When the year 2014 is scrutinized closely, some spectacular patterns emerge in the world of web design: one-page websites, code-free web design platforms, effects of parallax, and many more.
As several web design trends shrink back to oblivion, a favored few are being transformed into natural evolutions in the web design industry. The varieties of electronic devices that support the technology to view websites on them are increasing by the day; that is why designers ought to continually adjust their expertise to suit the dynamic transformations currently happening in the web design landscape.
The design-team at UnReal Web Marketing comprised a list of the top 7 killer web design trends expected in 2015.
1) Typography Is Going To Be Flexible
The content here partly focuses on raising the effort of portraying the written word in accordance with upcoming principles in typography.
The fact of the matter is that type greatly varies between on-the-web and print contexts. 2015 is therefore expected to be the year when shedding the very last of the out-dated thinking that has ensured text remained too small and compressed together on a significant number of the major websites will eventually be accomplished.
With this having been under a considerable debate since at least 2006, this concept is nothing strange to the design community, only that they have not been in a hurry to adopt it. Principles and techniques that have helped steer design forward for multiple years are just not easy to let go of.
On the web, 3 major aspects affect type readability:
1) Type Size
2) Column Width; and
3) Line Height
For multiple times, studies have shown that much bigger text sizes are help reading on the web become simpler. Incorporating responsiveness in typography, imaging and other web design structures is already happening. It is very important that text always has the best appearance, platform notwithstanding.
2) The Diminishing of Web Coding
The traditional division of labor – web designers crafting the look and feel of a site as coders take over to make the whole thing work — is quickly changing as smarter, more ambitious and more capable web design tools emerge.
Nowadays, designers are building entire websites without touching even a single line of code. They are taking advantage of the above-mentioned superior features of graphic-design software to output W3C-validated, clean code.
That is a major paradigm shift in web design; it is bringing the barrier to entry for web designers to a much lower level because they now have access to an easier, much more streamlined alternative for designing, building and deploying professional, modern systems for their website clients.
While they now concentrate on the merit and quality of their design, the evolving algorithms underneath their chosen platforms is also advancing to make sure that their work stays up to date. Though a place for dedicated web coders can never cease to exist entirely, that place will continue shifting away from the front-end realm of website-building.
3) The Evolution of Responsive Web Design
Building responsiveness into sites just a few years back only meant that it had to work on desktops, smartphones and tablets. But today, smartwatches, smartTVs and home appliances are pushing the meaning of responsive design to a whole new level.
Each one of the platforms comes with its own unique challenges, but smartphone and tablet UI systems are very familiar with most people. Therefore, their main complexity has been appropriate sizing of content for easier navigation.
But with smartwatches, the whole navigation system has also to be entirely re-thought afresh; they cannot use smartphone designs. Similarly, sites optimized for desktops may not necessarily function properly when displayed on smartTVs.
Though optimal solutions to such new challenges are expected to take some time to find, by the time 2015 ends, the sheer size of the smart-device market is going to force web designers to adapt their design techniques to the changing dynamics.
4) Flat Design is Expected to Conquer Every Pixel
Following the emergence of the flat-design trend in independent sections of the industry (i.e. in Microsoft’s UI language; via Google’s new Material Design guidelines; and via Apple’s new aesthetic direction), it is now in full bloom.
Though flat design has had some argue that it has some issues in the UI realm, there is a general consensus that it is a favorable approach to web design. It all has to do with how we consume online content and the technology underlying the serving webpages.
Flat design is associatable to minimalist principles, resulting in lean, fast, clutter-free and content-focused websites; an aesthetic feature that is not only attractive but also a very practical one, letting webpage visitors interact with webcontent and appreciate its usefulness without any distractions.
5) Bigger is Equal to Better for Images
As text grows larger, images also are! Though noteworthy limitations used to be there for serving web images under limited bandwidth, this becomes less of a challenge as time moves forward, resulting in larger images taking the Internet by storm.
Images are going to take centre-stage in whole new compelling ways in 2015. Responsive resizing; extraction of dominant background colors; and the optimization of images for the most minimum server load are some of the captivating techniques expected to unfold.
In addition, the use of images as webpage backgrounds is also projected to be a major trend in 2015, with blur and color-filter overlay technology allowing the top-floating of text with no compromise whatsoever on usability.
With the use of large images in web designs expected to actualize, expect web designers to make appearances quite often going forward!
6) Revamping of Scrolling Animations, Parallax Effects and Micro-Interactions
Possibly, the most awe-inspiring trend is, obviously, parallax scrolling animation, found on major websites like some product pages of Apple, Google, and all over the Internet. User interactiveness on websites where parallax scrolling effects are incorporated is enhanced by up to 70%!
The use of scrolling rather than clicking as a navigation method can be remarkable on many levels, including less page-loading required. More significantly, the technique eases the crafting of smooth changeovers from point A to point B with no jarring page refreshes. With it, information just flows continually.
2015 is therefore expected to see more web designers taking this parallax plunge.
7) The Advent of WebGraphics
Humans are a visual species, that is why we better internalize information if it is presented graphically. That is why infographics became popular; it offered a platform to easily convey huge amounts of information with the highest degrees of retention.
But an entirely-new trend is emerging: webgraphics! Like infographics, this technique conveys huge amounts of information, but also incorporates extra aspects that permit a user physical interaction with that information. Webgraphics have a higher visual appeal; notably increasing user retention.
2015 is thus anticipated to be the year when more clients will demand more interactive webgraphics from designers in order to have more personalized designs. You should look forward to seeing the popularity of webgraphics soaring, with this new technique establishing itself as an integral part of modern web development.
Looking Out to the Future…
Though web design trends often come and go, the innovative ingenuity by web designers is what drives the transformation in design levels and standards. It is the work of web designers to convert ideas into trends and then trends into standards.
The popularity of web design trends we listed above is rapidly rising in the web development world; it is expected to find an even greater acceptance in 2015. Websites lacking these aspects are surely going to be left for dead in the coming year!