used paid content promotion tactic, next only to social advertising.  Push your content to social channels like Twitter and Facebook, but don’t forget other channels like LinkedIn, YouTube, Pinterest, Instagram and Google+.  Ideally, you’re going to have some understanding of your audience on each platform and which channels will be most receptive to each new piece. Make sure you’re optimizing your social posts for the platform on which you’re posting — cutting and pasting the same post across all channels doesn’t cut it.
R — Resonate with content promotion in relevant channels

Even if you build it, they will not come until attracted. The competition for eyes and minds is fierce; increase the efficacy of your organic efforts and promotional spend by targeting the right people in the right places at the right time.

9. Amplify in social channels for early traction.

Low spend minimums on channels like Twitter and Facebook make it affordable to run experiments against different audience segments and see where your content resonates best.  Plus, that initial boost of activity gives your content authority and appeals to the social networks’ ranking algorithms, helping you get more organic reach. If you are tracking and measuring correctly, you can see which audiences are not only engaged, but converting. That’s where you want to allocate your content-promotion budget, rather than having some predetermined amount of spend per channel that runs its course regardless of performance for each piece.

10. Syndicate and use paid promotion to reach targeted audiences outside your existing network.

Syndication takes content you’ve already published on your site and republishes it elsewhere, exposing you to another publication’s audience. You might be able to find organic syndication opportunities, and there are plenty of paid syndication services like Outbrain, Taboola or Zemanta.  If you’re looking at large-scale syndication, read Danny Sullivan’s caution on using links in syndicated pieces first to stay on the right side of Google.

11. Don’t forget email!

Your consumers want to hear from you. In fact, 86% want to receive emails at least monthly from companies they deal with, a MarketingSherpa survey found in 2015.  Make your call to action (CTA) to click through and read the content crystal-clear. Avoid placing competing CTAs in your email, and resist the urge to try to sell in every communication. Your content is designed to do the work of helping them take the next logical step.

T — Tangible business results are derived from SMART content

KPIs like social interactions and site visits give you a great idea of how well your content performs in search and social, but you need tangible business results to prove value.

12. Make content profitable with CTAs that drive performance.

What action would you like readers to take? Which of your site’s conversion pages is currently converting best and generating the highest-quality leads? These insights will help guide your CTA selection, but remember, your CTAs should also match the consumer intent you’re targeting with each piece. Don’t forget to include embedded performance tracking for both site traffic and conversions.

13. Incorporate elements that support multiple business functions.

Make your content multidimensional with elements to build brand authority, inspire or educate on product (or service), encourage engagement and more.  Incorporate testimonials into your content, where they can serve the purpose of providing social validation within the context of an existing consumer experience. Develop author personas to give your content greater authority and build the profiles of key employees and executives.

14. Improve ROI with ongoing content management and optimization.

How much content does your organization have sitting on-site and around the web? Each piece is an opportunity for ongoing traffic and lead generation, but only if it’s kept in line with constantly changing SEO standards.  Updating your entire catalogue of content every time Google releases an update would be a task so astronomical in scope that it’s not even worth considering doing manually.

Bringing it all together
Intelligent marketers are beginning to move the needle on content performance by embracing SEO and content as one. While it is true that both disciplines have high degrees of specialization (for example, technical SEO or branded content), the most prolific and tangible results come from a combination of both.

 

Top 5 Benefits of Live Chat Software for a Small Business

Top 5 Benefits of Live Chat Software for a Small Business

Considering the fact that the market is saturated and that owning a business has never been more challenging, small companies need to keep themselves updated on the subject of recent trends. By doing so, small business owners can make informed decisions about where the future of their team lies.

Well, if you’re reading about the news regarding the latest tools, plugins, and website trends in general, I’m sure you’ve encountered the term “live chat”. However, and like with making any other decision business-wise, it’s always smart to explore all the advantages before you actually implement a novelty to the way you do business. Therefore, you should learn about the benefits that come with introducing live chat to your website.

Provides Customer Convenience

Everything about your online business card – your website – needs to be according to the needs and wants of your audience. In addition, every improvement and every new trend that appears is based exactly on that – to provide convenience to your customers.

Live chat is a powerful communication channel. Within seconds, a random visitor or your loyal customer, can get in touch with you and ask for help. Via live chat, you can enable your visitors with an option to chat with you, give you a call, and even make a video call. This kind of diversity will be highly appreciated; different customers have their own preferences about what kind of communication they want to establish.

Curtail Expenses

Being a three-in-one communication channel (because it provides chat, call, and video call options), introducing live chat will cut down your expenses. There is no need to have separate channels and have a call center as well.

And another thing – when you add a live chat bar to your website, you don’t have to hire new people because every employee in your team can become a chat agent. With short but efficient training, you’ll just need to give them directions on how to talk to visitors and anyone in the office can answer a new message as it arrives.

Boost Conversions

A small business needs to direct most of their workforce to find new ways to increase sales. Other than various advertising methods which I’m sure you’re constantly testing, you should know that live chat can do that for you.

When a visitor is browsing through your pages and they encounter a product or a service which isn’t clear in its approach, they can easily get first-hand information from experienced professionals – your team members. Not only will they memorize your brand because of the assistance you’re able to provide, but your team can also invest efforts into cross-selling and upselling as well.

Another interesting feature of live chat is that a returning visitor can ask for one of your employees if they have any preferences and, chances are that they will. This is just another way to spread out your circle of loyal customers and make personal connections with your visitors which is always highly appreciated.





Stay ahead of Your Competition

As mentioned before, the market is saturated and no matter your business niche, it’s necessary that you do your best to stand out from the sea of similar businesses. Your content needs to be original, your approach to the way you do business needs to be unique, and – you need to have a live chat.

By providing your visitor with a highly functioning communications medium, maintaining a high response rate and giving professional assistance for any problem that may appear, you will be able to gather more customers who will return to your brand.

Naturally, for this to happen, a learning curve will be necessary. Your support agents will need to go through short but efficient training in order to be capable of communicating with your visitors. However, another great thing about live chat is that your agents can complement each other. If a dedicated agent receives a question that’s beyond their area of expertise, they can just direct a potential customer to one of their colleagues.

Enables Quality Improvement in products and services

It’s necessary for a small business to constantly improve their list of products or services and bring them to perfection. For this to happen, it’s a must to conduct thorough researches which are time-taking and require additional analysis afterwards.

With live chat, your team will be able to gather precise data first-hand. While talking to your target audience directly, you’ll be able to notice a pattern and see which questions are repetitive or which item on your website has a purpose that’s unclear to your visitors.

When you have all of this data in your hands, it will be easier for your company to improve the products or services. Customizing your offer according to your target audience will definitely increase your sales and enable you to attract more visitors.

Conclusion

Live chat is a tool that should be present in the toolbox of every aspiring small business. Live chats are cost-effective, they are more than convenient to your visitors, and they can enable you to improve your offer. All of this combined will definitely have a positive effect on your whole business and increase your sales significantly. After a short adjustment period and a necessary learning curve, your employees will become capable support agents. Your business will flourish and prosper, and you’ll be able to work on your expansion.

Author Bio:

Jason is a technical writer currently associated with ProProfs Chat. He enjoys writing about emerging customer support products, trends in customer support industry and the financial impacts of using such tools. In his spare time, Jason likes traveling extensively to learn about new cultures and traditions.